The Communication Department Mission is to develop core competencies in oral, written and visual communication for our interdisciplinary program. All students should have a basic competency in each of these areas in order to enhance their effectiveness in their chosen communication area of emphasis. Students should have a conceptual grasp of the major communication theories and the impact of technology on the communication process.
Selecting an area of study is an important decision because it will shape your thinking style and personal skills for the rest of your life. Listed below are many of the skills you will refine in the program. Some of the skills are more important in certain areas of emphasis than in others.
The Communication program is interdisciplinary and requires you to integrate a broad range of competencies, approaches, and theories. Although a minor is not required for Communication majors, we recommend a minor that complements your study such as Business Administration, Public Administration, or Communication and the Arts.
- Development of visual communication skills and concepts at a level appropriate to the student's area of emphasis.
- Development of verbal (oral) communication skills and concepts at a level appropriate to the student's area of emphasis.
- Development of written communication skills and concepts at a level appropriate to the student's area of emphasis.
- Development of information management skills, including searching, evaluating, organizing, and presenting information appropriate to the student's area of emphasis.
- Ability to design, select appropriate methodologies, conduct, and report communication research according to standard protocols.
- Understanding of legal and ethical aspects of professional communication.
- Ability to plan, design, and evaluate communication strategies appropriate to message, communications medium/technology, and context.
- Ability to collaborate with colleagues and clients in a team-based environment to analyze problems and design and evaluate solutions.
- Ability to assemble, organize, and present a portfolio of professional communication materials appropriate to the student's area of emphasis.
- Ability to effectively synthesize images, text, and oral communication in order to achieve a professional objective.