Bachelor of Science Degrees in Public Relations

Compare 3 BSc Degrees in Public Relations

Public Relations

Earning a Bachelor of Science (BSc) is a goal that many college students strive to achieve. This undergraduate degree usually involves a scientific or technical field and provides students with a strong background in math, technology and science relative to their area of study. A BSc generally takes three to five years to complete.

What is a BSc in Public Relations? This program is designed to give students an in-depth understanding of forms of communication that organizations use to connect with the public, such as oral, visual and interactive communication and writing. Students may learn how to consult with businesses on public opinions and how to effectively reach out to a variety of groups including consumers, employees, community groups and investors. In some institutions, a focus may be placed on forms of corporate communication such as digital media techniques, advertising tactics and marketing communications.

Graduates with a BSc in Public Relations have the opportunity to pursue professional careers, as they often gain the necessary skills and expertise to make them experts and competitive in the field.

The cost of earning a BSc differs depending on the school, program and location. Researching your desired institution and contacting its admissions office will assist you in understanding and assessing the costs involved.

In such a competitive industry, graduates with a BSc in Public Relations are highly sought after by employers. Their professional experience and skillset allows them to pursue careers in which they assist organizations and businesses with their communication needs. They may find work as public affairs or public information officers in places like government agencies, non-profit organizations, educational facilities or corporations.  

With the option to earn this degree online, local and international students alike can experience the benefits of flexibility and the ability to complete coursework at their own pace. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.  

 

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BSc in Strategic Communication

Northern Arizona University
Campus Full time 4 years September 2017 USA Flagstaff

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of three emphases to allow deeper skill mastery in advertising, merchandising, and public relations. [+]

BScs in Public Relations. Available Emphasis Areas: Advertising - Emphasis Merchandising - Emphasis Public Relations - Emphasis This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of three emphases to allow deeper skill mastery in advertising, merchandising, and public relations. What Can I Do with a Bachelor of Science in Strategic Communication? Prepare yourself for a career in communication - learn to craft effective advertising, nurture productive relationships between organizations and important publics, and bridge the gap between buyers and sellers in the world of merchandising. Research shows that many communication professionals commonly move between advertising, merchandising, and public relations throughout their careers. The Bachelor of Science in Strategic Communication will engage you in a broad portfolio of courses to give you flexibility and increase your competitive edge in today's job market. The 24-hour core presents a strong foundation that includes advertising, communication, and public relations classes. You will then specialize in one of three areas by choosing an emphasis from advertising, merchandising or public relations of most interest to you. Throughout your coursework you will develop essential skills sought after in the workplace, including critical thinking, design, media (including online engagement), oral communication, and written communication. Career opportunities that might be pursued: Advertising - Account management, Client services, Marketing, Promotion Merchandising - Buying, Retail management Public Relations - Media relations, Communication officer for non-profit, For-profit... [-]

Bachelor in Marketing

University of Ljubljana Faculty of Economics
Campus Full time 3 years October 2017 Slovenia Ljubljana

Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? [+]

Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? Why are some ads more creative and who is behind them? What is a market research and why is it important? And yet – what does a positive image of some people in the eyes of others have to do with marketing? A lot. Study of marketing provides answers to these and other questions. The programmme is designed in a way that the theoretical knowledge acquired during studies integrates with practice (preparation of marketing projects and case studies, visiting guests from business etc.). The Marketing programme provides students with knowledge and skills from the field of marketing along with a spectrum of vital business functions and a basic understanding of the business environment. It is offered within the university degree – Business and Economics Sciences. After completing their studies, students have many career opportunities in marketing research, advertising, brand management, organizing events, public relations etc. Students enrolling in the programme BSc, specialization Marketing have (during their studies) the possibility to participate in a Double-Degree programme and spend a part of their studies at a foreign, partner university.The undergraduate programme also offers an excellent springboard for further education on master level. Students are encouraged to enrich and upgrade their knowledge by enrolling in any of our Master programmes. [-]

Bachelor of Science in Journalism - Strategic Communications

West Virginia University
Campus Full time 4 years September 2017 USA Morgantown Montgomery + 1 more

The Strategic Communications major teaches students how to develop and produce persuasive and educational messages and integrated communications campaigns that employ both public relations and advertising tactics. [+]

BScs in Public Relations. The Strategic Communications major teaches students how to develop and produce persuasive and educational messages and integrated communications campaigns that employ both public relations and advertising tactics. Students in this major select an area of emphasis (AOE) in either Advertising or Public Relations to complement their integrated strategic communications coursework. Students build skills in writing, research, graphic design, event planning, direct marketing, media planning, and campaign development and management. Students plan and produce promotional and educational campaigns and materials for actual clients, which include non-profits, businesses and special projects, gaining real-world experience that can lead to careers in advertising and public relations agencies, corporations, nonprofits, government, education, entertainment, sports, health care and other public-sector fields. The College boasts an active faculty-advised and student-run integrated communications agency, Martin-Hall Agency, and an active, award-winning Public Relations Student Society of America chapter. These organizations offer students professional networking opportunities and application of advertising and public relations knowledge into campaign experience. Members participate in the national American Advertising Federation Competition and national Bateman campaign competition, among others. As a strategic communicator, you can be a … Social Media Strategist Nonprofit Advocate Brand Champion Community Relations Director Digital Marketing Manager Director of Audience Engagement Advertising AOE Students who select the Advertising AOE within the Strategic Communications major obtain a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns. Additional courses in interactive marketing, strategic social media, and account management are available to round out students’... [-]