Bachelor Marketing

California State University Bakersfield

Program Description

Bachelor Marketing

California State University Bakersfield

The Management & Marketing Department prepares students for careers in a variety of organizational occupations, including: human resource positions like benefits or compensation specialists; logistics positions in warehousing, supply chain management, or transportation; a variety of management positions, marketing careers in sales, advertising, or product/brand management; or entrepreneurial opportunities in small business. In addition to responsibility for the coursework in these areas, this department is also responsible for the courses in the general business administration area.

Required courses for concentration

Four (4) courses selected from:

  • MKTG 3010 Consumer Behavior
  • MKTG 3020 Advertising & Public Relations
  • MKTG 3040 Professional Selling
  • MKTG 4050 Sales Management
  • MKTG 4060 Marketing Channels & Logistics
  • MKTG 4100 E-Business Marketing
  • MKTG 4200 Global Marketing
  • MKTG 4300 Services Marketing

and one (1) of the following:

  • MKTG 4000Marketing Research & Control or
  • MKTG 4908 Marketing Planning & Problem Solving

*Students may take MKTG 400 & 490 Plus two (2) more courses form the selection above.


All prospective students must apply through CSUMentor, the California State University website designed to help students through each phase of their application process. CSUMentor is also a great way to begin planning for college and to keep track of your academic progress. Many college planning resources are available on CSUMentor. A standard, non-refundable fee of $55.00 applies (fee waivers are available for those who may qualify).

Application Process for First-Time Freshmen

  1. Check to be sure you meet the Admission Requirements for First-Time Freshmen.
  2. Submit an application to C.S.U. Bakersfield through CSUMentor, the online admissions portal for all C.S.U. campuses. A $55 non-refundable application filing fee is required, but fee waivers are available if you qualify. Students interested in applying to the Educational Opportunity Program, (E.O.P.) should complete their E.O.P. application on CSUMentor after they have submitted their application for admission.
  3. You will receive an email from C.S.U.B. Admissions and Records acknowledging receipt of your application along with your specific C.S.U.B. ID number and login instructions to your myCSUB account. Pay particular attention to any outstanding "To-Do" list items that you need to complete and/or submit. Admission to the University will be contingent upon meeting all eligibility requirements as well as meeting all deadlines and documents to be submitted. Submit requested documents on time to the University.
  4. Check your Admissions Status online at myCSUB regularly for any updates. Once a decision is made, it will be reflected on your account, and you will receive a letter with further information such as signing up for an Orientation.
  5. Be sure to monitor your "To-Do" list regularly even after you have been admitted; there may be additional documents or requirements you will need to submit such as your final high school transcript once you graduate. Do not send documents or correspondence unless required.
  6. Important: make sure your email address and other contact information are correct. C.S.U. Bakersfield uses email as one of the main forms of communication.

No campus impaction at the First-Time Freshman level. Open to all C.S.U. eligible applicants. Program impaction applies to the Nursing Program.

Application Filing Period

The initial application filing period for first-time freshmen and transfer applicants is October 1st - November 30th of the previous year for the fall term, June 1st - 20th of the previous year for winter term, and August 1st - 31st of the previous year for the spring term. Post Baccalaureate and Graduate applicants must check with the specific desired graduate department for any deadlines the program may have. Current application filing statuses may differ from each C.S.U. campus. Applicants are encouraged to apply early during available filing periods, pay close attention to the requirements for admission, as well as the deadlines for submitting an application.

Cost of Attendance

Cost of Attendance (C.O.A.) is a figure calculated annually by financial aid offices that represents an estimate of the total cost (including tuition, fees, books & supplies, room & board, transportation, and misc. personal expenses) for a full-time student to attend their university during the academic year.

Separate C.O.A. figures are determined for students living On-Campus, Off-Campus, and With Parents. The C.O.A. can help families budget for all the expenses to attend college. It is important to note that only a portion of the total C.O.A. is paid directly to the University. Additionally, the C.O.A. is a standardized estimate, and may be adjusted for students on a case-by-case basis with proper documentation.

The cost of attendance is an important factor in determining student financial aid eligibility. The Expected Family Contribution (E.F.C.), which is calculated from the FAFSA data by the federal processor, represents the amount the student and his or her family are expected to contribute to the C.O.A. The E.F.C. is subtracted from the C.O.A. to determine the student's financial Need. Financial aid is then awarded to help offset the student's C.O.A.

If the financial aid is not enough to cover the Need, then the remaining amount is considered Unmet Need. It is important to note that a student is not required to have financial Need to be eligible to receive Unsubsidized Federal Stafford Loans, PLUS loans, or merit-based scholarships.

This school offers programs in:
  • English

Last updated January 24, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
4 years
Full time
USA - Bakersfield, California
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Sept. 2018
USA - Bakersfield, California
Application deadline Request Info
End date Request Info