Subject Term ECTS Abstract
Microeconomics/ Microeconomía 1 6
Students begin to familiarize with the way economists think and they start to understand the basic working of market economy, the fundamentals of supply and demand, the prices as information for the allocation of resources, and markets with different degrees of competition. Other important concepts taught are: preferences in consumer behavior, budget constraint, and scarcity of resources; as well as elements of the decision of production of a company and the different contexts or market structures in which they operate
Principles of Management/Fundamentals de Dirección de Empresas 1 6
The main purpose of the subject is to provide a vision of the reality in which the firms develop their work, contributing to create professionals capable of carrying out work involving management, consulting, and evaluation in production and service organizations, and their functional areas
Business English I 1 6
This subject provides students the knowledge of the English language, which will enable them to have a pre-intermediate level of English. In order to achieve this, students will work on the four English language skills: reading, listening, speaking and writing.
Marketing II 1 6
In this subject students study the analysis of operational marketing variables also known as the four "Ps". Once settled the strategic marketing skills taught in Marketing I, the student is ready to study the basic strategies of the marketing mix: product, price, place and promotion.
Management II/ Sistemas de Información para la Gestión II 1 6
The course gives a general understanding of management and organizational systems decisions. The general goals of this course are: project management; handle basic programming tools; define product design processes and key issues; explain capacity, location and layout; develop continuous improvement and innovation skills.
Descriptive statistics/ Estadística descriptiva 1 6
This course studies the three basic tools of descriptive statistics: tables, graphs and statistical parameters that will be useful to transform data sets into useful information for decision making. We also study the probability and the probability distribution models, with particular emphasis on the standard model.
Corporate Finance I / Finanzas Corporativas I 1 6
This course develops the long-term financial management by analyzing in detail the investment decisions and corporate finance and the interrelationships between them. For monitoring of the course is necessary subject knowledge with the Mathematics of Financial Operations. Also useful is the support of accounting subjects. This subject is continued with the subjects Financial System and International Finance, Financial Planning and Management and Hedging.
Spain’s Economy/ Economía Española 1 6
In this course, the student will understand the economic history of Spain and the development of its institutions. We will analyze economic news, identifying those relevant to the purposes of the firm, being able to deduce from them possible consequences. The student will learn to think as an economist, understanding the interaction between the different factors and determinants that are relevant to economic growth, knowing the main contributions of Spaniards to Economic Thought.
Human Resource Management / Dirección de Empresas 1 6
This course is focused on understanding the key issues related to managing people and the decisions usually fall into this functional area of the organization. While learning how to manage the basic tools used for recruitment, selection, integration, training, compensation and human resources assessment; the student will develop capabilities associated with teamwork, communication and empathy.
Customer Relationship Management 1 6
This course takes a theoretical and practical to activities concerning the establishment of customer relationships and loyalty. Its objectives are: provide students with an understanding of the theory and concepts related to this discipline; integrate the different dimensions of CRM in the corporate business practice, and identify their profits; classify customers according to their behaviour; to understand the novelty and timeliness of Relationship Marketing as a routine practice in the markets.
Principles of Accounting /Contabilidad Financiera I 2 6
The first objective of the subject is to introduce students to the knowledge of the accounting discipline, showing the role to be played the accounting information system as a mechanism formalized control. Secondly, students come to understand the fundamental concepts of financial accounting and the various stages of development and communication of accounting information to external users.
Macroeconomics/ Macroeconomía 2 6
In this course, students acquire knowledge and skills necessary to understand the changing business environment and to learn how to handle the tools necessary to understand the basic economic problems: growth and business cycles, inflation and unemployment. That also includes how to measure the macroeconomic figures on production and employment levels, with special emphasis on the aggregation methods and the meaning of each variable.
Marketing I 2 6
This subject introduces students to the field of marketing. The first topics provide an introduction to marketing through the study of the main marketing concepts. The course then focuses on the study of strategic marketing decisions, addressing the analysis of concepts such as marketing plans, segmentation, and positioning.
World Economy/ Economía Mundial 2 6
The general goals of this subject are: understanding economic institutions as the result of theoretical and applied representations about how economics works; being able to identify sources of economic relevant information and understand their contents; understanding the interaction of different determinant and additional factors of economic growth, as well as the main school of economic thought.
Business English II 2 6
The aim of this subject is to teach students specific business English so they acquire a B2 level according to the European Common Language Framework. Therefore the four language skills are practiced on this subject such as reading, listening, writing and speaking
Supply Chain Management/Logística y Comercial 2 6
This course allows you to study two key variables in the current business management and marketing in particular. Specifically, we study the global dimension of Logistics: sourcing, internal and physical distribution, as the study of variable both Commercial Distribution and Marketing as a field of industry.
Statistical Inference/ Inferencia Estadística 2 6
Statistical Inference is a logical continuation to the descriptive statistics. In this course, we study the problem of trying to draw valid conclusions, with a margin of error small and known, for a population, from a representative sample. With this module, students achieve the homogenization of knowledge in basic science to further promote the transfer of credits between qualifications.
Business English Certificate 2 6
The main goal of the course is to give students extensive knowledge in the English language related to the area of business and commercial world. The purpose of the course is to acquire an intermediate-advanced level of competence that student will use in the professional development of his career.
Creativity and Innovation Management/ Creatividad y Gestión de la Innovación 2 6
The overall objective of this course is that students acquire basic concepts and tools to implement and operate innovation management in an organization, as well as the skills and values needed to carry out collaborative creative work aimed at achieving objectives of improvement and innovation.
Corporate Growth/ Estrategias de Crecimiento Empresarial 2 6
One of the objectives they have in common most organizations is to achieve sustained growth. Through this course the student will be able to know how to obtain various benefits, such as economies of scale and experience curve effects, or to exploit potential synergies of multiple types, assuring this way the foundations for future profits. This is an introductory course to the different models of existing strategies within the framework of the strategic direction, which objective is the study of the company and its management from a holistic point of view and with a global scope.
Entrepreneurship 2 6
Analyzing entrepreneurial traits, entrepreneurial activities, types of businesses. Develop an entrepreneurial attitude and prepare for creating an own business.