Bachelor Degree in Business Administration


Read more about this program on the institution's website

Program Description

Why Business Administration?

The AUS Bachelor of Business Administration program provides students with hands-on experience via internships and through close links to the industry. At the same time, students benefit from a holistic approach that encompasses Ethics, Law, Sustainability, and Entrepreneurship while developing creativity, communication, and team building. Professors who work within their field of specialization provide guidance throughout and assist students in embarking on their tailored career path.

Degree Overview

Whilst at AUS, students will acquire the necessary skills and knowledge to launch their careers in the modern business environment. Every professor is actively engaged in successful business ventures. This applied experience is in stark contrast to many university professors focused solely on theory or outdated methodologies.

The curriculum links cutting-edge business theory to practical experience as students are guided to solve real-world challenges. This environment emphasizes collaboration and team building alongside healthy competition.

At AUS, top-tier internationally diverse classmates come together, share professional experiences, and form groups of team players where mutual commitment and joint accountability lead to highly effective teams. Beyond the depth and breadth of knowledge gained in the classroom, the life-long connections developed while attending AUS will be of immeasurable value.

To this end, we require and actively support internship placement, on-site company visits, and executive mentoring. With our vast network of contacts at nearby, world-renowned corporate headquarters, students are sure to find opportunities tailored to meet their specific needs.

Degree Information

  • Type: Undergraduate Degree
  • Duration: 36 months
  • Start Date: September, January, April
  • Location: La Tour-de-Peilz, Switzerland
  • Study Mode: Full-time
  • Language: English
  • ECTS Credits: 180
  • CH Credits: 135
  • Tuition Fees Per Year: CHF 24,000

Scholarship Information

The American University in Switzerland is committed to ensuring students can access higher education. Therefore, AUS offers a variety of scholarships designed to help you and your family with the cost of tuition. Scholarships could be award to a student based on merit or need, as determined in the application process.

Hybrid Learning

Are you interested in getting ahead? Unsure about traveling to Switzerland? Don't put your education on hold with AUS Hybrid Learning.

The American University in Switzerland is continuously committed to delivering high-quality education to students around the globe. Given this commitment, AUS is adapting and tailoring its programs to support current and prospective students during Covid-19. Our new hybrid learning model will make it possible for students to study remotely if necessary at the start of the Fall 2020 term and travel to Switzerland to continue their education when possible. If you are interested in finding out more about our new hybrid learning model, contact a member of our team.


5 Foundation

Module Examples

  • Business Information Systems
  • Introduction to Business Finance
  • Principles of Management

15 Core

Module Examples

  • Business Strategy
  • Global Economics
  • Human Resource Management

12 Specialization

Module Examples

  • Cross-Cultural Issues
  • Organizational Behavior
  • Management for Sustainable Development 

"There is something exciting about living, learning, and growing as a future business leader in the most innovative, business-friendly, and beautiful country in the world."

The degree starts with several foundation courses. These are followed by core business courses that give students a solid grasp of the fundamentals of business such as Finance, Economics, Marketing, and Entrepreneurship. Students will then dive further into their modules and learn the application of theory to ensure a comprehensive understanding of the impact their knowledge can have.

Module Descriptions

Principles of Management

The managerial principles and techniques underlying the successful organization are examined. Emphasis is placed on the basic functions of planning for future organizational growth, organizing, and staffing for efficient operation. Effective leadership, motivational techniques, and practical methods of control.

Business Strategy

This introductory strategy course emphasizes the fundamentals of corporate and business level strategy formulation, while also evaluating inter-related aspects of strategy implementation (via strategic case analysis). Strategic management is a set of managerial decisions and actions that affect the long-run performance of the firm, in its business environment. It includes environmental scanning (internal and external), strategy formulation, strategy implementation, and evaluation and control. To be successful in the long run the firm must not only be able to execute current activities in existing markets, it must also be able to adapt its activities to new and changing markets. This course will provide conceptual frameworks, tools, and techniques to analyze, develop, and implement firm strategies, including discussion of the dynamics and evolution of industry structure, and the pattern of interaction among the competitors in the industry. The course will also discuss the assessment of the organizational resources that form the basis for firm-specific capabilities (internal assessment) that can be leveraged to develop strong/superior competitive strategy in the marketplace. Aspects of strategy implementation and feedback/control will be briefly discussed alongside the strategy formulation and analysis aspects.

Human Resource Management

Most companies will proclaim that people are their most important asset. Managing people effectively is an important element of organizational effectiveness and a base for the long-term, sustainable competitive advantage. Through this course, students will develop an understanding of how decisions related to managing human resources contribute to organizational effectiveness and a firm’s competitive advantage.

