Bachelor Fashion Marketing and Management


Program Description

Step, step, step, step, pause. Hand on the hip, turn, turn, spin. You applaud, but not for the model.

That was a fine piece of fashion, the music was right on cue, and the lighting set the perfect mood. Fashion runs in your blood. You understand its importance. You see it when you go into the stores—how the pieces are put together on the mannequins, how the prints and fabric textures work together like art. You buy fashion magazines only to tear out ads that you find inspiring, creative, and desirable. What we wear influences perceptions—of ourselves, of others, and of our culture. Before the first word is spoken, we draw an impression; and you know the first one is the most important.

The thing about navigating the fashion industry is that there is no "perfect pattern" to follow. It's one of the most dynamic aspects of our culture. Styles change from season to season, for each event, and for each person's own height, weight, personality, and environment.

These unique people require a myriad of methods in which to be reached. Now more than ever, the competitive world of fashion demands that young leaders possess an inventive mind, passion for fashion, and flair for business. But you can't have a complete industry education if you don't get out of the classroom.

A Degree that Works

As an FMM graduate, you can experience a plethora of career options. Would you like to be a merchandise buyer, merchandise planner, fashion journalist, market researcher, store manager, merchandise allocator, visual merchandiser, manufacturer's representative, trend forecaster, stylist, catalog development specialist, style director, website coordinator, designer, or entrepreneur? These are just a few of the career options you'll get to explore.

Northwood University students who study the Fashion Marketing & Management program are required to have an internship prior to graduation. Below is a partial list of some of the companies our students have held internships with or gained employment from throughout the United States and Europe:

  • Abercrombie & Fitch
  • Bed Bath & Beyond, Inc.
  • Billie Jeans
  • The Buckle, Inc.
  • Burberry Group, PLC
  • Carhartt, Inc.
  • Crate & Barrel
  • Del Sol
  • Elder Beerman
  • Escada
  • Eugenia Kim, Inc.
  • Express
  • Fairchild Publications, Inc.
  • Fashion in Detroit
  • Gander Mountain
  • Grazia Jewelry
  • Gucci
  • Hearst Magazine Corporation
  • Horizons Conference Center
  • Intermix of Boston, Inc.
  • Ironclad
  • JC Penney
  • Kensie Denim
  • Kostal Konnections
  • Libby Story and Company
  • Long Rap, Inc.
  • Macy's, Inc.
  • Maurices, Inc.
  • Meadow Creek Clothiers
  • Michael Kors
  • Midland Center for the Arts
  • Midland Country Club
  • MiMi Maternity
  • Morley Companies, Inc.
  • Motherhood Maternity
  • Nike, Inc.
  • Nkoyo Bridal
  • Nordstrom, Inc.
  • One Source Talent
  • Oxford Clothes
  • Sears
  • Select Showroom
  • Tanger Factory Outlet Center, Inc.
  • Target Corporation
  • The Launch Pad
  • Top Shelf Clothing
  • Urban Laundry
  • Vera Wang
  • Victoria's Secret
  • Walt Disney World Resort
  • Younkers

Education in Action

  • Spend a week in New York or Europe where you will be exposed to the functions and job opportunities in the various segments of the fashion industry. You will visit textile companies, fashion publications, designers, manufacturers, and retailers.
  • Attend the MAGIC Show in Las Vegas—the pre-eminent, most comprehensive trade event in the international fashion industry.
  • Participate in field trips that take you to places like llama farms, museums, and major collection venues.
  • Participate in the NU Style Show (Michigan Campus) and gain experience in the many different aspects involved in coordinating and presenting a professional fashion show. Check out our past shows online!
  • Join the Northwood Fashion Group where students can learn more by becoming involved in the community and with professionals in the industry.
  • Networking events connect you to industry representatives and alumni who are a great resource for internships and future employment.
  • Access the well-equipped Fashion Resource section of our library. This includes an international selection of current and archived fashion magazines, books, trade, and textiles publications.
Last updated Oct 2020

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About the School

The mission of Northwood University is to develop the future leaders of a global, free-enterprise society.

The mission of Northwood University is to develop the future leaders of a global, free-enterprise society. Read less