Bachelor (BBA) in Marketing

LIM College

Program Description

Bachelor (BBA) in Marketing

LIM College

The Bachelor of Business Administration (BBA) in Marketing prepares students for careers in highly competitive organizations, markets, and fashion-driven industries. Offering a particular focus on the fashion industry, this brand-focused, fast-paced, and internationally-oriented program provides you with the knowledge and skills necessary to achieve success in any industry.

1st Year / 1st Semester

  • ACOM 120 - Public Speaking 3 credits
  • FASH 105 - Fashion Fundamentals 3 credits
  • FYES 100 - First Year Experience 1 credit *
  • MNGT 102 - Retailing 3 credits
  • MFTC 119 - Computer Applications 3 credits

Total Credits: 14

1st Year / 2nd Semester

  • ACOM 102 - Research and Analysis 1 credit
  • ACOM 111 - English Composition 3 credits
  • MFTC 114 - College Algebra 3 credits
  • MRKT 103 - Marketing 3 credits
  • VMER 100 - Introduction to Visual Merchandising 3 credits
  • WORK 120 - Industry Exploration Internship 2 credits

Professional Elective 3 credits

Total Credits: 18

2nd Year / 1st Semester

  • MFTC 209 - Accounting 3 credits
  • MFTC 219 - Spreadsheet Applications 3 credits
  • MNGT 207 - Management 3 credits
  • MRKT 230 - Applied Marketing Research 3 credits
  • WORK 210 - Career Pathing Seminar 1 credit
  • Liberal Arts Elective 3 Credits

Total Credits: 16

2nd Year / 2nd Semester

  • ACOM 130 - Professional Communications 3 credits
  • FASH 233 - Applied Concepts in Fashion Merchandising 3 credits
  • MFTC 204 - Economics 3 credits
  • MRKT 204 - Consumer Behavior 3 credits
  • WORK 220 - Career Pathing Internship 2 credits
  • Liberal Arts Elective 3 credits

Total Credits: 17

3rd Year / 1st Semester

  • ACOM 300 - Junior Writing Topics 3 credits
  • MFTC 315 - Statistics 4 credits
  • MNGT 307 - Business Law 3 credits
  • MRKT 205 - Integrated Marketing Communications 3 credits
  • MRKT 304 - E-Commerce 3 credits

Total Credits: 16

3rd Year / 2nd Semester

  • MFTC 314 - Finance 3 credits
  • MRKT 228 - The Power of the Brand 3 credits
  • MRKT 318 - Global Markets 3 credits

Professional Elective 3 credits

Marketing Elective 3 credits

Liberal Arts Elective 3 credits

Total Credits: 18

4th Year / 1st Semester

  • ACOM 301 - Ethics 3 credits
  • SENR 401A - Senior Co-op Preparation 0 credits
  • Professional Elective 3 credits
  • Marketing Elective 3 credits
  • Marketing Elective 3 credits
  • Professional Electives* 3 credits

Total Credits: 15

4th Year / 2nd Semester

  • MNGT 405 - Leadership and Negotiation 3 credits
  • MRKT 420 - Senior Capstone - Marketing 3 credits
  • MRKT 421 - Senior Capstone Orals - Marketing 1 credit
  • SENR 401B - Senior Co-op 6 credits

Total Credits: 13

Notes:

All courses are required except where choice is indicated.

*First Year Experience is required of all first-time freshmen or students who have transferred in less than 13 credits.

As a Marketing major, you’ll learn that the ability to attract and retain customers is the center of any organization’s success.

Ultimately, marketing is the function in business responsible for understanding the customer’s needs and translating those needs into a solution that the customer feels is of value. This is accomplished through a process of developing a customer understanding, identifying customer desires and developing solutions to those desires. You will then be able to identify the means to deliver the solution to the customer in a timely, efficient and cost-effective manner.

The Marketing major at LIM College takes this basic process further by focusing on one of the most global and dynamic industries in the world -- the fashion industry. The brand-focused, fast-paced, and internationally-oriented program also provides you with the knowledge and skills necessary to achieve in any industry. Through courses in Advertising, Brand Management, Public Relations, Direct Marketing, as well as International Marketing, Consumer Behavior and Cross Cultural Analysis, you’ll be prepared for success in highly competitive organizations, markets, and fashion-driven industries.

As a graduate with a BBA degree in Marketing from LIM College, you can work in fields such as Public Relations, Brand Management, Events Management, Publicity, Sales, Customer Service, Customer Relations and eCommerce.

This school offers programs in:
  • English


Last updated October 23, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
4 years
Full time
Price
Price
94,580 USD
Information
Deadline
Locations
USA - New York, New York
Start date: Sept. 2018
Application deadline Request Info
End date Request Info
Dates
Sept. 2018
USA - New York, New York
Application deadline Request Info
End date Request Info