Organizational Behavior

Organizational Behavior course deals with human behavior in a variety of organizations and business situations. A great part of our lives we spend in organizations. As students in schools and universities, as adults in offices and factories, as consumers in leisure organizations like clubs and shops. We will view differently the organizations when we put to practice and reflection what we already know about structures that surround us. And we will possibly be better in acting within them as well as managing and directing them as leaders. As we start developing the conceptual framework, the in-depth case discussions, and skill-oriented activities will be applied to each topic. Covered topics will include motivation and attitudes, values and personality, group and team dynamics, leadership, communications, power, conflicts and negotiations, change management, and organizational design.

Management for Sustainable Development

This course will examine the framework of sustainable development in terms of economic development, social inclusion, governance & environmental stewardship. An overview of the world economy will be presented, exploring the concepts of population growth & demographics, poverty & income inequalities, environmental threats, social well-being, economic empowerment, urbanization & governance. The notions of convergence and divergence will be discussed with regard to income gaps & social inclusion. Participants will be encouraged to actively engage in discussions & exercises to measure and compare certain economic and social indicators in order to better grasp their meanings and applications.

Dual Degree with Tiffin University, USA

The American University in Switzerland and Tiffin University, based in Ohio, United States are delighted to offer students the opportunity to receive a degree from Tiffin University in addition to their bachelor's degree from AUS. Students will have the opportunity to complete dual degrees in a range of subject areas including; management and international business, sports management and sports marketing, and sports management and athletic administration at AUS and Tiffin University, we put our students at the center of what we do, and this opportunity enables students to fully immerse themselves in an international environment providing the platform for extensive educational and career benefits. With access to guest professors, the possibility of a semester abroad or an international internship, the opportunities available for students are life-changing.

Internships and Placements

During their degree, students must undertake at least one internship. Students are supported by our dedicated careers team and faculty to ensure they can find an internship relevant to their career path. Students are also encouraged to undertake additional internships in other fundamental business areas in order to broader their experience and enhance their CV.

Career Opportunities

Studying a degree in Business Administration prepares you for a career in business, which may stretch across any sector or industry. It allows you to develop a broad understanding of business organizations and provides you with subject-specific knowledge in areas such as finance, operations, communication, marketing, and business policy and strategy. You will gain significant transferable skills that make you an invaluable asset to any organization. Studying Business Administration, you could progress into careers including:

  • Business Consultancy
  • Business Development
  • Marketing and Communications
  • General Management
  • Logistics and Distribution
  • Business Research and Analytics

Why Switzerland?

Rated in the Top 2 Countries to Study Abroad in Europe, Switzerland is an exceptional location to live, study, and work. Its cultural diversity, magnificent landscape, and innovative environment offer first-class conditions for both personal well-being and career achievement. With its amazing cuisine, four national languages, horology eminence, and more than 1.5 million cows, Switzerland offers an international study experience like no other.

Among its many charms, Switzerland scenery tops it all. Stunning Lake Geneva lends itself to great boating and swimming, and of course, the mountains are there for memorable hiking. If you love to ski and snowboard, there is no better place than Switzerland. And if you don’t know how to ski and snowboard, there is no better place to learn. From Zermatt to St. Moritz, Switzerland is a mecca for winter sports enthusiasts.

Why AUS?

The American University in Switzerland (AUS) is a private and fully accredited institution of Higher Education located near beautiful Lake Geneva. With a professor to student ratio of only 1 to 7 and a graduation rate of nearly 95%, students will experience the individual attention they deserve and obtain the career they desire. 

At AUS, we recognize that business leaders today must not only master the hard skills needed to make data-driven decisions but also the soft skills needed to make them a better collaborator. To thrive in this field and to truly create value in an organization, leaders must acquire the management skills necessary to interface across the organization. 

Recognizing the need for this skillset in the market, AUS has developed a holistic approach to educating tomorrow’s leaders.

Last updated Oct 2020

About the School

Preparing you for the modern business environment, the American University in Switzerland is one of Switzerland’s leading international business universities, situated in La Tour-de-Peilz. Located on ... Read More

Preparing you for the modern business environment, the American University in Switzerland is one of Switzerland’s leading international business universities, situated in La Tour-de-Peilz. Located on the shores of Lake Geneva, AUS is close to the Olympic Capital Lausanne, and Geneva, the center for diplomacy. Offering personalized education in an international and multicultural environment, with practical and relevant programs. AUS offers all its students a dynamic and ambitious culture, both in the classroom and outside of the school. Read less
La Tour-de-Peilz