The B.A. in Business Management with Marketing degree is awarded by Hull University
This programme is specifically aimed at candidates who wish to obtain a business management degree which incorporates a substantial marketing content.
The programme contains a clear specialist marketing pathway packed with current marketing theory and practice and is designed to expand career options by also offering a thorough grounding in business management.
Emphasis is placed on personal effectiveness and development within a managerial role, ensuring you are equipped with the necessary attributes to succeed in today's dynamic business environment.
You will need a minimum of 120 UCAS points or hold a relevant Access Certificate / Diploma with appropriate units. In line with the widening participation brief, however, the Institute will also encourage applications from students who lack formal qualifications.
International Students also require an IELTS score of 5.5 in all areas or a B2 equivalent English Language qualification
What you will learn:
- Economics and Politics for Business
- Customer Service and Marketing
- Professional Skills
- Management of People
- Business Law
- Introduction to Accounting
- Introduction to Enterprise
- International Trade and Integration
- Research Skills
- HRM & Employment Law
- Organisational Management
- Operations & Quality Management
- Marketing Planning
- Market Intelligence
- Managing Self
- International Marketing Strategy*
- Marketing Communications*
Plus 4 modules from:
- European Business
- Strategic Human Resource Management
- Strategic Management
- Contemporary Management Issues
- Public Sector Management
- Sustainability for Business
- Dissertation/Work Related Project/Desk Based Study (counts as one choice)
*Denotes compulsory modules
How is the course assessed:
Whilst on this programme students will be assessed using a variety of methods: individual written assignments (reports and essays), individual and group presentations, open book exams and closed book exams together with a final project/dissertation. All assessment methods are designed to incorporate key skills which are transferable to the workplace.
Upon successful completion of this degree, graduates will be equipped with the knowledge and skills to pursue a new career, or advance an existing one in business and management related roles within the private or public sectors and which have a specific focus on sales, marketing, and communication.