Bachelor of Science Degrees in Marketing

Compare 65 BSc Degrees in Marketing

Marketing

Marketing is a critical component to our economic system, and a Bachelor of Science in Marketing opens a myriad of doors to students to enter this dynamic field. Students who possess a bachelor’s degree in marketing are well-positioned to earn jobs at companies that manufacture or sell products and services, as well as at agencies.

What is a BSc in Marketing? A BSc in Marketing gives graduates a launching pad from which to begin lucrative business careers. Participants in these programs will study product marketing, brand management, customer behavior, market research, Internet marketing trends, marketing analytics, marketing communications and more. Social media marketing, email marketing, e-commerce, digital public relations, online reputation and brand management, online advertising, and web metrics are some areas in which graduates can focus and grow their careers.

After successfully completing a Bachelor of Science in Marketing, students will be ready to seek job positions in one of today’s most vibrant areas of business. The strength of Internet marketing has created a whole new set of specialties, making this a great career choice.

Education costs for a bachelor’s degree in marketing are specific to each school and can therefore vary. Most programs take four years to complete unless students have received prior degrees. In these cases, a bachelor’s degree may be able to be received in two years, but this will also vary depending upon the institution.

Common job titles appropriate for a person with a Bachelor of Science in Marketing include marketing specialist, marketing manager, market research analyst, brand manager, product manager, account coordinator, account executive, account manager, e-commerce specialist, marketing communications manager, copywriter, and more. Some jobs will be with advertising or marketing agencies while others will be with companies seeking to market their own products or services. 

When considering where to take classes to earn a bachelor’s degree in marketing, online institutions offer many great options. This learning methodology maximizes students’ time and can be extremely useful for those persons studying Internet marketing topics. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Bachelor of Science in Business Administration - Marketing

Frankfurt School of Finance & Management
Campus Full time 7 semesters September 2017 Germany Frankfurt am Main

The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. [+]

BScs in Marketing. Target Audience Highly motivated students who wish to pursue a global career in marketing and sales. The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. Graduates will be able to work in marketing and sales functions in a broad variety of companies ranging from small start-ups to large multinational corporations. Requirements Higher Education Entrance Qualification (e.g. Abitur, IB Diploma, etc.) Frankfurt School Admissions Test or one of the following: SAT ACT Plus Writing TestAS Very good knowledge of English, demonstrated by one of the following certificates: TOEFL iBT (minimum score 90) IELTS (Academic format, minimum score 6.5) Cambridge Certificate of Advanced English Cambridge Certificate of Proficiency Pearson Test of English Academic (minimum score: 58) Curriculum Marketing SEMESTER 1 Mathematics Business Information Systems Microeconomics and Decision Making Financial Accounting Finance SEMESTER 2 Statistics and Probability Marketing Markets, Incentives and Ethical Management Principles of Private Law Managerial Accounting SEMESTER 3 Applied Research Methodology Market Research Operations Management Sales Management Language SEMESTER 4 Corporate Design and Behaviour Digital Marketing Consumer Behaviour Brand Management International Marketing SEMESTER 5 Semester abroad SEMESTER 6 & 7 Finance and Banking Bachelor Thesis Managing Organisations Economics Business and Society [-]

Bachelor of Science in Sports Marketing & Media

Full Sail University
Campus or Online Full time Part time 20 - 32 months September 2017 USA Winter Park + 1 more

Behind every loyal fanbase is a team of savvy marketing strategists who understand the complex relationship between athletes and fans, brands and communities. The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. [+]

Sports Marketing & Media Undergraduate Degree This program is designed to help students learn the principles of marketing while using new media strategies to help sports organizations reach fans. Course Highlights: Sports Marketing Social Media and Sports Marketing Sports Events and Entertainment Public Relations in Sports New Media Distribution Channels Sports Sales and Sponsorships Global Sports Marketing Strategies Behind every loyal fanbase is a team of savvy marketing strategists who understand the complex relationship between athletes and fans, brands and communities. The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. You’ll study topics ranging from the study of intellectual property and cultural studies to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a targeted marketing campaign that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations. From the beginning of your degree program, career preparation is integrated into your curriculum. In addition, our Career Development advisors and services will be available for support throughout your sports marketing and media career path – not just while you are a student. Qualified online students can receive up to $20,000 with the Momentum Scholarship. Financial aid available to those who qualify. View scholarship details. View a full listing of each course in the Sports Marketing & Media degree and estimate your potential graduation date. Keirra... [-]

BS in Business Studies / Marketing

Southern New Hampshire University
Campus Full time September 2017 USA Manchester

This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business. [+]

