Bachelor (Hons) in International Tourism Management


Read more about this program on the institution's website

Program Description


The BA (Hons) International Tourism Management degree at Lincoln is designed to provide an insight into the contemporary global tourism industry, including its impact, interdependencies, and importance to the economy. Tourism is one of the world’s fastest-growing industries, it is worth billions to the global economy and can offer exciting career prospects.

This course provides the opportunity to investigate the issues and techniques relevant to the planning and management of international tourism. It is designed to enable students to build a knowledge base through tourism-specific and business-related modules, while optional modules allow students to shape their learning to their own interests and career aspirations. There is an emphasis on developing the critical-thinking and organizational skills needed to run large-scale tourism operations.

Is This Course Right For Me?

This course is designed for students who are interested in the wider cultural, economic and environmental impacts of tourism.

How You Study

During the first and second years, students have the opportunity to study the tourism experience and the principles of organizing people, space, and transport, as well as how to manage human resources, protect the environment and understand relevant legal issues and legislation. During the final year, students can choose from a wide range of optional modules such as crisis and disaster management or consumer culture and are expected to complete a dissertation or a collaborative consultancy project.

There is also an opportunity to study abroad for a year at a partner university. Students are responsible for their accommodation, travel and general living expenses. More information regarding this can be found in the Features tab.

Studying a Modern Language

This course includes the chance to study French, Business English, German, Spanish or Mandarin Chinese module at no extra cost. Graduates with language skills are well placed for jobs in this global industry.

Contact Hours and Independent Study

Contact hours may vary for each year of a degree. When engaging in a full-time degree student should, at the very least, expect to undertake a minimum of 37 hours of study each week during term time (including independent study) in addition to potentially undertaking assignments outside of term time. The composition and delivery of the course break down differently for each module and may include lectures, seminars, workshops, independent study, practicals, work placements, research and one-to-one learning.

The university-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour in class students are expected to spend two-three hours in an independent study.

On each of our course pages, you can find information on typical contact hours, modes of delivery and a breakdown of assessment methods. Where available, you will also be able to access a link to, where the latest data on student satisfaction and employability outcomes can be found.

Level 1:

At level, one student will typically have around 13 hours of contact time per week. A typical week may consist of:

  • 1 hour of practical classes and workshops
  • 1 hour of tutorial time
  • 4 hours in seminars
  • 7 hours in lectures

Level 2:

At level two students will typically have around 16 hours of contact time per week. A typical week may consist of:

  • 1 hour of external visits
  • 2 hours of practical classes and workshops
  • 2 hours of project supervision
  • 1 hour of tutorial time
  • 3 hours in seminars
  • 7 hours in lectures

Level 3:

At level three students will typically have around 9 hours of contact time per week. A typical week may consist of:

  • 1 hour of project supervision
  • 1 hour of tutorial time
  • 3 hours in seminars
  • 4 hours in lectures

Overall Workload and Independent Study

The university-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. Students’ overall workload will consist of their scheduled contact hours combined with independent study. The expected level of independent study is detailed below.

Level 1:

  • Total scheduled teaching and learning hours: 274.5
  • Percentage scheduled teaching and learning hours: 23%
  • Percentage of independent study expected: 77%

Level 2:

  • Total scheduled teaching and learning hours: 309
  • Percentage scheduled teaching and learning hours: 26%
  • Percentage of independent study expected: 74%

Level 3:

  • Total scheduled teaching and learning hours: 193
  • Percentage scheduled teaching and learning hours: 16%
  • Percentage of independent study expected: 84%

How You Are Assessed

The different assessment methods used are designed to ensure that a student has a variety of opportunities to demonstrate their abilities. Assignments can allow students to manage their own time, develop their research and analytical skills, and provide an opportunity to explore subjects in greater depth. They take a range of forms including essays, reports, and oral presentations prepared individually and in groups.

Some modules are assessed by way of requiring students to engage in simulated negotiation and meditation exercises. Other modules may require students to engage in an online conference along with students who are also studying international tourism at other universities. Students who take our law elective are expected to represent and argue a case in favour of their clients.

Students electing to take the optional Event Management module in the second year are expected to be involved in putting on an assessed event.

