Bachelor Degree in Marketing

The Marketing program extends the mission of the University and the School of Business through the education of students in the field of marketing with a global orientation. The program goal is to strengthen the student’s abilities to communicate effectively, solve problems, make decisions, analyze, and critically assess concepts and issues in marketing. The program strives to provide an environment that continues to develop the intellectual, emotional, and professional growth of its students.

School Mission

Our mission is to cultivate business students to become industry-ready professionals who have impeccable character and a strong work ethic. In pursuit of our mission, we will maintain a broad base of financial support through endowment fundraising, corporate contributions, research grant writing, alumni donations, and advisory board contributions. We develop successful scholars of strong character who give back to their community and who have technical and non-technical industry skills developed through a well-rounded business education experience. It is our vision to provide our students with an exceptional business education experience that prepares them to immediately add value in any business environment. Our values in the School of Business are based on the founding principles of the institution. A spirit of excellence, with a strong work ethic, is the norm and not the exception amongst our students and faculty.

Accreditation

School of Business received accreditation status with the International Accreditation Council for Business Education (IACBE) during the academic year of 2015-2016. The School remains a member in good standing with a reaffirmation visit to be conducted during the academic year 2023-2024. The IACBE accreditation extends to the Sport Management program housed in the College of Education.

Marketing Minor Requirements:

The minor in Marketing requires eighteen (18) semester hours of courses in the Marketing (MKT) Program.

Marketing Major Degree Requirements:

The program in Marketing offers two tracks that lead to the Bachelor of Science degree. One program is for students with a specific emphasis on Professional Tennis Management and is described below.

Freshman Year

• English 101-102
• Communication 103
• Computer Science 120
• History 106
• Mathematics 117 or higher
• Foreign Language (2 semesters of the same language)
• Natural Science Course
• Humanities Course
• Physical Education (2) or Health (1)
• University 101

Sophomore Year

• Accounting 203-204
• Economics 201-202
• Management 215-216
• Social Science Course
• Humanities 201
• Free Elective

Summer - Lower Division Internship (MBA 211)

Junior Year

• Marketing 305-307
• Management 301
• Finance 304
• Marketing 311
• Marketing 328
• Management 305, 323
• Non-business-related elective

Senior Year

• Marketing 411, 427
• Marketing 417, 428
• Management 400
• Marketing 444
• Non-business-related elective
• Business-related elective

Total Credits for Graduation 120

Internship/Cooperative Education

Consistent with the expectations of employers and graduate schools, students are required to complete at least one significant work assignment for academic credit during their tenure at Hampton. An internship is typically a paid summer experience of two or three months, whereas, a cooperative education experience typically is for six months. These experiences enrich the student’s education by providing relevant perspectives to the theories and techniques covered in the classroom. Students who have internships and/or cooperative education experiences are more attractive to employers. The School of Business works closely with the Career Counseling and Planning Center and our corporate partners to enhance the number and quality of these internships and cooperative experiences; however, it is the responsibility of the student to secure such an experience.