BScs in Marketing. Go for the Top-Notch Business Degree Get a top-notch business education with the opportunity to specialize in Southern New Hampshire University’s business studies program. This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business. The program includes concentrations in a number of disciplines, enabling students to further tailor their studies. Students may choose more than one concentration, giving them even more of an edge in the job market. Marketing Concentration Marketing is a broad field that includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing and servicing products in the domestic and/or international marketplaces. It is the driving force in business. The degree to which companies respond to customer demands largely determines their success. This is the underlying note of all marketing activities. Graduates are prepared to work in various areas of marketing, including retail management, professional sales, purchasing, advertising, research, product/brand management, product distribution and customer relations. Marketing positions exist in a wide variety of corporate settings, including multinational corporations, independently owned local businesses and nonprofit organizations. [-]

Bachelor in Market and Management Anthropology

University of Southern Denmark
Campus Full time 6 semesters September 2017 Denmark Odense

The skills and competences that you acquire in this programme are those that organizations and corporations are looking for amongst highly educated... [+]

Bachelor in Market and Management Anthropology (BSc) The skills and competences that you acquire in this programme are those that organizations and corporations are looking for amongst highly educated professionals and managers, and increasingly will be. You will learn how markets arise and change, along with people´s values and daily needs, in the interweaving of local culture with global flows and structures. Your understanding of culture and economy and your skills in research methodology and project management will make you able to create value for corporations and public organizations, as they enter, operate on and innovate for the global markets of the future.  You will acquire a global mindset, an understanding of people´s cultural values and the needs, challenges and desires of their everyday life, the ability to glean information from both stories and statistical charters, strong skills in communicating analysis to a wide audience, and the ability to operate across diverse cultures on solving problems and seeing opportunities.  The programme uses markets and businesses as primary sites for the scientific study of social and economic life; of the ongoing changes in people´s ways of life and existential concerns. You will graduate as a person experienced in conducting independent research, marked by both academic rigor and business relevance, under different cultural conditions.... [-]

BSc Marketing Extended Degree (4 years)

University of Roehampton - Centres
Campus Full time 4 years September 2017 United Kingdom London Birmingham + 1 more

The extended degree programmes include a foundation year, which provides students with a sound introduction to key elements needed for studying business at degree level. Our extended degree programmes give you a thorough and supportive academic preparation for study. [+]

BScs in Marketing. Course overview The BSc Marketing Extended Degree is designed to give you an excellent grounding for a career in contemporary marketing. The course includes a foundation year to provide you with a sound introduction to the key skills and knowledge for studying at degree-level. You will focus on the ways in which businesses present themselves in the modern, competitive and disruptive consumer environment. Alongside your comprehensive study of all aspects of marketing you will gain an understanding of managing people, business operations and logistics, finance and accounting, corporate strategy and business ethics. Careers and progression You will be equipped to work in a range of roles including digital marketing, customer experience management, PR and communications. Our students have gone on to work for major national and international brands, as well as social enterprises and start-ups. 2017/18 entry requirements: 64 UCAS points, or equivalent, plus GCSE Maths and English at grade D, or equivalent (internal tests are available), and Admissions and/or academic interview [-]

BSBA Marketing

University of Denver
Campus Full time September 2017 USA Denver

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. [+]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business. We will expect you to take responsibility for your learning by attending every class, contributing to your teams and to your class discussions, keeping your word, and reaching your goals. Marketing is an exciting area that addresses many of the changes taking place in business-to-consumer and business-to-business environments. Our field includes digital and other media promotions including working for either clients or ad agencies, planning social and mobile campaigns, and analyzing the results of your work. We prepare you to go into business-to-business sales or to be part of a global... [-]

Business Management, Marketing, Related support services

The University of Illinois at Chicago
Campus Full time Part time 4 years January 2018 USA Chicago + 1 more

Interested in a career directing and motivating others? Our faculty of experienced managers brings you real-world knowledge at a campus in the heart of Chicago, an international business city. [+]

BScs in Marketing. Business Management, Marketing, Related support services The UIC College of Business Administration transforms your potential into career success, with the proven skills to become leaders in today’s global economy. The college focuses on the core disciplines of accounting, finance, information management, marketing and management. Bachelor of Science in Management A career in management is a career in leadership. Interested in a career directing and motivating others? Our faculty of experienced managers brings you real-world knowledge at a campus in the heart of Chicago, an international business city. Management students enjoy special access to executives from across the Chicago business community, as well as practical learning opportunities grounded in critical and analytical approaches to organizational dynamics and human resources. Curriculum The Bachelor of Science in Management from UIC Business will equip you with the necessary skills to successfully lead and manage people and organizations. With a varied curriculum encompassing human resource management, strategic management, leadership, managerial skills and managerial logistics, you’ll gain the skills to excel in and lead teams, negotiate conflict and develop strategy to help a business succeed. Management students can opt for a concentration in human resource management, leadership and managerial skills, strategic management or managerial logistics. Program Outcomes With a degree in management from UIC Business, you’ll learn to: Develop personal leadership skills Manage and motivate people at work Apply management principles to business problems Employ conflict resolution skills within the workplace Recognize how global factors influence decision-making Understand how social responsibility relates to... [-]

