Bachelor in Business Analytics

General

Read more about this program on the school's website

Program Description

Are you interested in helping a business or organization to grow using big data? Our Business Analytics major could be the perfect fit for you.

This interdisciplinary program blends courses in business and computer science to provide you with a unique skill set for a career in rapidly growing and in-demand industries such as accounting analytics, marketing analytics, finance analytics, HR analytics, or e-commerce.

What is a Business Analytics Program?

When you major in Business Analytics, you will learn how to organize data, build algorithms, and develop predictive analytics models with application to business problems. With a Business Analytics degree, you will be able to use your quantitative skills in a business setting to identify the variables that influence employee retention, customer loyalty, or investment decisions.

Why Major in Business Analytics at Etown?

By studying Business Analytics at Etown, located in south-central Pennsylvania, you will have the opportunity to receive high-level classroom training, participate in real-world learning experiences both on and off-campus and grow your professional network with our strong connections to the local community and our alumni.

Keep Pace With a Rapidly-Changing Data Landscape

With algorithms and software around the world being updated on a daily basis, keeping up with changes can be a challenge. As a Business Analytics student, you will learn how to stay on top of these changes and to adapt your skillset to respond to the needs of business in the 21st century. Your ability to interpret and communicate results from statistical analysis in fast-paced industries will make you a strong candidate for postgraduate programs and careers.

Combine Your Skills in Business and Data

Our Business Analytics program is structured to help you gain the skills you need to pursue a career in your chosen field. You’ll take foundational courses in economics, accounting, and finance, along with computer science classes focused around data. Some of our courses include:

  • AC 101 – Principles of Accounting
  • BA 101 – Business and Society
  • BA 325 – Corporate Finance
  • DS 300 – Data Mining
  • DAT 315 – Machine Learning
The Business Data Science major requires:
  • AC 101 - Introduction to Accounting
  • BA 101 - Business and Society
  • BA 105 - Managerial Communication and Student Career Preparedness
  • BA 215 - Principles of Marketing or
  • BA 265 - Management and Organizational Behavior
  • BA 495 - Business Policy and Corporate Strategy or
  • DS 495 - Data Science Capstone
  • DS 200 - Introduction to Data Science
  • DS 300 - Data Mining
  • DS 420 - Big Data
  • EC 101 - SSC Principles of Macroeconomics or
  • EC 102 - SSC Principles of Microeconomics
  • EC 410 - Econometrics or
  • MA 252 - Statistical Methods in Research
  • BA 330 - Legal Environment of Business
  • FIN 325 - Corporate Finance
  • MA 121 - MA Calculus I
  • MA 200 - Applied Matrix Algebra
  • MA 251 - MA Probability and Statistics
  • CS 121 - Computer Science I
  • CS 221 - Data Structures
  • CS 309 - Database Systems
  • DAT 315 - Machine Learning
  • BA 470-474 - Internship in Business
  • Two additional Business Administration, Computer Science, or Mathematics courses
  • One MOOC
First-Year Suggested Courses:
  • FYS 100 - First-Year Seminar
  • EN 100 - PLE Writing and Language or
  • EN 150 - PLE Advanced Writing and Language
  • AC 101 - Introduction to Accounting
  • BA 101 - Business and Society
  • BA 105 - Managerial Communication and Student Career Preparedness
  • CS 121 - Computer Science I
  • MA 121 - MA Calculus I
  • MA 200 - Applied Matrix Algebra

Grow Your Professional Network

We have a strong connection with our Business department alumni and businesses in the local community and provide a number of networking opportunities for our students throughout the year. These networks also help our students to gain internship placements and jobs after graduation.

What Can You Do With a Business Analytics Degree?

Are you interested in a career as an HR Analyst?

  • Demand for this career will grow by 44% by 2028
  • Median salary: $61,498 per year

Source: Glassdoor.com

Careers in this field are growing quickly. According to Glassdoor.com, careers as a Business Analyst are some of the best in the country, with an average starting salary of $71,000.

After completing your degree in Business Analytics, you will be ready to enter the workforce in roles such as:

  • Data Analyst
  • Data Administrator
  • Business Analyst
  • HR Analyst
  • Marketing Analyst
Last updated Aug 2020

About the School

Our commitment is to Educate for Service. We believe that learning is most noble when used to benefit others, regardless of chosen career path. We prepare our students to lead rich lives of purpose an ... Read More

Our commitment is to Educate for Service. We believe that learning is most noble when used to benefit others, regardless of chosen career path. We prepare our students to lead rich lives of purpose and meaning while advancing independent thought, personal integrity, and social responsibility. These are the foundations for a life of learning. We foster the values of peace, non-violence, human dignity, and social justice. Read less
Elizabethtown