Assessment Breakdown

Level 1:

  • Coursework: 24.3%
  • Practical exams: 5.2%
  • Written exams: 70.5%

Level 2:

  • Coursework: 45.3%
  • Practical exams: 42.5%
  • Written exams: 12.2%

Level 3:

  • Coursework: 64.23%
  • Practical exams: 28.85%
  • Written exams: 6.92%

Assessment Feedback

The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days after the submission date (unless stated differently above).

Methods of Assessment

The way students will be assessed on this course will vary for each module. It could include coursework, such as a dissertation or essay, written and practical exams, portfolio development, group work or presentations to name some examples.

For a breakdown of assessment methods used on this course and student satisfaction, please visit the Unistats website, using the link at the bottom of this page.

Throughout this degree, students may receive tuition from professors, senior lecturers, lecturers, researchers, practitioners, visiting experts or technicians, and they may be supported in their learning by other students.

Entry Requirements 2018-19

  • GCE Advanced Levels: BCC
  • International Baccalaureate: 28 points overall
  • BTEC Extended Diploma: Distinction, Merit, Merit
  • Access to Higher Education Diploma: A minimum of 45 level-3 credits, to include 30 at merit or above.
  • Applicants will also be required to have at least three GCSEs at grade C or above (or the equivalent), including English and Maths.

Degree preparation courses for international students:

The University of Lincoln offers international students (non-EU/UK) who do not meet the direct entry requirements for an undergraduate degree course the option of completing a degree preparation programme at the university’s International Study Centre. To find out more please visit

If you would like further information about entry requirements or would like to discuss whether the qualifications you are currently studying are acceptable, please contact the Admissions team on 01522 886097, or email



Level 1

Introduction to Advertising (Option)†

The more we understand about how people communicate, the better position we shall be in to manage our organization’s messages. When quality and price are evenly matched within a sector, the advertising campaign might be the very thing that differentiates a product or brand from the competitor’s. This module encourages students to understand a range of core communication models and theories, in order for them to be able to analyze the likely impact of media messages on target audiences.

Introduction to Business Finance (Core)

This module is designed to provide an introduction to basic business finance for non-specialist students. The module explores the essential elements of business finance, which are required for a career in business, in any discipline.

Investigating the Experience Economy (Core)

This module aims to introduce students to the tools of analysis required to research the supply of and demand for events within given geographical contexts. It provides students with the opportunity to explore ways to collect, manage, analyze and interpret data, in order to follow the research process from start to finish. Students can develop and employ information technology skills to map, graph and interrogate secondary data from published sources and primary data.

Organisational Behaviour (Option)†

This module is intended for students who are interested in understanding the way people work, as individuals and as group members in firms. The module explores essential topics in a clear, concise and informative manner, aiming to introduce students to the interpersonal perceptual processes in a work environment; the key behavioural factors determining effective and ineffective groups; the usefulness of theories on leadership/management styles; and the difficulties in implementing change in organizations.

Principles of Marketing (Core)

This module is designed to provide an introduction to the theory and practice of marketing. Students will have the chance to examine the key concepts and issues of marketing.

Principles of Tourism Management (Core)

This module is designed to serve as an introduction to Tourism. Students have the opportunity to be introduced to the nature of contemporary tourism, how it is conceived and how it has developed into a global industry. The focus is on the demand for tourism and the supply of the tourism product, examining the inter-relationships between the public, private and voluntary sectors in domestic and international tourism.

The module also aims to introduce the multi-faceted nature of tourism, both as an industry and as a maturing subject area. Emphasis will be placed upon the importance of using current contemporary sources in order to be able to comprehend the industry and the subject and to keep abreast of developments. The module aims to examine the key role of tourism as an agent of development and regeneration in locations from around the world. Students have the chance to develop an understanding of the structure and organization of tourism-related industries in the UK and elsewhere.

Space, Mobilities and the Experience Economy (Core)

With mobility, globalization and technological advances shaping the landscape of the events and tourism industry, this module focuses on the relationship between places of residence and places of consumption (real and virtual) as well as the means of transportation between them.