Bachelor of Science in Marketing

University Of Professional Studies Accra
Campus Full time September 2017 Ghana Accra

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Bachelor of Science in Marketing The BSc Marketing programme is designed to provide students with uniform knowledge of modern marketing concepts and practices within the broader context of business and management. Highlights of the programme include marketing of goods, services and ideas; customer dynamics, marketing research, integrated marketing communications, digital marketing, brands management and social marketing. Through the case method, students will master analytical skills employed in planning and developing marketing programmes. On completion, graduates will be well positioned for a wide array of marketing related careers in media, sales, distribution, advertising, market research, strategic marketing and brand or product management. Admission Requirements for this Undergraduate Programmes West African Senior School Certificate Examination (WASSCE) Senior Secondary School Certificate Examination (SSSCE) General Business Certificate of Examination (GBCE) American High School Grade 12 with at least Final Grade Point of 3.0. WASSCE and SSSCE/GBCE applicants must have at least credit passes (i.e. grade A1-C6 and grade A-D respectively) in three core subjects including English Language, Mathematics and Integrated Science/Social Studies in addition to any three elective subjects with an aggregate score of 24 or better. [-]

Bachelor of Science in Marketing

Claflin University
Campus Full time 4 years September 2017 USA Orangeburg

This major prepares students to understand the business activities employed in the anticipation, management, and satisfaction of demand through the exchange process. [+]

BScs in Marketing. This major prepares students to understand the business activities employed in the anticipation, management, and satisfaction of demand through the exchange process. Curriculum The curriculum at Claflin University in the School of Business is challenging; however, we believe that you are ready for the challenge. The curriculum requirements for the Marketing program include a mix of general education requirements, business administration coursework and Marketing courses, both required and elective. Student Opportunities and Experience Global Experiences The School of Business provides opportunities for business students to have international study and cultural experiences by allowing students to travel to places like India, London, Puerto Rico and various other destinations while they are in undergraduate or graduate business programs. Research Opportunities During the spring semester of each year students have the opportunity to present research that they have conducted in the area of business or cross-disciplinary research with other students in varying majors. Internships and Corporate Visits Business students have internship and corporate visitation opportunities from their freshman to their senior year at Claflin University. Many of our students have intern at BMW, Wells Fargo, Santee Cooper, the United States Department of Energy and more. Admissions Requirements Claflin University offers incredible preparation for life and career success, whether you're seeking a four-year undergraduate experience or graduate education. [-]

BSc in Marketing with Digital Technologies

Frederick University
Campus Full time Part time 8 semesters September 2017 Cyprus Nicosia Limassol + 2 more

The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers. [+]

The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers. This unique program aims to provide the necessary knowledge and practical experience to meet the contemporary needs. The program has a strong foundation in business and marketing but its delivery is also heavily influenced with the input from other fields, namely, information technology so as to understand and appreciate the current information ecosystem, including the WWW and smart mobile devices, and media communication so as to understand and appreciate how digital content and information can be constructed and used. Objectives of the Program: The specific objectives of the program are as follows: Provide students with the fundamental principles and practices of marketing and digital media. Equip students with specialised knowledge in the areas of marketing communications, digital marketing, digital media, and information technology. Have basic knowledge in computer systems and skills in web design and development. Introduce students to basic knowledge on the production of digital media including text, images, video and audio and the use of this knowledge within the context of digital marketing Introduce students to methodologies, tools and technologies involved in digital marketing. Introduce students to methodologies, tools and technologies involved in the analysis and visualization of online data to... [-]

Bachelor in Marketing

University of Ljubljana Faculty of Economics
Campus Full time 3 years October 2017 Slovenia Ljubljana

Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? [+]

BScs in Marketing. Have you ever wondered why you choose a certain brand and not another? What kind of meaning does product packaging bear and why it is important where it is on a shelf? Why are some ads more creative and who is behind them? What is a market research and why is it important? And yet – what does a positive image of some people in the eyes of others have to do with marketing? A lot. Study of marketing provides answers to these and other questions. The programmme is designed in a way that the theoretical knowledge acquired during studies integrates with practice (preparation of marketing projects and case studies, visiting guests from business etc.). The Marketing programme provides students with knowledge and skills from the field of marketing along with a spectrum of vital business functions and a basic understanding of the business environment. It is offered within the university degree – Business and Economics Sciences. After completing their studies, students have many career opportunities in marketing research, advertising, brand management, organizing events, public relations etc. Students enrolling in the programme BSc, specialization Marketing have (during their studies) the possibility to participate in a Double-Degree programme and spend a part of their studies at a foreign, partner university.The undergraduate programme also offers an excellent springboard for further education on master level. Students are encouraged to enrich and upgrade their knowledge by enrolling in any of our Master programmes. [-]

