Bachelor in Communication Science


Program Description

Studying Communication Science?
How trustworthy is news if everyone with a vlog thinks they are a journalist? Are your friends really as happy as they appear on their Instagram account? What influence do social media have on political decision-making? During the Bachelor’s programme in Communication Science at VU Amsterdam, you will study how recent developments have turned the media landscape on its head.

At VU Amsterdam, you will conduct a lot of research independently. You will examine the real problems faced by real organisations and look for feasible solutions. As a result, you will not only gain knowledge of communications, but you will also learn important skills like how to set up an experiment and analyse data. As a student of this Bachelor's programme you are part of an international classroom with students and teachers from various (national) backgrounds. All courses are English-taught and designed from an international perspective.

There is increasing demand in the labour market for communications experts. Technical developments are happening continuously and rapidly, and media use is constantly changing. Therefore, organisations need experts who understand these changes and know how to deal with them. As a communication scientist, you will be able to work at any organisation with a communications department, regardless of the sector.

This is what you will be doing
First year - The first semester will focus on media use. How do people use media and how do they communicate with each other? Where do you get news from and how do you know if it is reliable? You will investigate your own media use and conduct research among fellow students.
During the second semester, you will study how organisations communicate. How do they convey their messages to the outside world and how do they communicate internally with employees? You will also develop an in-depth understanding of crisis communication. How can an organisation reassure clients and shareholders in the midst of a scandal?

Second year -
The focus is on marketing communication and political communication. You will explore how you can persuade people with your message and how you should set up a marketing campaign. Which messages work and which do not? And how can you test whether or not they work? In the second semester, you will investigate the role of communication in society. How do people deal with information about health? How do they discuss major crisis events on Twitter? Along with students from other disciplines, you will take the course Social Sciences for Society. You will choose one of the three major themes from social sciences: globalisation, diversity or networks. In lectures and study groups, you will work towards developing solutions for the societal challenges of the world today.

Third year - In the first semester, you will largely determine what your study will look like. You can choose to do an internship, study abroad or follow a minor. This will allow you to specialise in your area of interest and to already start preparing for the labour market. During the second semester, everything will come together. While writing your bachelor’s thesis, you will utilise everything you have learned to research a relevant issue. Your thesis could be about the effectiveness of awareness campaigns or advertising, or about how Greenpeace members try to raise awareness of climate change. Or you could research how much trust people still have in politicians, journalists and experts in the time of Trump and Brexit.

Last updated Oct 2020

About the School

Vrije Universiteit Amsterdam is an internationally renowned research university founded in 1880. The university offers over 150 English taught programmes at Bachelor’s, Master’s and PhD level to over ... Read More

Vrije Universiteit Amsterdam is an internationally renowned research university founded in 1880. The university offers over 150 English taught programmes at Bachelor’s, Master’s and PhD level to over 26,000 students from all over the world. Students and staff of 122 nationalities create a dynamic international academic community. The University distinguishes itself in research and education through four interdisciplinary themes: Human Health and Life Sciences, Science for Sustainability, Connected World and Governance for Society. Curious about student life at VU Amsterdam? Click here to ask our International Student Ambassadors. Read less