In this module, we will discuss a range of theories, such as the experience economy and the network society, and use case studies to illustrate how these theoretical concepts work in practice. We will explore the role of place in the experience economy; the process of transformation of places into destinations and venues; the movement of people and the reasons behind these movements; the interlinking between tourism and events; and the activities undertaken at destinations and venues. The key trends in the global geography of tourism and events, both contemporary and forecast for the future, will be identified.

Level 2

Budgeting for Business (Option)†

The module is designed to equip students with the understanding and skills to help them deal with the financial issues they will face in whatever business discipline they eventually practice. Issues include the use of budgeting as a motivational tool and the potential benefits of participation in the planning process.

Using variance analysis, we will consider how deviations from the plan may be identified and explained, and how this may, in turn, be used to enhance future planning and performance.

Buyer Behaviour (Option)†

This module is designed to equip students with the knowledge and skills to understand what buyer behaviour is, why it is important for marketers and organizations; and how to initiate customer research activities to explore the increasing complexity of customer behaviour. The focus will be primary on consumer behaviour, but in addition, important attention will be paid to business and organizational buyer behaviour.

Corporate Reputation and Public Relations (Option)†

This module aims to provide a critical understanding of corporate reputation and public relations (PR) with an emphasis on measuring and managing reputation in today’s increasingly connected world. We aim to provide students with the most up-to-date theories of corporate reputation following a hands-on approach where students are expected to apply their understanding of corporate reputation and PR to real-world case studies.

Cross-Cultural Management (Option)†

This module is designed for students who are thinking of a career in the international arena. It will be of use to anyone interested in working in multinationals or those interested in understanding how business is conducted across different cultures

Cultural and Heritage Attractions Management (Core)

This module aims to begin with a critical appraisal of contemporary theories and processes of cultural change and their effects on attitudes to leisure and tourism. It then provides students with the opportunity to examine the ways in which culture and heritage have been interpreted in the context of tourism, paying particular attention to the concepts of commodification, authenticity, and interpretation.

Students have the chance to apply these to a variety of types of cultural and heritage attraction with the aim of gaining insight into how the visitor experience is managed. The module has a strong international and multicultural perspective, drawing on a range of case studies from different cultural and country settings.

Event Management (Option)†

This module provides an insight into the strategic management of events of all sizes and types. The module provides a framework for the event planning process, using short and long-term strategies and an overview of operational strategies. Students are expected to organize an event of their own in this module and all that it entails. The event is assessed from conception through to operation and evaluation.

Human Resource Management For Tourism and Events (Option)†

This module will examine the human side of management, and how this impacts on tourism and events related organizations: their staff, customers, and other stakeholders. People are the primary focus of this module.

Managing the Environment for Tourism and Events (Core)

This module explores some of the environmental problems associated with tourism and events, and the methods and strategies for environmental protection and management that are relevant to the industries. The focus will be on the management of businesses and operations.

This module aims to provide students with an overview of some of the practical methods available to the tourism and events industries to reduce the negative impacts on the environment, increase the chances of sustainability being achieved and raise awareness of the environmental issues specifically associated with the industries.

Media Planning for Advertising (Option)†

This module aims to provide an insight into strategic media planning, emphasizing critical thinking and applied analytical skills regarding strategic communication. The module will cover media research, evaluation, selection, and planning as well as decision-making in the context of media planning. The module aims to develop the skills required for students interested in pursuing a career that requires media interaction.

Research Methods for Tourism and Sport (Option)†

This module aims to provide students with a range of research skills, both quantitative and qualitative. In so doing it sets out to prepare students for their final year dissertation by giving them the skills, ideas, and confidence to undertake a major piece of primary research. The module also encourages students to evaluate research using the key concepts of reliability and validity.

Study Period Abroad (Option)†

The exchange programme is an optional element for the award of the BA (Hons) International Business Management. The study placement takes place in Semester B of Level Two. During the semester abroad, students share classes with local students. The study placement can allow students to benefit from the opportunity to examine the nature of business in their respective countries and to 'socialize' in another culture.

Students who choose the option to study abroad are responsible for their accommodation, travel and general living expenses.

Tour Operations Management (Core)

This module aims to introduce the structure and operating environment of the commercial tourism sector. This includes business, incentive and leisure travel, distribution, destination management, and connections with the transport and hospitality sectors. The main emphasis is on the application of business techniques/constraints in the management of tour operations.

