Bachelor in Business (Honours)


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Program Description

Bachelor of Business (Honours)

GMIT Galway Campus

The School of Business offers a four-year honors degree (Level 8) in Business. This programme provides students with a broad-based business education to work successfully in business and offers students the opportunity to specialize in one of five streams.

You will study a variety of business subjects and develop a general understanding of the administrative, economic, legal and social environment within which business operates. You will study the basics of business and get an insight into many business disciplines in years one and two. In year three you can specialize in marketing, human resource management or information systems management.

In year four you can specialize in economics and finance, human resource management, management, marketing or rural enterprise and agri-business. There is a strong emphasis on the current business environment and acquiring the skills and knowledge required for employment in business. Case studies and practical business projects are used to develop students' analysis, communication, and professional business skills.

Programme Modules

Year 1

Mandatory: Financial Accounting, Cost & Management Accounting, Micro-Economics, Macroeconomics, Computing and Information Systems, Business Communications, Business Maths, Irish Legal System, Management Principles and Business Environment, Learning to Learn

Electives: Language and Culture (Spanish, French, German, Gaeilge) or Effective English

Year 2

Mandatory: Principles of Marketing, Behavioural Science, Business Law, Business Information Systems, Human Resource Management, Management Information Systems

Electives: Quantitative Techniques, Management Accounting, Business Management, Selling Techniques, Internet Technology, Language and Culture (Spanish, French, German, Gaeilge)

Year 3

Mandatory: E-Business Information Systems, Enterprise Development, Financial Management, Operations Management, Enterprise Project, Intermediate Macroeconomics.

Streams: Human Resource Management: HRM2, Industrial Relations, Employment Law, Workplace Issues

Marketing: Market Research, Marketing Management, Retailing, Integrated Marketing Communications

Information Systems Management: Applications Development 1 & 2, Database Management Systems 1 & 2

Electives: Project Management, Consumer Behaviour, Computerised Accountancy & Payroll, Event Management, Financial Analysis, E-commerce, Language and Culture (Spanish, French, German, Gaeilge)

Year 4

Mandatory: Strategic Management, Irish Economy, Enterprise IT


  1. Economics & Finance: International Money & Central Banking, Irish Taxation Policy: Issues & Context, Financial Services, Managerial Finance, Management Accounting & Decision Making, Finance & Capital Markets

  2. Human Resource Management: Employment Law in Practice, People Management, Organisation Theory, Workplace Issues, Business Communications & Negotiations, Supply Chain Management

  3. Management: Strategic Marketing, Organisation Theory, People Management, Innovation & Creativity, Supply Chain Management, Business Communications & Negotiation

  4. Marketing: Strategic Marketing, Global Marketing Management, Services Marketing, Marketing Practice, ICT for Marketing, International Sales Strategies

  5. Rural Enterprise & Agri-business: Rural Resource Planning & Policy, People Management, Entrepreneurship, Business Communications & Negotiations, Rural Resource Management & Research, Innovation & Creativity

Electives: Specified modules from above streams plus Systems Analysis, Dissertation and Language and Culture: Spanish, French, German or Gaeilge

Career Opportunities

The programme prepares students for employment in a wide range of business areas in the accounting, financial services, marketing, human resource, agri-business and management functions of industrial, commercial and public enterprises. Some graduates work with professionals in practice and proceed to membership of a relevant professional body.

Other Essential Information

It is not necessary to have studied any business subject previously to pursue this programme. Students who wish to specialize in accounting, and who successfully complete the first two years of this programme (including accounting specified modules), may apply to transfer to year two of the Bachelor of Business (Honours) in Accounting programme. Students have the option of studying in one of our European or American partner colleges for one semester or one academic year.

Postgraduate Studies

GMIT honors (Level 8) qualifications are recognized worldwide for post-graduate entry.

Entry Requirements

Pass (Grade D3 or better) in six Leaving Certificate subjects, including English or Irish and Mathematics. Two subjects must be passed in Higher Level Papers at Grade C3 or better.

Last updated Feb 2018

About the School

Galway-Mayo Institute of Technology (GMIT) is based at five locations in the west of Ireland. At the largest campus situated in Galway, we look out on the Atlantic Ocean and are reminded of Francis Ba ... Read More

Galway-Mayo Institute of Technology (GMIT) is based at five locations in the west of Ireland. At the largest campus situated in Galway, we look out on the Atlantic Ocean and are reminded of Francis Bacon's observation: "They are ill discoverers that think there is no land when they can see nothing but sea." As a centre of higher education, we are engaged above all else in discovery. We hope that you will join with us in the voyage of learning which, for all of us, now extends throughout our lives. Read less
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