Bachelor in Communication

General

Program Description

The Communication Department Mission is to develop core competencies in oral, written and visual communication for our interdisciplinary program. All students should have a basic competency in each of these areas in order to enhance their effectiveness in their chosen communication area of emphasis. Students should have a conceptual grasp of the major communication theories and the impact of technology on the communication process.

Skills Acquired

Selecting an area of study is an important decision because it will shape your thinking style and personal skills for the rest of your life. Listed below are many of the skills you will refine in the program. Some of the skills are more important in certain areas of emphasis than in others.

Interdisciplinary Degree

The Communication program is interdisciplinary and requires you to integrate a broad range of competencies, approaches, and theories. Although a minor is not required for Communication majors, we recommend a minor that complements your study such as Business Administration, Public Administration, or Communication and the Arts.

Learning Outcomes

Basic Competencies

  • Development of visual communication skills and concepts at a level appropriate to the student's area of emphasis.
  • Development of verbal (oral) communication skills and concepts at a level appropriate to the student's area of emphasis.
  • Development of written communication skills and concepts at a level appropriate to the student's area of emphasis.

Critical Thinking

  • Development of information management skills, including searching, evaluating, organizing, and presenting information appropriate to the student's area of emphasis.
  • Ability to design, select appropriate methodologies, conduct, and report communication research according to standard protocols.
  • Understanding of legal and ethical aspects of professional communication.
  • Ability to plan, design, and evaluate communication strategies appropriate to message, communications medium/technology, and context.

Professional Applications

  • Ability to collaborate with colleagues and clients in a team-based environment to analyze problems and design and evaluate solutions.
  • Ability to assemble, organize, and present a portfolio of professional communication materials appropriate to the student's area of emphasis.
  • Ability to effectively synthesize images, text, and oral communication in order to achieve a professional objective.
Last updated Mar 2018

About the School

The University of Wisconsin-Green Bay takes a big-picture approach to education, accounting for your unique way of learning, your passion, and your perspective. Become enriched through impressive int ... Read More

The University of Wisconsin-Green Bay takes a big-picture approach to education, accounting for your unique way of learning, your passion, and your perspective. Become enriched through impressive internship opportunities; get a job that pays in multiple ways as a student employee on campus; have fun with like-minded people by joining one of our 100+ clubs and organizations; make the most of your college years living on campus; become a leader through student government; better your world with community service; and see more of it via our many opportunities to study and travel around the globe. Read less