As such, students have the opportunity to develop an understanding of commercial operations enabling them to examine relationships between different component sectors of the industry, transport, accommodation, and services, in both generating and receiving areas.

Emphasis is also placed on providing the chance to develop an understanding of distribution systems in commercial travel and tourism operations so as to illustrate links between key providers, intermediaries, and consumers. Students are also expected to draw on the regulatory frameworks in which the international travel and tourism business operates and to develop an understanding of provider and consumer environmental awareness.

Tourism Enterprise Project (Option)†

The basis of this module is that students work in groups of four to undertake a ‘live’ project, with a particular critical focus, for a tourism employer as a client. Students are encouraged to think of themselves as graduate trainees, who under the direction of their tutor as project director, undertake research, evaluate and synthesize the information acquired, and present it to their client with recommendations.

Understanding the Visitor Experience (Option)†

This module explores the nature of the consumer experience of presence at an event, or of participation in a holiday, which is, in essence, identical: it is an experiential pleasure. The module offers an introduction to the current understandings of how people ingest and make sense of, these pleasures.

The consumption experience of an event or a holiday is a privileged experience, in comparison with other objects of consumption. The event or holiday is anticipated, for weeks and perhaps years; the consumption experience is photographed and recorded and remembered post-hoc.

For this reason, it is important that students, prior to their final year, are offered an understanding of these special acts of consumption.

Level 3

Consultancy Project (Business) (Option)†

The Consultancy Project module provides the opportunity for students to work as Marketing/PR/Advertising consultants on a ‘live’ company project. The overriding goal is for students to experience real company problems first hand and to work in small groups to attempt to find information and ideas that offer meaningful solutions to the client company.

Students will have the chance to apply knowledge gained from the degree programme in a real-world environment.

Consumer Culture and Tourism (Option)†

This module provides students with the opportunity to examine the role of cultural change in shaping patterns of contemporary tourism. Students can undertake an analysis of contemporary culture, through which the emergence of present-day patterns of tourism can be understood and explained.

Crisis and Disaster Management (Option)†

This module provides students with the opportunity to explore the notion of risk and how this influences consumer behaviour and contemporary management practice. Through the examination of a series of case studies, from organizations to places, it provides students with the chance to develop a critical understanding of risks, crises, and disasters that can affect the events, tourism and sports industries.

Students have the opportunity to develop an understanding of contingency planning and crisis management practice in the 'experience' industries. The use of simulations and engagement with practitioners aims to enhance the students' practical knowledge of the processes and procedures associated with crisis management.

Students who take this optional module can choose to travel to Sri Lanka as part of an optional study visit. The cost of this trip is approximately £900 and students can pay in instalments. Attendance on this trip is not assessed.

Destination Management (Core)

The focus of this module is on concepts, approaches, and structures relating to tourism destination management. It begins by examining those concepts required to appreciate the nature of contemporary tourism development, both public and private. Strong and explicit links are made between these ‘big’ concepts and the practice of policy-making and planning generally in the first instance and then specifically in tourism destinations, especially at the resort and regional levels. The module adopts an international perspective, using examples of tourism destinations from a range of countries in the developed and developing worlds.

Digital Economy and Digital Cultures (Option)†

This module examines the dynamic relationship between technological change and the production and consumption of travel and event experiences. Specifically, it focuses on trends and debates about digital technologies and what Ritzer (2010) labels ‘prosumption’; drawing on a practitioner and academic discourse. The starting point is a discussion of conceptual and theoretical debates associated with key authors, followed by a critical examination of the application of digital technologies in the fields of tourism and events.

Dissertation in Tourism and Sports Business Management (Option)†

This double module occupies a central role in the final year of the tourism and sports business management degrees. It provides the principal vehicle by which students can clearly illustrate their ability to synthesize the different disciplinary approaches and theoretical perspectives they have studied over three years. It aims to provide students with the opportunity to demonstrate their competency as independent, reflective researchers.

Social and Political Perspectives on Tourism (Core)

This module is designed to examine how political and social factors shape tourist attitudes and behaviour. The module provides students with the chance to examine the process by which, from a young age, we become tourists. Students will be encouraged to draw on family stories to construct an understanding of how tourism socialization occurs.

