Introduction
The purpose of this study program is to develop branding, advertising and marketing competencies and prepare for a successful career. This bachelor degree responds to a high demand for advertising knowledge and needs in this global and virtual world.
It requires a theoretical background, knowledge of the organization's environments and context, the specific knowledge of various platforms, and practical knowledge through the use of tools and techniques for content marketing.
Program Structure
The program's description is being prepared. Students who have chosen this study program will enroll such courses as:
Advertising Theories
Advertising Management Strategies
Fundamentals of Branding and Advertising Business
Fundamentals of Marketing and Social Networks
Advertising Ethics and Social Responsibility
Management of Advertising Campaigns and Projects
Advertising Psychology
E-Business and E-Services
Digital Branding and Advertising Solutions
Fundamentals of Digital Marketing
Branding and Modeling Strategies
Branding Projects Development and Management
Brand Positioning on Cyberspace
Opinion Formation Strategies for Brand Strengthening
Branding and Advertising Design
Image Management
Sales Theories and Techniques
Intellectual Property
Data Protection
Theories of Economics
Fundamentals of Management
Entrepreneurship and Self-Employment
Fundamentals of Public Relations
Sharing Economy
Human Resources Management
International Mobility Possibilities
The 2nd and 3rd-year students can participate in the ERASMUS+ mobility program which gives them the possibility to study at a university abroad for 1 or 2 semesters and do an internship in another country.
Scholarship Possibilities
MRU offers a package of Scholarships offered to international prospective and current full degree-seeking students. All the possibilities are listed here.
Career Prospects
Graduates of the program will be able to work at TV and production companies, graphic design studios, advertising agencies as project managers or just to work as freelance consultants for individuals/companies with the need to develop branding and promotion strategies on social media.
Entry Requirements
Secondary education (grade in history/foreign language).
English language proficiency - the level not lower than B1 (following the Common Framework of Reference for Language approved by a level test is organized for those, who do not possess IELTS or TOEFL certificates.
Application Procedure and Required Documents
Follow the steps below:
Choose a study program
Fill in the application form at apply.mruni.eu
Pay the non-refundable application fee of 100 euros
Receive your application evaluation results
Confirm your acceptance by paying the first-year tuition fee
Sign the study contract and receive your admission letter
Start visa application procedure
Register to studies
Required Documents:
Educational documents:
For Bachelor degree-seeking students: Certified true copies of secondary education diploma or high education diploma with the transcript of academic records. Documents must be officially translated into the Lithuanian or the English language. Note: Additional educational documents (such as the results of state examinations or pre-University education) might be required according to the applicant's country of residence.
For Masters degree-seeking students: Certified true copies of university transcript and diploma (a candidate must have a University Bachelor’s degree or an equivalent first university degree with a minimum 3-year study duration). Documents must be officially translated into the Lithuanian or the English language.
Document proving the results of English language proficiency.
For Bachelor degree-seeking students: at least level B1; assessments of English language proficiency certificates equivalent to level B1: TOEFL Paper 477-510, TOEFL IBT 53-64, IELTS 4.5-5.0, PTE level
For Master's degree-seeking students: at least level B2, assessments of English language proficiency certificates equivalent to level B2: TOEFL Paper 513-547, TOEFL IBT 65-78, IELTS 5.5-6.0.Note: in case you do not have IELTS or TOEFL, there is a possibility to take the online English language level test organized by the University. You should choose this option when filling the application. There is no additional fee for this test.
Passport copy.
Passport type photo.
Improve your English!
Are you interested in studying in English, but you do not have a sufficient level of knowledge of the English language necessary for studying in English?
Minor English Language studies are designed for those, who are willing to enter a Bachelor study program at Mykolas Romeris University but do not have sufficient knowledge of the English language necessary for studying in a foreign language. During the first study year students, who enter a major Bachelor's study program together with minor English language studies, will focus on language studies only. Upon completion of one year of Minor English Language studies and reaching sufficient English language proficiency level international students will continue studies on their selected Bachelor study program at MRU.
One year Minor English Language studies fee – 1800 EUR.
For more information please visit els.mruni.eu
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