IBA & BA (Hons) Bachelor (Double degree)
The BHM awards (degree):
NL degree: Bachelor of International Business Administration (BBA) in Hospitality Management
UK degree: Bachelor of Arts (BA) International Hospitality Management
The International Business Administration (IBA) Bachelor degree programme with specialisation in Hospitality Management, combined with the BA (Hons) in International Hospitality Management is aimed at students who are wanting to follow a management career in the service industry, in an internationally focused organisation or enterprise. This unique and demanding degree programme, allowing students to either spend part of their studies in 3 different countries or just 2, is truly international. Whether you follow the standard pathway, or the so-called EuroBA pathway and spend a semester at the University of Brighton, you have the opportunity to earn 2 world recognised and renowned degrees.
The current Hospitality, Tourism and Leisure sector is looking at branding and sustainability, talent management and strengthening marketing and sales. A Wittenborg graduate specialised in Hospitality Management will understand all these issues!
This degree programme leads to a management career in the exciting profession of hospitality management or tourism. Business travel and renewed interest in domestic and foreign tourism are increasing the demand for hospitality managers in hotels, event spaces, and food service companies. The double degree in International Hospitality Management will introduce students to the management aspects required to oversee the everyday operations of resorts, gaming venues, and banquet facilities, or the management of speciality event-planning departments of schools, healthcare organizations, and businesses.
Course Content: Curriculum / Course Structure
The degree will take at least three or four years to complete, depending on: whether you opt for a longer placement period; gain enough credits at the 1/2 way point or the block in which you started. Block 3-7 entry always takes a minimum of three and a half years. Only Block 1 & 2 entrants can graduate within 3 years, depending on their results.
The method of teaching will vary from traditional lectures to interactive workshops, which involve group exercises, case studies and student presentations.
Assessment will differ according to module, but it is designed to reflect a working ethos. It will involve essays and exams but also working in teams, giving presentations and evaluating the work of other students.
The BHM curriculum offered within the pathways is overall the same, however, due to differences in the intensity of modules offered in the Final Year Semester at the University of Brighton, students may have to complete an additional module in a different semester (Semester 2, Year 3)
The BA (Hons) in International Hospitality Management and the IBA in Hospitality Management programme covers the business manager’s role in the world of hotels and travel. We look especially at a leisure-orientated market from an international perspective.
You will learn that hotel chains are companies like any other, that macro and micro-demographics cause changes in direction and policy - just as in any other industry. You will study the administrative processes involved in hotel management and catering, discovering the special importance of human resource management, marketing and quality control in this leading business segment. You will also gain an accurate insight into the changing global scene in the tourist industry, focusing on the opportunities, as well as some of the risks, associated with this exciting market.
The programme includes modules such as Hospitality Operations, Hotel Management, Service Management, and also areas such as International Standards and Law in Tourism, Economics and Tourism and Strategic Management in the Hotel Industry. Students will be expected to fulfil a work experience position in a company such as a restaurant, hotel or travel agency in which they will discover and learn about the business administration in these industries.
Entry Requirements - Bachelor Programmes
High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level 4 diploma / UK AS & A Level or BTEC. Please contact the Admissions Office to receive High School diploma comparisons. Advanced Placement / Credit Transfer Possible
Direct Entry to Final Year
Students with successful study experience equivalent to 160 European Credits in a related business or economic field can enter directly into the Final year programme (80 credits). The examination and graduation board will decide on entry based on credit transcripts and qualifications presented.
English Language Requirements
IELTS 6 or TOEFL Equivalent.
The International Hospitality Management BA is specially designed to maximise your employability in the sector; with its balance of academic and vocational modules, the course is perfect for kick-starting a career in the hospitality industry.
Many of our recent graduates now hold senior management positions, for example, the head of catering at the Marylebone Cricket Club, the vice president of Global Sales Europe at Marriott Hotels and the director of Life's Kitchen. Other students have gone on to set up their own businesses.