Bachelor of Science Degrees in Public Relations

Compare 3 Bachelor of Science Programs in Public Relations

Public Relations

Earning a Bachelor of Science (BSc) is a goal that many college students strive to achieve. This undergraduate degree usually involves a scientific or technical field and provides students with a strong background in math, technology and science relative to their area of study. A BSc generally takes three to five years to complete.

What is a BSc in Public Relations? This program is designed to give students an in-depth understanding of forms of communication that organizations use to connect with the public, such as oral, visual and interactive communication and writing. Students may learn how to consult with businesses on public opinions and how to effectively reach out to a variety of groups including consumers, employees, community groups and investors. In some institutions, a focus may be placed on forms of corporate communication such as digital media techniques, advertising tactics and marketing communications.

Graduates with a BSc in Public Relations have the opportunity to pursue professional careers, as they often gain the necessary skills and expertise to make them experts and competitive in the field.

The cost of earning a BSc differs depending on the school, program and location. Researching your desired institution and contacting its admissions office will assist you in understanding and assessing the costs involved.

In such a competitive industry, graduates with a BSc in Public Relations are highly sought after by employers. Their professional experience and skillset allows them to pursue careers in which they assist organizations and businesses with their communication needs. They may find work as public affairs or public information officers in places like government agencies, non-profit organizations, educational facilities or corporations.  

With the option to earn this degree online, local and international students alike can experience the benefits of flexibility and the ability to complete coursework at their own pace. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.  

 

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BSc in Strategic Communication

Northern Arizona University
Campus Full time 4 years September 2017 USA Flagstaff

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of three emphases to allow deeper skill mastery in advertising, merchandising, and public relations. [+]

BScs in Public Relations. Available Emphasis Areas: Advertising - Emphasis Merchandising - Emphasis Public Relations - Emphasis This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of three emphases to allow deeper skill mastery in advertising, merchandising, and public relations. What Can I Do with a Bachelor of Science in Strategic Communication? Prepare yourself for a career in communication - learn to craft effective advertising, nurture productive relationships between organizations and important publics, and bridge the gap between buyers and sellers in the world of merchandising. Research shows that many communication professionals commonly move between advertising, merchandising, and public relations throughout their careers. The Bachelor of Science in Strategic Communication will engage you in a broad portfolio of courses to give you flexibility and increase your competitive edge in today's job market. The 24-hour core presents a strong foundation that includes advertising, communication, and public relations classes. You will then specialize in one of three areas by choosing an emphasis from advertising, merchandising or public relations of most interest to you. Throughout your coursework you will develop essential skills sought after in the workplace, including critical thinking, design, media (including online engagement), oral communication, and written communication. Career opportunities that might be pursued: Advertising - Account management, Client services, Marketing, Promotion Merchandising - Buying, Retail management Public Relations - Media relations, Communication officer for non-profit, For-profit and governmental agencies With further education, one of these paths is possible: Advertising manager Comunications director Public information officer Publisher University professor Attorney University Requirements To receive a bachelor's degree at Northern Arizona University, you must complete at least 120 units of credit that minimally includes a major, the liberal studies requirements, and university requirements as listed below. All of Northern Arizona University's liberal studies, diversity, junior-level writing, and capstone requirements. All requirements for your specific academic plan(s). At least 30 units of upper-division courses, which may include transfer work. At least 30 units of coursework taken through Northern Arizona University, of which at least 18 must be upper-division courses (300-level or above). This requirement is not met by credit-by-exam, retro-credits, transfer coursework, etc. A cumulative grade point average of at least 2.0 on all work attempted at Northern Arizona University. Campus Availability Flagstaff [-]

Bachelor of Science in Journalism - Strategic Communications

West Virginia University
Campus Full time 4 years September 2017 USA Morgantown

The Strategic Communications major teaches students how to develop and produce persuasive and educational messages and integrated communications campaigns that employ both public relations and advertising tactics. [+]

The Strategic Communications major teaches students how to develop and produce persuasive and educational messages and integrated communications campaigns that employ both public relations and advertising tactics. Students in this major select an area of emphasis (AOE) in either Advertising or Public Relations to complement their integrated strategic communications coursework. Students build skills in writing, research, graphic design, event planning, direct marketing, media planning, and campaign development and management. Students plan and produce promotional and educational campaigns and materials for actual clients, which include non-profits, businesses and special projects, gaining real-world experience that can lead to careers in advertising and public relations agencies, corporations, nonprofits, government, education, entertainment, sports, health care and other public-sector fields. The College boasts an active faculty-advised and student-run integrated communications agency, Martin-Hall Agency, and an active, award-winning Public Relations Student Society of America chapter. These organizations offer students professional networking opportunities and application of advertising and public relations knowledge into campaign experience. Members participate in the national American Advertising Federation Competition and national Bateman campaign competition, among others. As a strategic communicator, you can be a … Social Media Strategist Nonprofit Advocate Brand Champion Community Relations Director Digital Marketing Manager Director of Audience Engagement Advertising AOE Students who select the Advertising AOE within the Strategic Communications major obtain a solid foundation in creative copywriting and design, media planning, audience insights and analysis, and campaigns. Additional courses in interactive marketing, strategic social media, and account management are available to round out students’ individual interests. They go on to work at advertising and marketing agencies, in media advertising sales, within corporate communications offices, as media planners, or as consultants and business owners. The advertising curriculum affords a solid foundation for law or other specialized graduate programs. Public Relations AOE Students who select the Public Relations AOE within the Strategic Communications major take courses in strategic writing and social media, media design, audience research and analysis, and campaigns. Other courses that apply to the major include web development, fundraising and foundation management, integrated marketing communications for sports, and blogging and interactive journalism. Students go on to work at communications agencies, in government, health care organizations, nonprofits, corporate communications, and politics. Those students who wish to go on to graduate school have a solid grounding in writing, research, analysis, and communications. Strategic Communications Major Requirements Strategic Communications majors earn a Bachelor of Science in Journalism (BSJ), Strategic Communications degree upon successful completion of the program. To graduate, all College of Media majors must complete a minimum of 128 credit hours. In addition to required College of Media core, students must take Strategic Communications core courses and at least three additional courses specific to Advertising or Public Relations. Students also must take specified courses outside of the College, complete a minor and fulfill the University’s General Education Curriculum (GEC) requirements. Finally, the College’s accreditation guidelines require that students take a minimum of 72 credit hours outside of the College. Typically, students meet this requirement through the GEC, minor and other non-College courses. [-]

BSc in Advertising and Public Relations

Pompeu Fabra University
Campus September 2017 Spain Barcelona

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BScs in Public Relations. [-]