Bachelor in Marketing and Business Intelligence

General

Program Description

This program whose implementation obeys the LMD system and the ISO program design methodological repository 9001 version 2008 is available alone or in joint-degree with Bachelor UQAC. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA.

EC OFFERED THIS PROGRAM

Beyond the knowledge and expertise offered by this program in Marketing, he also gives you the skills to gain real added value in a market where it is necessary to distinguish. This program gives you the tools and the latest marketing techniques for you to adapt to both the trends and expectations of the workplace.

Our signs first develop a methodological expertise and then propose an application of these skills to different business functions and sectors.

PROFILE IS FOR THE LICENCE?

Managers with a solid foundation in management and able to intervene in several functions of a given company. Depending on their choice equip themselves late in the first round of new multidisciplinary skills in marketing and business intelligence.

LICENSE PROGRAM:

It takes place over six semesters, including the first five semesters represent core courses. The sixth semester is the concentration or specialization chosen by the student. Before obtaining the license (Bachelor in Business Administration in this specialty), beyond the validation of lessons the student must present units, support and tutored a successful project based on the framed work of intelligence and Marketing 'case.

CONDITIONS OF ADMISSION

• Bachelor • Application form • BSAT admission test • Maintenance

LANGUAGES

• English • Japanese • Chinese • Fulani and Mandinka business Prepare students to acquire advanced technical skills, genuine added value in all functions, give students a sense of the consumer / client experience which requires land for sale or customer relationship "face to face" and team spirit, encouraged by multiple projects to be undertaken, the enthusiasm and desire: priceless value for the company, essential for professional and personal development. Train to be able to understand the African business and its new economic environment (digital and green) and its international trading environment. Train to be operational and able to support the business growth of the company

  • Technical Sales
  • Product Manager
  • Brand Manager
  • Responsible for study
  • Chief Market
  • Purchasing Manager
  • Sales manager (SMEs)
  • Account Manager
Last updated Mar 2020

About the School

Founded in 1996, the African Institute of Management (Institute Africain de Management) is one of the leading West African private business schools. Set in Dakar, the capital of Senegal, IAM is set in ... Read More

Founded in 1996, the African Institute of Management (Institute Africain de Management) is one of the leading West African private business schools. Set in Dakar, the capital of Senegal, IAM is set in a unique and life changing learning environment. Over 2,000 students from 28 countries from all over the world populate IAM’s campus ensuring that you will get to meet friends from all over the world, and will broaden your horizons to different cultural, professional and educational perspectives. Read less