Bachelor in Advertising and Marketing


Read more about this program on the school's website

Program Description

The BA (Hons) Advertising and Marketing degree at Lincoln offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.

This course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society.

Students have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives.

The importance of digital marketing is acknowledged throughout the programme and students have the opportunity to develop digital skills from the first year.


This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion, students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students will only need to complete two assessments instead of the usual three. Students can also add an individual award to supplement their degree.

How You Study

In the first year of this degree, the programme aims to introduce students to some of the key themes in advertising and marketing, including the analysis of business data, the evolving art of management and the principles of marketing.

In the second year, this course explores concepts and processes such as buyer behaviour, market research and the application of advertising and marketing. In the final year, modules focus on specific areas of marketing and advertising.

In addition, there is the opportunity for all full-time students on this course to take a year-long work placement after the second year. Work placement can allow students to gain valuable experience and apply their learning in practice. More details regarding the potential costs associated with these placements are outlined in the Features tab.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes.

Contact Hours and Reading for a Degree

Students on this programme learn from academic staff who are often engaged in world-leading or internationally excellent research or professional practice. Contact time can be in workshops, practical sessions, seminars or lectures and may vary from module to module and from academic year to year. Tutorial sessions and project supervision can take the form of one-to-one engagement or small group sessions. Some courses offer the opportunity to take part in external visits and fieldwork.

It is still the case that students read for a degree and this means that in addition to scheduled contact hours, students are required to engage in an independent study. This allows you to read around a subject and to prepare for lectures and seminars through wider reading, or to complete follow up tasks such as assignments or revision. As a general guide, the amount of independent study required by students at the University of Lincoln is that for every hour in class you are expected to spend at least two to three hours in an independent study.

How You Are Assessed

For this course, assessment is 48.1% coursework, 20% practical exams and 31.9% written exams in the first year. For the second year this 56.88% coursework, 18.75% practical exams, and 24.38% written exams, and in the third year 56.7% coursework, 25% practical exams and 18.3% written exams.

The way students are assessed on this course may vary for each module. Examples of assessment methods that are used may include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year. The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.


Optional Field Trips

There are opportunities for students to go on study visits that reflect the techniques they are working on. These activities are over and above timetabled lectures and seminars and are therefore not mandatory, but are designed to make the difference when discussing theory in practice.

Students have previously visited the Technology for Marketing event at Earls Court, LandRover Jaguar, Cadbury World and Meadowhall. There may be additional costs associated with these trips.


At Lincoln International Business School, we take an international perspective and our research informs teaching on all of our courses. We carry out research with businesses, government and not-for-profit organisations to deepen knowledge and understanding in order to make a tangible difference to industry and society.

Student Society

The Marketing, Advertising and Public Relations Society is open to all students with an interest in these areas. The group organises networking activities, trips, guest lectures and social events.

Entry Requirements

  • GCE Advanced Levels: BCC
  • International Baccalaureate: 28 points overall
  • BTEC Extended Diploma: Distinction, Merit, Merit
  • Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 104 UCAS Tariff points.

Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may be considered.

EU and International students whose first language is not English will require English Language IELTS 6.0 with no less than 5.5 in each element or equivalent

The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.

We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.

If you would like further information about entry requirements or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email

Last updated Mar 2020

About the School

Since being opened by Queen Elizabeth II in 1996, the University of Lincoln has invested more than £300 million in its buildings and facilities.

Since being opened by Queen Elizabeth II in 1996, the University of Lincoln has invested more than £300 million in its buildings and facilities. Read less