Bachelor in Commerce Entrepreneurship and Organisations

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Learn the tricks of the (online) marketing profession. The marketing world is looking for you! After obtaining the Commerce Entrepreneurship and Organisations bachelor's degree, you know how to give online and offline sales a boost, both in SMEs and for a multinational.

You might, for example, work as an account manager, online marketer, communication consultant or sales manager. Or start your own online business!

Andreas Klassen / Unsplash

Is this bachelor programme right for you?

Tio’s bachelor programme Commerce Entrepreneurship and Organisations with additional focus on e-commerce a.k.a. online marketing. Do you recognise yourself in the following description? Are you:

Commercially oriented?

Do you have a sense of commerce, do you know what sells, are you aware of the latest (online) trends? Then the bachelor programme Commerce, Entrepreneurship and Organisations suits you. During the programme, you learn how to make a business profitable with your commercial insight.

Interested in the online world?

Can you always be found online on your mobile or laptop? Do you wonder how you can get the best online sales? Perfect match! Setting up your own digital student company is part of the study programme and also boosting your online sales via, for example, Google.

Entrepreneurial?

Do you see opportunities, always and everywhere? Would you like to start your own business? You can get started with this in this commercial economics programme. Together with your fellow students, you set up an online business and you advise companies in the field of strategy and (online) marketing.

Sales minded?

Do you pitch the best sales idea and do you leave the competition far behind? Your sales skills will be developed and put to the test during, among other things, the sales week and the final of the Student Company project.

Creative?

Are you creative and do you think "out of the box"? Get started with developing your own brand, from logo to complete corporate identity.

Action-oriented?

Do you like to roll up your sleeves and often take initiative? Develop the ultimate summer promotion and give the ice cream sales of a company like Magnum a boost. Just an example of a future assignment.

Not afraid of numbers?

How is it possible that you have fewer website visitors this week than last week? You have of course noticed the statistics on your website. Is it due to seasonal influences or is there more to it? At Commerce, Entrepreneurship & Organisations you learn to understand these figures and take action accordingly.

Strong in communication?

Do you know how to convince customers with a catchy text? You learn to write texts that get your customers to your website or app via social media, that encourages them to make a purchase and that is ranked highly in Google.

Do you recognise yourself in these descriptions? Take a look at the curriculum for more information about this bachelor programme or attend an open day to experience the atmosphere and meet students and lecturers.

Christina Morillo / Pexels

Why do students choose Commerce Entrepreneurship and Organisations?

1. Tio offers the option of accelerated studying: complete a bachelor’s degree in just three years or an associate degree in only two years.
2. You study at the best Commercial Economics / Marketing programme in the Netherlands (Keuzegids).
3. There is a great demand for (online) marketers from the labour market.
4. You follow interesting projects, for example, you create your own webshop and you set up a company.
5. Through Tio's collaboration with, among others, Ecommerce Foundation, the study programme meets the wishes of employers in the online marketing world.
6. You will have many career opportunities available to you after completing this bachelor programme.
7. At Tio, you are not a number; there is a strong focus on personal development and supervision.

Study Programme

Practical is the keyword: learning by doing! Circa 60% of the Commerce, Entrepreneurship & Organisations bachelor’s degree has a practical focus. The curriculum was designed in collaboration with trade associations such as Sales Management Association, Ecommerce Foundation and Thuiswinkel.org and experts with a wealth of practical experience. This ensures the study programme ties in well with the sector’s needs and the latest trends.

Curriculum

Below, you will find an overview of the courses and projects you will attend at Tio’s Commerce, Entrepreneurship & Organisations bachelor’s degree. The curriculum is divided into four components: e-commerce, marketing, sales & branding, international and internship & final thesis.

Given the importance of having international experience, you complete at least one component of your study programme abroad (e.g. an internship, graduation project or an international exchange programme).

E-commerce

• Subjects
  • Creative concept design
  • Digital marketing
  • E-commerce
  • Guest lectures
  • Search engine marketing
  • Supply chain management
  • Web design

• Projects
  • Digital student company
  • E-commerce week

Marketing, sales & branding

• Subjects
  • Account management
  • Branding
  • Marketing communication plan
  • Business correspondence
  • Commercial skills
  • Consumer behaviour
  • Digital sales
  • Marketing
  • Masterclasses
  • Sales management
  • Sales skills
  • Strategic marketing
• Projects
  • Branding
  • Marketing communication
  • Sales week

International entrepreneurship

• Subjects
  • Company visits
  • Communication
  • Corporate communication
  • Corporate social responsibility
  • Cross-cultural communication
  • English
  • Finance & accounting
  • Information management
  • Introduction to finance & accounting
  • Management skills
  • Operations management
  • Organisational behaviour
  • Professional development
  • Project management
  • Law
• Projects
  • International study trip
  • Management game

Internship & final thesis

During the two (international) internships, you will apply what you have learned into practice. Everything comes together in your final thesis.

• Courses
  • Data analysis
  • Preparation for the final thesis
  • Research methods
• Projects
  • Final thesis
  • Market research
  • Minor
  • (International) Internships

Optional

The courses listed below are optional and therefore not mandatory.

• Keuzevakken
  • Additional language
  • Company emergency response (CER)
  • Cooking 2.0
  • Excel
  • Photography
  • Wine study

Bachelor’s degree in 3 years

Ambitious students can obtain a bachelor’s degree at Tio in just three years. If you achieve satisfactory results in the first year, you may qualify for the accelerated bachelor course. In the three-year course, both internships will take place during the summer and this will shorten your summer holiday. Upon completion of the bachelor’s degree, you may carry the internationally recognized title Bachelor of Science (BSc).

Bachelor’s degree in 4 years

Students who opt for the four-year programme will be able to enjoy summer holidays (with the exception of the first year) and can also participate in the grand international Tour, which gives students the opportunity to study abroad at Tio’s partner universities for two semesters. Upon completion of the bachelor’s degree, you may carry the internationally recognized title Bachelor of Science (BSc).

StartupStockPhotos / Pixabay

Admission

Below, you will find an overview of the admission requirements for the bachelor programme, with which you can determine whether you can start this unique bachelor programme.

Admission requirements

• Havo, vwo (any profile), mbo4-diploma.
• Comparable diploma, e.g.: German Fachhochschulreife or Abitur (algemeine Hochschulreife), British GCE A-levels, French Baccalaureat, American High School (incl. a college preparatory programme) or secondary tourism school education.
• CEFR: ≥ B2. TOEFL: iBT ≥ 75-80 points (Institutional TOEFL code Tio: 4764). IELTS Academic: ≥ 6.0. Cambridge exam: ≥ 160 points / Cambridge First Certificate.
• For students who have not previously studied Management & Organisation, the preparation course Introduction to finance & accounting (FA) is mandatory.
• Students whose prior education did not include a second foreign language may choose German 1 or Spanish 1.

Admission process

After we receive your registration, Tio will send you a written confirmation of your admission (provided that you meet the pre-education requirements and there is no waiting list). If your pre-education is insufficient for the programme you wish to take, we will schedule an interview and an assessment. The assessment costs € 80. The admissions committee will decide whether you can be admitted to the programme.

Register on time
Tio’s programmes are popular and the number of available positions is limited. Every year, this leads to waiting lists. If you are sure about your choice, you should enrol as soon as possible. Positions are assigned in the order in which students register.

Selection and draw
Tio’s selection process is based on whether students meet their prior education requirements and timely registration. Tio does not select students by lots.

Introductory interview
You will be invited to an introductory interview with your study coach before the start of your education at Tio.