In the beginning, there were very sharp lines separating specialized roles in advertising. For instance, account management rarely got together with the creative department. Copywriters did not even sit together with art directors: they would write the slogan and send it to the art director via assistants called traffickers.
In the 90s, with developments in the concept of brands, brand teams were established. Departments associated with the same brand started working side by side. Consequently, it was expected that account executives would identify a good ad and copywriters would decipher research results like an account planner. As specializations got closer, the sharp lines between areas of advertising got softer.
Advertisers who develop awareness and gain knowledge in areas other than advertising started to become more successful. In the 2000s, new digital channels and communication dynamics created by the technological revolution changed the advertising industry. Instead of art directors who only create visual ideas, those who follow technological developments and offer creative solutions for digital platforms were preferred.
Account directors who could manage digital projects and effectively utilize digital channels together with traditional channels were more successful in their careers than those who only managed account relations. In short, it’s the time of the “Complete ADman” who knows advertising from A to Z, who is educated in all areas of advertising; a multi-dimensional thinker who can create multi-purpose solutions, and develop a professional relationship with those in other areas even though they are specialized in one. It’s the time of the new generation of advertisers.
Our alumni profile
As a result of the courses redeveloped with the new generation advertising idea, our alumni learn traditional advertising concepts while they also become familiar with the new rules of digital advertising in the Advertising Department at Kadir Has University. They graduate equipped with all the requirements the industry demands.
Why Khas Advertising?
At the advertising department, we educate graduates to possess the knowledge and skills the industry needs to properly fulfill the new generation work demands. Students work voluntarily at the Advertising Atelier where they produce creative campaigns to put in their portfolios and to take part in prestigious advertising competitions to receive distinguished awards.
In addition, students can complete double major or minor programs in order to broaden their specialty areas.
In short; the new generation advertisers needed by the industry graduate from our department.
Relations with the sector
Our students get the opportunity to work on new generation advertising examples thanks to the very successful part-time faculty members who also work actively at reputable companies in the advertising sector.
Additionally, through the close relationship we have formed with the sector, we support our students in their search for internships and jobs. We invite some of the most important names in the advertising industry to the department and organize workshops with them.
Study abroad opportunities
Our department has Erasmus agreements as well as a double degree program with Coventry University in the United Kingdom. Students receive a double degree when they study abroad in Coventry in their last year of college.
Alumni of the Advertising Department can work as the following;
- copywriter or art director in traditional or digital advertising agencies’ creative departments,
- account planner in the account planning and strategy department,
- account manager in the account management department,
- producer in the production department,
- media planner, social media specialist, project manager in media agencies,
- brand manager, corporate relations manager on the advertiser side
This school offers programs in:
Last updated January 29, 2018