Bachelor in Business Administration

General

Read more about this program on the school's website

Program Description

Study at one of the top Business Administration programs in Pennsylvania. A Business Administration degree from Elizabethtown College provides you with comprehensive education and the solid foundation you need to enter a variety of business and leadership careers. Whether you are looking to start your own business or work up to managing one, our flexible program will provide you with the necessary skills and business acumen.

Business Administration Concentrations

Our Business Administration major is flexible, yet specialized. You'll choose from one of six concentrations to help you develop specific skills and explore your areas of interest within the business. 

Accounting:

A concentration in accounting will help you better understand how financial statements of an organization are prepared for presentation to the investing public.  This knowledge will help you as a business leader to understand and assess the financial implications of business decisions and the effect these decisions may have on your company's ability to obtain additional capital.

Economics:

A concentration in economics enables you to understand decision making by consumers and firms, the allocation of resources in society, and the role of government in a market economy.

Entrepreneurship and Family Business:

The goal of our Entrepreneurship and Family Business concentration at Etown is to nurture an entrepreneurial mindset that inspires an entrepreneurial life that goes beyond launching a start-up or owning a business. Entrepreneurship is also about being entrepreneurial while working for others or getting involved in the community and becoming a social entrepreneur.

Finance:

The finance concentration teaches you about the principles of investing, financial institutions management, foreign-exchange risk management, and financial transactions such as leasing, mergers, and acquisitions.

Management:

Our Business Management concentration sharpens your soft skills, such as emotional intelligence and communication, helps you discover your unique leadership style, and improves your ability to work with diverse people in a team setting. It also focuses on essential human resource competencies, advanced legal principles, and managing technology and innovation in a changing environment.

Marketing:

Every company asks about its customers: What do we know about them? How do we get and keep them? Why should they buy from us? In marketing, we are chiefly concerned with being better at satisfying the customer than our competitors can. If we manage that, we bring in money to pay the bills and put food on the table. If we don’t, the company sinks for want of customers. Interested in ensuring your company’s growth? Come join us in marketing.

Business Administration (B.S.)

Preparation to become a business leader requires a broad background in business, a global perspective, a knowledge of the behavioral and social sciences, and the ability to use quantitative and qualitative techniques in solving problems. The business core, the Core Program, and specific quantitative and qualitative requirements provide this background. A student will gain further understanding of specific areas of business by concentrating in one of six areas: Accounting, Economics, Family Business and Entrepreneurship, Finance, Management, Marketing. 

Student Learning Outcomes for Business Administration:

Students will be able to:

  • Demonstrate knowledge of fundamental theories and principles in each functional area.
  • Integrate and apply knowledge across functional areas.
  • Communicate clearly and concisely in written and verbal forms.

A Business Administration major requires:

  • AC 101 - Introduction to Accounting
  • BA 101 - Business and Society
  • EC 101 - SSC Principles of Macroeconomics
  • EC 102 - SSC Principles of Microeconomics
  • BA 105 - Managerial Communication and Student Career Preparedness
  • BA 215 - Principles of Marketing
  • BA 248 - Quantitative Methods/Operations Management (EGR248)
  • MA 251 - MA Probability and Statistics
  • BA 265 - Management and Organizational Behavior
  • AC 270 - Cost Management Accounting
  • BA 270 - Strategic Managerial Decision-Making and Critical Analysis I
  • BA 271 - Strategic Managerial Decision-Making and Critical Analysis II
  • FIN 325 - Corporate Finance
  • BA 330 - Legal Environment of Business
  • BA 495 - Business Policy and Corporate Strategy

A student also must choose one of the concentrations described below:

A minimum of 11 credits beyond those listed above must be taken in the concentration area (at least eight of those 11 credits must be taken on the Elizabethtown College campus). If students choose to complete two or more concentrations, double counting across concentrations is not permitted.