The module also aims to examine how access to tourism is shaped by globalization, the ‘knowledge economy’ and global uncertainty, as well as the myriad social and political relationships that are a part of every person’s lived experience. It is expected that by the end of the module students will have had the opportunity to develop a deeper critical appreciation of how issues such as inequalities in race, class, gender, and access to technology, shape holiday-taking patterns.

†The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.


Special Features

Study Abroad

Students have the chance to spend around four months learning at an overseas university as part of our exchange programme. The study placement takes place in the second term of the second year. Opportunities for study abroad are currently available in Mexico, China, Malaysia, the USA, France, Spain, Germany, Switzerland, Malta, Sweden, and Finland. The Study Abroad scheme requires students to pay for all travel, accommodation and living expenses while abroad.

Optional Study Trips

Students may also be able to take part in optional study visits throughout the course to events such as exhibitions. Students can expect to pay between £20 and £40 for each visit. Students who choose to take the optional third-year module Crisis and Disaster Management can opt to travel to Sri Lanka as part of a study visit. The cost of this trip is approximately £900 and students can pay in instalments. Students will need to cover costs for food on this trip. Attendance is not assessed.


Work Placement Year

Students have the opportunity to take a year-long work placement after the second year. A work placement can allow students to gain valuable experience and apply their learning in practice. Some of our previous students have been offered a job with their placement employer before they graduate. Please note that students who choose to undertake a work placement do not pay tuition fees for that year, but are required to cover their travel, accommodation, and general living costs.

There are also opportunities for relevant work experience and career development as part of the degree course itself, as well as through various other Lincoln Business School and University schemes. For more information about this please visit:

Placement Year

When students are on an optional placement in the UK or overseas or studying abroad, they will be required to cover their own transport and accommodation and meals costs. Placements can range from a few weeks to a full year if students choose to undertake an optional sandwich year in industry.

Students are encouraged to obtain placements in industry independently. Tutors may provide support and advice to students who require it during this process.

Student as Producer

Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.

The Student as Producer initiative was commended by the QAA in our 2012 review and is one of the teachings and learning features that makes the Lincoln experience unique.


The Lincoln International Business School is based in the David Chiddick building. The building provides students with teaching and learning space including lecture theatres, workshop rooms, an IT/language lab and a mooting chamber, along with places to meet and eat with friends and staff. Sage 50 and SPSS software is available within the Business School for students to use.

At Lincoln, we constantly invest in our campus as we aim to provide the best learning environment for our undergraduates. Whatever the area of study, the University strives to ensure students have access to specialist equipment and resources, to develop the skills, which they may need in their future career.


Career Opportunities

Lincoln graduates have been employed in culture and heritage management, local tourism development and by airlines, independent tour operators and in space tourism. Some students have gone on to study further at the postgraduate level.

Careers Service

The University Careers and Employability Team offer qualified advisors who can work with students to provide tailored, individual support and careers advice during their time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing a course, including access to events, vacancy information, and website resources; with access to online vacancies and virtual resources for the following two years.

This service can include one-to-one coaching, CV advice, and interview preparation to help you maximize our graduates' future opportunities.

The service works closely with local, national and international employers, acting as a gateway to the business world.



The University undergraduate tuition fee may increase year on year in line with government policy. This will enable us to continue to provide the best possible educational facilities and student experience.

In 2018/19, fees may increase in line with Government Policy. We will update this information when fees for 2018/19 are finalized.

†Please note that not all courses are available as a part-time option.

Additional Costs

For each course, students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on their subject area. Some courses provide opportunities for students to undertake fieldwork or field trips. Where these are compulsory, the cost of the travel, accommodation, and meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation, and meal costs.

With regards to textbooks, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and will, therefore, be responsible for this cost.

The information contained on this page is correct as of October 24, 2017. For the most up to date course information, please visit

Last updated Jun 2019

About the School

Since being opened by Queen Elizabeth II in 1996, the University of Lincoln has invested more than £300 million in its buildings and facilities.

Since being opened by Queen Elizabeth II in 1996, the University of Lincoln has invested more than £300 million in its buildings and facilities. Read less