Ba media and communication management

General

Program Description

Skills for Effective Communication

Interested in a career with a focus on communication in the field of marketing and event management and public relations?

With this program we qualify quickly and practical for a career in the media industry or in companies with intensive communication both internally and externally.

Earn with us communication-oriented expertise: In addition to business content focus of the course presentation, language, public relations, journalism or rhetoric. Media technology and design raise your profile in addition.

Small groups, individual attention and dedicated professors and lecturers with practical knowledge guarantee optimal study conditions.

Benefit of excellent service

Our university introduced in 2008 for the first time the criteria of the Centre for Higher Education Development (CHE). Less than 40 media schools we ranked in the CHE ranking in the "Media / Communication Studies and Journalism" 1st place in the care, 2nd place at the practical relevance and 4th place in the study organization.

Our concept for your success

The course equips you with the skills that require the management of the interfaces of media and communication. With a combination of lectures, seminars and "case studies", we provide you with the necessary knowledge useful, comprehensive and sustainable.

Programme structure and contents cover all areas of competence of the profession from: Fields of work in media companies in the commercial sector or in marketing, events, as well as in product management, PR departments and medium-sized enterprises.

This study you qualify quickly and practical for a career in the field of management in both media companies and in all companies with communication activities, both internally and externally.

The aim of the course is that the students acquire a broad, application-oriented, business management and communication-oriented knowledge that is based on scientific and practical knowledge, methods and procedures.

The course provides the core region a comprehensive business management, communication-oriented expertise, complemented by design, technological and industry-specific knowledge of any kind of corporate communications. To the skills to be able to convey the management of the interfaces of media, communications, business and tax law useful, comprehensive and sustained, is offered a combination of lectures, seminars and "case studies".

The course includes the fifth and 6. FIG. A practical trimester of study over six months to apply the learned knowledge to deepen and clarify which paved the way for the further acquisition of knowledge.

Your advantages:

  • Study design and contents cover all areas of competence of the job description.
  • A combination of lectures, seminars and "case studies" bring knowledge and practice in line.
  • Spacious degree by trimester and a course on international standard system (credit point system).
  • We take our time! Individual support and friendly atmosphere support the learning success.
  • A Koorperation with the SRH remote high school Riedlingen a change in the identical distance learning program at any time, giving you maximum flexibility and adaptation to your personal situation.

Which course contents are covered?

General principles (languages, scientific work / learning and working techniques, Quantitative Methods, Speech / Presentation), Media Studies, Media Design, Media I (General Principles business administration, economics, law), Media II (Management), Media Technology.

Areas of graduates

The program gives access to all the industries in which the combination of business and communication is needed. From SMEs to large corporations, the owner-managed agency to internet startup, from engineering to the world's leading IT companies in the skills of the graduates of the program are required.

The intensive training in business administration, finance, cost estimation and control, and establishing companies enables our graduates well for an independent Tätigkeit- that can be commercial, creatively, communicative or characterized by services.

Research areas

  • Marketing departments - sales departments - Event departments or agencies - public relations departments - Internal power and external communications - advertising agencies and design studios - Publishers - media companies
Last updated Mar 2020

About the School

Zukunftsorientierte Bachelor- und Masterstudiengänge in den Bereichen Wirtschaft und Medien in kleinen Gruppen mit individueller Betreuung in Calw studieren.

Zukunftsorientierte Bachelor- und Masterstudiengänge in den Bereichen Wirtschaft und Medien in kleinen Gruppen mit individueller Betreuung in Calw studieren. Read less