Accounting concentration:

  • AC 205 - Intermediate Accounting I
  • AC 206 - Intermediate Accounting II
  • One other Accounting elective

Economics concentration:

  • EC 301 - Intermediate Microeconomics
  • EC 302 - Intermediate Macroeconomics
  • One other Economics elective

Entrepreneurship and Family Business concentration:

  • FBE 380 - Entrepreneurship
  • Two other Entrepreneurship electives

Finance concentration:

  • FIN 424 - Investments
  • FIN 425 - Advanced Financial Management
  • One other Finance elective

Management concentration:

  • BA 499 - People Analytics Seminar
  • Two other Management electives

Marketing concentration:

  • BA 416 - Marketing Management
  • Two other Marketing electives

First-Year Suggested Courses:

  • FYS 100 - First-Year Seminar
  • EN 100 - PLE Writing and Language Or
  • EN 150 - PLE Advanced Writing and Language
  • AC 101 - Introduction to Accounting
  • BA 101 - Business and Society
  • BA 105 - Managerial Communication and Student Career Preparedness
  • EC 101 - SSC Principles of Macroeconomics
  • EC 102 - SSC Principles of Microeconomics
  • Core course (4 credits)

Notes:

Students may take EC 101 and EC 102 in any sequence.

EC 101 or EC 102 will fulfill both the Business Administration major requirement and the Social Sciences core requirement.

MA 251 will fulfill both the Business Administration major requirement and the Mathematics core requirement.

MA 251 should be taken in the sophomore year. Students should take any necessary prerequisites in the first year depending on their math placement.

BA 270 and BA 271 are to be taken in the sophomore year. Students should take BA 270 in the fall and BA 271 in the spring.

Business Minors

Don’t want to pursue a full business major? You can add a minor instead! Our minors provide a specialized education without the extensive coursework offered by our Business Administration degree.

Business Administration Minor

Don’t have time to add a business major to your current major? Completing a Business Administration minor would be a great way to get your feet wet in the world of business and supplement your current major. The minor is designed to provide you with the fundamental building blocks of business in the areas of accounting, management, law, and economics.

Economics Minor

The Economics minor is intended for students with a strong interest in economics who are majoring in business, accounting or other fields.  The minor should especially benefit students interested in pursuing an MBA program, going to law school, or working in the quantitative field.  The minor requires 20 credits and can be added easily to almost any major at the College.

Family Business & Entrepreneurship Minor

The focus of the Family Business and Entrepreneurship minor is on entrepreneurial family businesses and new ventures and their use of innovation as the main growth engine. The minor develops the skills needed to lead and perform effectively as a member of a family business and to recognize and capitalize on opportunities to launch new ventures.

Finance Minor

The Finance minor is a great addition to any program, for students interested in investment, financial planning, and financial transactions such as mergers and acquisitions.

Arts Administration Minor

Combine your love of the arts with business and build a promising career! If you are looking to work in marketing, administration, or management in the world of performing or fine arts, our Arts Administration minor is the perfect fit for you!

Internships Opportunities

The Department of Business pairs you with an advisor from your chosen area of concentration. This professor works with you to choose courses and obtain internships that best prepare you for a career in your field of interest. Located in central Pennsylvania, our Business Administration major is well-positioned to connect you with both large and small companies to help you gain experience and hone your business skills. This preparation has helped our business students obtain jobs and internships in a variety of companies. Some of these companies are:

  • Armstrong World Industries
  • Coca-Cola Enterprises
  • Ernst & Young
  • High Construction Company
  • The Hershey Company
  • Kellogg Company
  • Procter & Gamble
  • Lancaster General Hospital
  • Vanguard
  • Wells Fargo
Last updated Aug 2020

About the School

Our commitment is to Educate for Service. We believe that learning is most noble when used to benefit others, regardless of chosen career path. We prepare our students to lead rich lives of purpose an ... Read More

Our commitment is to Educate for Service. We believe that learning is most noble when used to benefit others, regardless of chosen career path. We prepare our students to lead rich lives of purpose and meaning while advancing independent thought, personal integrity, and social responsibility. These are the foundations for a life of learning. We foster the values of peace, non-violence, human dignity, and social justice. Read less
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