Bachelor in Business with Marketing Concentration

General

Program Description

business adm

Why Study Business?

The Department of Business Administration at Aquinas College is committed to the development of broadly educated, globally oriented, ethical professionals, whose high standards of professional competence enable them to actively contribute to their profession, community and society. Competent professionals in the business and not-for-profit communities must be able to think critically, communicate clearly, research effectively, employ quantitative reasoning, use current technology, and work cooperatively with others. Our programs encompass both theoretical and application components. The curriculum draws upon and is enhanced by the liberal arts focus of the college.

We expect students to draw upon the perspectives gained from studies as diverse as philosophy, mathematics, history, religious studies, psychology, literature, languages, sociology, natural sciences, economics, and the fine arts. Students must gain an understanding of organized institutions so they can deal effectively with this phenomenon that shapes so much of their lives. The Department of Business Administration is committed to working with other departments in the college to provide a strong organizational background for students in other academic majors through individual courses, business minors, and dual majors.

How We're Different

  • A distinguished faculty that brings a minimum of 10 years of corporate experience into the classroom.
  • Dual majors in accounting, communication, sports management, visual arts and theatre.
  • The only undergraduate degree in sustainable business, where students learn practices that increase corporate profitability and eliminate negative environmental impacts.
  • AQ business grads have gone on to graduate school at Columbia Business School, Tufts, Harvard, University of Michigan's Ross School of Business and Thunderbird, to name a few.

Concentration Requirements

Students must complete five (5) courses from BS311, B316, BS342, BS357, BS360, BS414, BS415, BS442, BS483, ES311, BS342.

NOTE: One (1) of these five (5) courses must be a capstone course - either BS442 or BS483.

Courses

  • CS152 Spreadsheets (1) T
  • ES211 Microeconomic Principles (3) BE
  • ES212 Macroeconomic Principles (3) BE
  • MS151 Elementary Statistics (3) QR
  • MS252 Statistics (3)
  • MS494 Mathematical Statistics (3) SC (Senior Capstone with MS493)
  • AG210 Principles of Accounting I (4)
  • AG211 Principles of Accounting II (4)
  • BS201 Principles of Management (3) BE
  • BS202 Principles of Marketing (3)
  • BS305 Financial Management (3)
  • BS331 Business Law I (3)
  • BS332 Business Law II (3)
  • BS460 Ethical Application in Business (3) BE
  • BS492 Cases in Business Policy (3) SC
  • BS311 Advertising (3)
  • BS316 International Marketing (3)
  • BS357 Public Relations (3) BE, WI
  • BS/PG360 Consumer Behavior (3)
  • BS414 Supply Chain Management (3)
  • BS415 Sales Management (3)
  • BS442 Cases in Marketing Management (3)
  • BS483 Marketing Strategy (3)
  • BS484 Business Research and Methodology (3)
  • ES311 Intermediate Microeconomics (3)
  • BS342 Digital Marketing (3)

Last updated June 2019

About the School

Aquinas College, an inclusive educational community rooted in the Catholic and Dominican tradition, provides a liberal arts education with a global perspective, emphasizes career preparation focused o ... Read More

Aquinas College, an inclusive educational community rooted in the Catholic and Dominican tradition, provides a liberal arts education with a global perspective, emphasizes career preparation focused on leadership and service to others, and fosters a commitment to lifelong learning dedicated to the pursuit of truth and the common good. Read less