Bachelor in Advertising
Zhejiang Wanli University
Key Information
Campus location
Ningbo, China
Languages
English
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
CNY 2,600 / per year
Application deadline
Request info
Earliest start date
Request info
Introduction
This program is jointly organized by Zhejiang Wanli University and Brand University of Applied Sciences to provide students with international cutting-edge theoretical knowledge and the latest industry information. It is dedicated to cultivating communication talents who have professional knowledge in advertising and master the analytical methods and technical tools of brand communication, brand operation, marketing, advertising planning, advertising creativity, media placement and public relations. After graduation, students will be able to work in brand consulting companies, advertising agencies, digital media companies, network companies, TV stations or enterprises to undertake market research, brand planning, advertising creativity, media communication, brand project management and other aspects of work.
Career Opportunities
It's provided by the Faculty of Design and Communication. Some of the career prospects of the Bachelor in Advertising are: Brand Director, Market Research Manager, Marketing Manager, Brand Planner, Event Planner, Advertising Copywriter, Advertising Creative Director, Pr Planner, Media Planner, Media Pr Manager, Digital Marketing Manager, Account Director, etc.
Curriculum
Core course:
- Communication management
- Public relations & content marketing
- HR & Project management
- Digital Branding
- International Branding
- Brand Communication in Specific Fields
- Strategic Planning in Brand Communication
- Economics in Advertising
- Media Planning and Controlling
- etc.