Marketing is essential in every aspect of life – we are surrounded by brands that influence our decisions, and in certain situations, we can only succeed if we learn how to sell our personal brand.
Commerce and Marketing provide fundamental business and economic knowledge that offers an unrivaled range of potential directions of career and further training. Students can develop their skills during practical training in groups with the guidance of recognized industry experts through tasks provided by leading companies. The areas of marketing, PR, advertising and communication are all open highways for our graduates
The program is designed for individuals who:
Has strong verbal and written communication skills, you are vigilantly observant and up-to-date on what is happening in the world of business, and interested in the concept and operation of commerce and marketing.
Principles of Marketing
Commerce and trade
Management and Organization
Integrated marketing communication
Advertising and media planning
Public relations theory and practice
International business transactions
Global commercial management
Specializations are launched only if a minimum of 15 students wishes to join the specialization.
Are you interested in getting 2 degrees? In just 3.5 years you can get a Commerce and Marketing BA degree from Metropolitan as well as an International Business BA degree from Coventry University.
Expert working for the commerce and marketing departments of multinational and national companies
Expert working for advertising and PR agencies
Manager of start-up businesses
Executives or marketing professional of small and medium enterprises
Expert in the non-profit sector
Qualification as specified in the degree certificate
Economist in Commerce and Marketing
Head of the program
Árpád Papp-Váry, Ph.D., habil, Vice-Rector, Dean of the Heller Farkas Faculty of Tourism and Economics, Head of the Institute of Marketing, Head of the Commerce and Marketing Program, Associate Professor, Vice President of the Hungarian Marketing Association
“Employers expect us to train graduates who are able to adapt very quickly and who have the right skills and knowledge to meet the challenges of their respective jobs. Recruiters also highlight the importance of fluent second language competencies and effective communication skills for those seeking a business career. Thus, we keep a sharp focus on both skills at our program fostering commerce and media students to study part of their professional classes in a foreign language. Furthermore, they can also improve their knowledge at a host of foreign universities due to the extensive network of partner institutions of Metropolitan. During my studies I also had my share of exposure to international learning experiences at foreign higher education institutions and I believe that Metropolitan has everything individual students need to acquire rich business knowledge and skills besides becoming part of a truly amazing community.”
Gábor Rekettye, Senior Lecturer
“If your interests are not confined to the strict world of numbers or economics itself but you also feel the need to look behind the facade to identify and comprehend deeper underlying processes, I can wholeheartedly recommend the Commerce and Marketing program. In addition to mastering the tricks of marketing planning, at Metropolitan you will also learn how to present and communicate it in the most effective way.”
Árpád Papp-Váry, Ph.D., habil, Vice-Rector, Dean of the Heller Farkas Faculty of Tourism and Economics