BS in Marketing

American University of Ras al Khaimah
Campus Full time 4 years September 2017 United Arab Emirates Ras Al Khaimah

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products and services that have value for customers, clients, partners, and society at large. [+]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products and services that have value for customers, clients, partners, and society at large. Career Opportunities Jobs directly related to your degree include: Advertising account executive Advertising account planner Advertising copywriter Market researcher Marketing executive Media buyer Media planner Jobs where your degree would be useful include: Event organizer Public affairs consultant Public relations account executive Public relations officer Sales promotion account executive Admissions Criteria American / Canadian Diploma UAE / GCC / Egyptian Secondary School Certificate UAE / GCC / Egyptian Secondary School Certificate British IGCSE / GCE Leaving School Certificate(A School Leaving Certificate must be provided,showing the last grade (year) completed) Iranian Diploma Indian / Pakistani /Bangladesh Higher Secondary School Certificate International Baccalaureate Diploma Syrian Secondary School Certificate SABIS Diploma WAEC / NECO [-]

Bachelor of Science in Business Administration in Management and Marketing

Arkansas Tech University
Campus Full time 4 years January 2018 USA Russellville

The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole. [+]

BScs in Marketing. The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole. Major Options Management & Marketing Concentration The matrix below is a sample plan for all coursework required for this program. Freshman Fall ... [-]

BSc Marketing

GIMPA Ghana Institute of Management and Public Administration
Campus Full time 4 years September 2017 Ghana Accra Kumasi Takoradi Tema + 3 more

The GIMPA Business School (GBS) offers innovative programmes of study toward the award of a Bachelor of Science (BSc) in various business disciplines. The curriculum is designed within the context of local and international demands on today’s business leaders. [+]

The GIMPA Business School (GBS) offers innovative programmes of study toward the award of a Bachelor of Science (BSc) in various business disciplines. The curriculum is designed within the context of local and international demands on today’s business leaders. Our programmes offer a comprehensive breadth of knowledge and practice that spans eleven areas of specialization. Students will take courses in the liberal arts to provide them with a wider set of thinking tools. In short, GIMPA’s innovative programmes equip students with tools for analytical thinking, good judgment, entrepreneurship and other critical management skills needed by the next generation of leaders for both the private and public sectors. The future is here. If you value innovation and quality, then GIMPA is the university for you. GIMPA – Ghana’s Entrepreneurial University! Programme Type GIMPA Bachelor’ Degree programmes are specially designed for junior and middle management staff of organizations to effectively meet the leadership, management and administration challenges of the global society within the broad framework of the Institute’s mandate. These programmes aim at equipping students with basic tools for analytical thinking, good judgment, entrepreneurship and other critical managerial skills required by the new generation of managers. Curriculum The GBS Undergraduate curriculum consists of four (4) major components: 1. General Education Requirements A business expert should develop an appreciation for deep analytical thinking and understand the environment in which he or she operates. To move our students in this direction, GBS offers a general education component of our undergraduate degrees. Students must take... [-]

Business and Marketing Education

International Accelerator
Campus September 2017 USA Boston

Our B.S. in Business/ Marketing Education will prepare you to teach a broad range of business/marketing courses in grades 6-12. Our graduates are ready to provide students with the vital knowledge and kills required for entry level employment in business, postsecondary education, and personal business transactions. [+]

BScs in Marketing. Business and Marketing Education Do you have a passion for business and the desire to educate others? If so, our program Business/ Marketing Education program will provide you with the tools and skills needed to start or advance your career in Business/Marketing Education. Learn in our hands-on project-based setting. You’ll experience authentic learning environments and achieve industry credentialing, including Microsoft Office Specialist Certification. You’ll also want to be involved in Phi Beta Lambda, which focuses on business-related career competencies and civic and personal responsibility. With a variety of different programs, we’re sure you’ll find the right one for you! Our B.S. in Business/ Marketing Education will prepare you to teach a broad range of business/marketing courses in grades 6-12. Our graduates are ready to provide students with the vital knowledge and kills required for entry level employment in business, postsecondary education, and personal business transactions. If you’re ready to teach, we’re ready to help you meet your goals. [-]