Bachelor in Communication - International Communication Management


Read more about this program on the school's website

Program Description

The programme for this four-year bachelor's programme is diverse. With changing media and new trends in society, it is also constantly developing. Copywriting, Storytelling, developing a (creative) strategy or organizing events. Together with your teachers, peers and managers of external companies, you discover what your talents are.

Course Description

Together with your teachers, peers, and managers of external companies, you discover what you need to know and how you will be able to gain le a deep understanding of what your talents are. You start building your resume with relevant experiences from the very first moment of your student career with us. We offer you not only theoretical knowhow but also practical skills to be successful.

Other than field specific aspects we will teach you practical 21st-century skills that are important in everyone's career. Such as:

  • Collaboration
  • Communication
  • Examination and inquiry
  • Critical thinking and reasoning
  • Creativity
  • Creative writing

The first year

In the first year, you will get a wide scope in the field of communication. Each study period is focused on a particular theme in which students work on projects for real clients and companies. Each period has its own theme:

  • Media
  • Branding and Activation
  • Reputations and Relations
  • Content and Creation

We work on practical assignments and provide you with the tools, insights and hands-on experience to manage a range of professional processes. After the first year, you will understand the terminology and can work towards specializing in parts of the field of communication that suit you best.

The second year

In the second year, your focus will become more and more clear. Half of the year is spent working as an intern in a company in the Netherlands or abroad. Your internship is a way to find out where your ambition lies. Or specialize in the direction that you already know fits you most.

The third year

The third year of study can best be described as a year of exploration and specialism. During one half of the year, students follow a minor. These 6 months allow students to augment their study program with subjects that are offered at other universities.

Students can opt for a minor offered within Fontys as a whole, a minor offered by a university in the Netherlands, or a minor offered by one of our thirty-five partner universities abroad. We have established partnership agreements with universities from several countries. The other 6 months you choose several interesting modules to suit your specialism for instance Business, Creativity or Strategy.

The fourth year

In your senior year, you and your team of students will work as a senior advisor in your very own communication agency. You will fulfil briefs for a number of clients. And you will write a so-called 'trending topic'. With your individual assignment for a business of choice, you will show your skills as a communication manager. And prove to be ready for the next step in your career.

Career Opportunities

The world around us is changing rapidly. Staying internationally competitive is more challenging today than ever before. The roles that a communication manager can fulfil are plentiful and diverse. You could be the future connector who bridges the gap between specialists from around the world. Or the changemaker that thinks of new visionary strategies for international operating organizations.

We are located in the Brainport region, with Eindhoven at its heart. It has become one of Europe’s prominent high-tech regions in recent years. Not just a place on the map but a state of mind. This is the Brainport philosophy, a unique form of collaboration that lays the foundation for open innovation: sharing knowledge to multiply knowledge.

Brainport is taking an innovative route to future economic and social success by finding solutions to the major challenges faced by Society. How can we stay healthy for longer? How can we make our mobility more sustainable and efficient? How do we meet the growing demand for clean energy and healthy food? These are questions that force us to act creatively and effectively. The Brainport regiocentredred on Eindhoven, plays an important role as one of the cornerstones of the Dutch economy, and, as a top technology region, is crucial to the Netherlands’ competitiveness abroad.

Admission Requirements

As a prospective Bachelor's student, you must have a higher secondary education diploma equivalent to Dutch standards. Some equivalent international diplomas are the senior high school diploma GCE, British GCE A-levels, or the French Baccalaureat. Nevertheless, since every country has its own school system we will check your diploma once we have received it from you. In this way, we can compare it to the required Dutch standards.

Language requirements

For the English-taught programmes, the minimum English language proficiency required is explained in the following table:

  • IELTS 6.0
  • TOEFL paper 550
  • TOEFL computer 213
  • TOEFL internet 79/80
  • TOEIC* 670
  • Cambridge ESOL CAE-C

    * TOEIC: only if the units 'Speaking and Writing' and 'Listening and Reading' have been passed successfully.

The level of English proficiency must always meet the entry requirements for the chosen Fontys programme. Fontys always reserves the right to require a language proficiency test for all categories of applicants.

Some applicants can be exempted from submitting the language proficiency test results:

  • Candidates with a Dutch havo/ vwo diploma
  • EEA/EU candidates with the required previous education
  • Applicants whose previous education was English-taught, and taken in a country in which English is an official language
  • Applicants whose mother tongue is English

Last updated Nov 2019

About the School

Fontys provides education and research. As a broad-based university, we are the largest public knowledge institute in the southern Netherlands.

Fontys provides education and research. As a broad-based university, we are the largest public knowledge institute in the southern Netherlands. Read less
Eindhoven , Tilburg , Venlo + 2 More Less