Bachelor in Business Administration


Program Description

The mission of the Ferrum College business programs is to offer an educational experience and activities that prepare business students both personally and professionally, for the managerial challenges of the global competitive environment, through individual and group work and through the blending of instruction and experiential learning.

The Business program is now incorporating an international focus in many courses, as a recognition that we live in a globally connected world. Students may also study for a summer semester abroad, taking courses or participating in internships that provide them with real-life experience.

Accounting majors have opportunity to prepare tax returns for members of the local community, giving them an opportunity to have real, hands-one experience and to live our Ferrum College mission of service. We also compete in Enactus, or "ENtreprenurial ACTion for others creates a better world for US all." This initiative allows our students to create outreach programs to benefit the local community, and to present these at regional and national conferences, in which Ferrum has won many awards. Enactus reflects our vision and conviction that a Ferrum College education balances both classroom learning and experiential components to provide students with opportunities to learn and achieve.


The five emphasis areas (Management, Marketing, Financial Management, Decision Support, and Sports Management) offer the business student an opportunity to emphasize an area of special interest and prepare for a specialized business career. The recommended off-campus internship gives students a real work experience prior to completion of their bachelor’s degree requirements.


Management involves achieving results by the combination and use of all available resources in an organization.

Courses in Management may include:

  • Managerial Accounting
  • Entrepreneurship
  • Human Resources Management


Marketing is the link between the organization and the consumer and involves planning and execution of the conception, pricing, promotion, and distribution of products.

Courses in Marketing may include:

  • Advertising
  • Professional Selling
  • Retail Management
  • Marketing Research

Financial Management

Financial Management involves the efficient acquisition and use of funds.

Courses in Financial Management may include:

  • Money and Banking
  • International Finance
  • Advanced Corporate Finance
  • Introduction to Investments

Decision Support

The Decision Support Systems emphasis area focuses on the use of contemporary techniques to assist managers in decision-making and problem-solving.

Courses in Decision Support System may include:

  • Electric Commerce
  • Computer Applications
  • Management Into Systems

Sports Management

Sport Management majors can expect to find careers in professional sports, sports and fitness clubs, golf clubs, ski areas, education, the media, athlete representation, nonprofit recreation for such organizations as the YMCA, Boy, and Girls Clubs, community programs, intercollegiate athletics and in the consumer segment.

Courses in Sports Management may include:

  • Human Resource Management
  • Business and Economic of Sports
  • Administration of Sports
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The curriculum and co-curricular activities of the programs incorporate a variety of courses in an interactive environment to prepare students for career and graduate school opportunities in the areas of Business Administration and Economics. Some of the common coursework emphasis areas are listed below:

Required Courses

  • BUS 230 Computer Applications (3)
  • BUS 303 Principles of Management (3)
  • BUS 315 Business Law (3)
  • ACC 201-202 Principals of Accounting I and II
  • ECO 201-202 Principals of Macro and Microeconomics
  • BUS 318 Introduction to Electronic Commerce (3)
  • BUS 325 Advanced Computer Applications (3)
  • BUS 314 Advanced Corporate Finance (3)
  • BUS 418 Investments (3)
  • ACC 301 Managerial Accounting (3)
  • BUS 320 Entrepreneurship (3)
  • BUS 304 Advertising (3)
  • BUS 305 Sales Management (3)
  • REC 450 Special Events Planning and Management (3)
  • HHP 402 Organization and Administration of Sports (3)

Experiential Opportunities

Students graduating with a degree in Business Administration are required to complete an experiential component which may be met by successfully completing one of the following:

  • BUS 291-492: Service Learning for Business: Mini-Internships that provide students with credit for participating in professional service opportunities.
  • BUS 395: Directed Study: Study projects in consultation with a faculty member.
  • BUS 492-493: Global Practicum Students engage in international consulting projects.
  • BUS 499: Internship: Students are strongly urged to explore career opportunities and to establish mentors through an internship.

In addition, students have the opportunity to interact with business leaders through such programs as the Ferrum Business Advisory Board and Executives in Residence, a program that brings top leaders from across a variety of fields to the college campus.

Clubs & Organizations

Related Student Organization

There are over 50 clubs and organizations available for students to participate in at Ferrum College. Specifically related to Business Administration is ENACTUS.

  • Entrepreneurial Action Us (ENACTUS): A 25-year-old team that has won Regional Competition and National Awards. Offers students hands-on experience in various types of business, from annual competitions to establishing and managing the first Subway restaurant run by college students.

Career Opportunities

What can I be with a Major in Business Administration?

A major in Business Administration could lead to a traditional career such as a manager or could open doors to many other fields. For example,:

You could be a(n) …

  • Bank Officer
  • Business Development Support Manager
  • Business Educator
  • College Professor
  • Data Analyst
  • Entrepreneur
  • Fundraiser/Development Specialist
  • Insurance Agent
  • IRS Investigator
  • Logistic Coordinator
  • Manager
  • Marketing Specialist
  • Operations Manager
  • Public Relations Officer

General Business Studies B.S. Degree (minor required)

This program offers students the opportunity to see Virginia endorsement in General Business-Career and Technical Education through a selection of a minor in Teacher Education. This licensure program is currently under revision to update major course requirements. Students interested in this program are strongly encouraged to meet with advisors in Business and the Director of Teacher Education.

Last updated Feb 2019

About the School

We are committed to academic excellence and we believe our students deserve to achieve successful outcomes before they even graduate. Our current students participate in opportunities that strengthen ... Read More

We are committed to academic excellence and we believe our students deserve to achieve successful outcomes before they even graduate. Our current students participate in opportunities that strengthen their resumes and give them real-world experience now. Our Ferrum College alumni are living proof that a Ferrum education yields the success that our students desire! Read less