Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver powerful national and international campaigns are highly sought after.
The BA (Hons) Advertising and Marketing degree at Lincoln aims to develop graduates who have an understanding of the role of these key functions in business and society. Students are encouraged to develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives.
The course introduces students to the fundamentals of marketing, including buyer behaviour, brand development, the advertising process, media planning, and global marketing. It also enables them to develop vital digital skills.
How You Study
Students are introduced to some of the key themes in advertising during the first year, alongside the foundations of marketing and business. This includes the analysis of business data, the evolving art of management, and the principles of marketing.
In the second year, the course explores concepts and processes such as buyer behaviour, marketing planning, research methods, and the application of advertising and marketing. In the final year, modules focus on specific areas of marketing, media, branding, and advertising.
The opportunity to undertake a year-long work placement after the second year is open to all full-time students on this course. Those who choose this route do not pay tuition fees for that year but will be required to cover their travel, accommodation, and general living costs. Students are expected to source their own placement, and tutors can provide support during the process if required.
Analysis of Business Data (Core)
Employability and Careers (Core)
Introduction to Advertising (Core)
Introduction to Business Finance (Core)
Marketing Research Insights (Core)
Organisational Behaviour (Core)
Principles of Marketing (Core)
Principles of Microeconomics (Core)
Buyer Behaviour (Core)
Corporate Reputation and Public Relations (Core)
Media Planning for Advertising (Core)
Services Marketing (Core)
Social and Sustainability Marketing (Core)
Strategic Marketing Planning (Core)
The Advertising Process (Core)
LIBS International Year Abroad (Option)†
Professional Practice (Option)†
Developing Brands Through Advertising (Core)
Entrepreneurial Marketing (Core)
Consultancy Project (Business) (Option)†
Dissertation (Business) (Option)†
Global Marketing Strategy (Option)†
Marketing Communications (Option)†
How You Are Assessed
The way students are assessed on this course may vary for each module. Examples of assessment methods that are used include coursework, such as written assignments, reports or dissertations; practical exams, such as presentations, performances or observations; and written exams, such as formal examinations or in-class tests. The weighting given to each assessment method may vary across each academic year.
The University of Lincoln aims to ensure that staff return in-course assessments to students promptly.
Contact hours vary by course and can take many forms, including lectures, seminars, and workshops. A full-time undergraduate student should expect to undertake a minimum of 37 hours of study each week during term-time, supplementing contact hours with independent study. This is an important aspect of university-level education. As a general rule, you will be expected to spend two to three hours working independently for every hour in class.
Methods of Assessment
The way in which you will be assessed will depend on your chosen course. It may include coursework, written and practical exams, portfolio development, group work, or presentations. A full breakdown of current assessment methods can be found on the individual course pages of this website. The University of Lincoln’s policy is to ensure that staff return assessments to students promptly.
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships.
Entry Requirements 2021-22
GCE Advanced Levels: BBC
International Baccalaureate: 29 points overall
BTEC Extended Diploma: Distinction, Merit, Merit
Access to Higher Education Diploma: 45 Level 3 credits with a minimum of 112 UCAS Tariff points.
Applicants will also need at least three GCSEs at grade 4 (C) or above, which must include English and Maths. Equivalent Level 2 qualifications may be considered.
The University accepts a wide range of qualifications as the basis for entry and will consider applicants who have a mix of qualifications.
We also consider applicants with extensive and relevant work experience and will give special individual consideration to those who do not meet the standard entry qualifications.
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications.
EU and Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 6.0 overall, with a minimum of 5.5 in each element. For information regarding other English language qualifications we accept, please visit the English Requirements page.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-sessional English and Academic Study Skills courses.
Teaching and Learning During Covid-19
At Lincoln, Covid-19 has encouraged us to review our practices and, as a result, to take the opportunity to find new ways to enhance the student experience. We have made changes to our teaching and learning approach and to our campus, to ensure that students and staff can enjoy a safe and positive learning experience. We will continue to follow Government guidance and work closely with the local Public Health experts as the situation progresses, and adapt our teaching and learning accordingly to keep our campus as safe as possible.
"I would recommend Advertising and Marketing to anyone who is looking for a career in the industry. The course is led by fantastic lecturers and it didn’t just open my eyes to the world of Advertising and Marketing, it also helped to develop my passion for the subject."
Tom Porter, BA (Hons) Advertising and Marketing graduate
Work Placement Year
All full-time students on this course have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Students are encouraged to obtain placements in the industry and do this independently, although tutors may provide support and advice during this process.
Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation, and general living costs.
There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln International Business School and University schemes.
Optional International Year Abroad
All full-time students on this course have the opportunity to take a year-long International Year Abroad (IYA) after the second year.
The IYA enables students to study in a cross-cultural environment with wider cultural experience and can enhance their future employment opportunities by increasing their cultural and professional mobility. IYA is optional for all taught on-campus undergraduate students within Lincoln International Business School. It is a year-long module that enables students to spend time studying abroad at one of the University's approved partner institutions.
During the year spent abroad, students share classes with local students and study on a suite of locally-delivered taught modules which have been approved in advance by the University. As many partner institutions support internships it is also possible for students will elect to combine study (minimum one-semester equivalent) with work and or a period of volunteering.
Eligible students must have completed their second year of study to a satisfactory standard (normally with an average of a 2.2 or above, dependent upon partner requirements) standard and successfully completed the application process.
Upon completion of the study period abroad, each student will be required to submit a portfolio including a reflection on the experience of living and studying in a different cultural environment and the skills acquired. On successful completion, the degree title has the addition (International Year Abroad).
Course fees (for the time spent studying) are covered. However, students will need to cover costs for flights, accommodation, and living expenses (which will vary by country). There are opportunities for additional funding through scholarships (dependent on availability).
The Business Society is open to all students within the Business School. The group organises networking activities, trips, guest lectures, and social events, and is a great way to socialise with fellow students.
Studying Advertising and Marketing at Lincoln can lead to careers in communications, marketing, market research, and project management. Previous graduates have taken up roles in agencies including Ogilvy, Airbus, Bosch, Enterprise, Sky, and Sony.
Working in Partnership
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.
The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.