Bachelor of Science Degrees in Marketing

Compare 59 BSc Degrees in Marketing

Marketing

Marketing is a critical component to our economic system, and a Bachelor of Science in Marketing opens a myriad of doors to students to enter this dynamic field. Students who possess a bachelor’s degree in marketing are well-positioned to earn jobs at companies that manufacture or sell products and services, as well as at agencies.

What is a BSc in Marketing? A BSc in Marketing gives graduates a launching pad from which to begin lucrative business careers. Participants in these programs will study product marketing, brand management, customer behavior, market research, Internet marketing trends, marketing analytics, marketing communications and more. Social media marketing, email marketing, e-commerce, digital public relations, online reputation and brand management, online advertising, and web metrics are some areas in which graduates can focus and grow their careers.

After successfully completing a Bachelor of Science in Marketing, students will be ready to seek job positions in one of today’s most vibrant areas of business. The strength of Internet marketing has created a whole new set of specialties, making this a great career choice.

Education costs for a bachelor’s degree in marketing are specific to each school and can therefore vary. Most programs take four years to complete unless students have received prior degrees. In these cases, a bachelor’s degree may be able to be received in two years, but this will also vary depending upon the institution.

Common job titles appropriate for a person with a Bachelor of Science in Marketing include marketing specialist, marketing manager, market research analyst, brand manager, product manager, account coordinator, account executive, account manager, e-commerce specialist, marketing communications manager, copywriter, and more. Some jobs will be with advertising or marketing agencies while others will be with companies seeking to market their own products or services. 

When considering where to take classes to earn a bachelor’s degree in marketing, online institutions offer many great options. This learning methodology maximizes students’ time and can be extremely useful for those persons studying Internet marketing topics. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Bachelor of Science in Sports Marketing & Media

Full Sail University
Campus or Online Full time Part time 20 - 32 months September 2017 USA Winter Park + 1 more

Behind every loyal fanbase is a team of savvy marketing strategists who understand the complex relationship between athletes and fans, brands and communities. The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. [+]

BScs in Marketing. Sports Marketing & Media Undergraduate Degree This program is designed to help students learn the principles of marketing while using new media strategies to help sports organizations reach fans. Course Highlights: Sports Marketing Social Media and Sports Marketing Sports Events and Entertainment Public Relations in Sports New Media Distribution Channels Sports Sales and Sponsorships Global Sports Marketing Strategies Behind every loyal fanbase is a team of savvy marketing strategists who understand the complex relationship between athletes and fans, brands and communities. The Sports Marketing & Media bachelor of science program is designed to provide a fundamental understanding of how marketing and content creation are integrated into the everyday operations of sports businesses. You’ll study topics ranging from the study of intellectual property and cultural studies to practical, real-time opportunities to create, distribute, and market content. Your collaborative, project-based coursework culminates with a targeted marketing campaign that will help you refine skills valuable for all forms of engagement – from revenue generation to event operations. From the beginning of your degree program, career preparation is integrated into your curriculum. In addition, our Career Development advisors and services will be available for support throughout your sports marketing and media career path – not just while you are a student. Qualified online students can receive up to $20,000 with the Momentum Scholarship. Financial aid available to those who qualify. View scholarship details. View a full listing of each course in the Sports Marketing & Media degree and estimate your potential... [-]

BSc Marketing Extended Degree (4 years)

University of Roehampton - Centres
Campus Full time 4 years September 2017 United Kingdom City of London Birmingham + 1 more

The extended degree programmes include a foundation year, which provides students with a sound introduction to key elements needed for studying business at degree level. Our extended degree programmes give you a thorough and supportive academic preparation for study. [+]

Course overview The BSc Marketing Extended Degree is designed to give you an excellent grounding for a career in contemporary marketing. The course includes a foundation year to provide you with a sound introduction to the key skills and knowledge for studying at degree-level. You will focus on the ways in which businesses present themselves in the modern, competitive and disruptive consumer environment. Alongside your comprehensive study of all aspects of marketing you will gain an understanding of managing people, business operations and logistics, finance and accounting, corporate strategy and business ethics. Careers and progression You will be equipped to work in a range of roles including digital marketing, customer experience management, PR and communications. Our students have gone on to work for major national and international brands, as well as social enterprises and start-ups. 2017/18 entry requirements: 64 UCAS points, or equivalent, plus GCSE Maths and English at grade D, or equivalent (internal tests are available), and Admissions and/or academic interview [-]

BSc (Hons) in Business & Marketing

AIMST University
Campus Full time 7 semesters July 2017 Malaysia Kuala Lumpur Kedah + 1 more

This Degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. [+]

BScs in Marketing. BSc (Hons) in Business & Marketing For many years marketing was interpreted as the means to sell what an organization produced. As competition has increased, companies have begun to recognize the importance of satisfying customers’ need. This Degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. Programme Outline YEAR 1 BMBM 31101 - Introduction to Business Economics BMBM 31105 - Principles of Management BMFM 31104 - Elements of Accounting BMBM 31106 - Foundation Of Marketing BMBM 31102 - Essentials of Business Communications BMBM 31115 - Principles of Finance BMBM 31107 - Organizational Behaviour BMBM 31103 - Business Statistics UNIV 31002 - English For Specific Academic Purposes MPW 2133 - Malaysian Studies MPW 2113 - *Bahasa Malaysia A; OR MPW 2123 - Bahasa Malaysia B OR Elective: (Choose TWO only ) UNIV 31011 - i) Sociological Perspectives UNIV 31013 - ii) General Psychology UNIV 31019 - iii) Introduction to History UNIV 31015 - iv) Critical Thinking UNIV 31018 - v) Introduction to Communication YEAR 2 BMBM 32107 - Business Ethics BMBM 32109 - Consumer Behaviour BMBM 32103 - Marketing Planning and Management BMBM 32108 - Business Law BMBM 32113 - Sales Management BMFM 32110 - Operations Management BMBM 32111 - Promotional Strategy BMBM 32112 - Business Research Methods MPW 2153 / MPW 2143 - Moral Studies /Islamic Studies UNIV 31001 - English for Professional Purposes Elective: (Choose ONE only ) UNIV... [-]

BSc in Marketing

Northern Arizona University
Campus Full time 4 years September 2017 USA Flagstaff

We designed this degree for those students who are customer focused. Students will complete coursework related to customer desires, customer satisfaction and customer processes. Students will focus on distribution and research as well as communication and sales. [+]

We designed this degree for those students who are customer focused. Students will complete coursework related to customer desires, customer satisfaction and customer processes. Students will focus on distribution and research as well as communication and sales. What Can I Do with a Bachelor of Science in Business Administration in Marketing? How can we get customers who visit our website to make a purchase? Who would be a great spokesperson for the brand; should it be a successful athlete, well-known celebrity, doctor or a past customer? What information do we need to collect from customers to assess their satisfaction with our goods and services? What does customer purchase data reveal? What changes can we make within the service environment of the airport, bank, fitness center or zoo to improve the customer experience? How can we attract volunteers and donors to support our non-profit? How can we motivate our sales team and develop long-term relationships with our customers? If these are the kinds of problems you’d love to solve, then a marketing degree at NAU may be just right for you! A marketing degree prepares you for a wide variety of positions. Marketing skills can be applied in all for profit and non-profit industries including financial services, healthcare, retailing, professional sports, governments and education. You will learn to: understand various facets of consumer behavior develop customer surveys analyze customer behavior and purchase data create marketing strategies for goods and services; for non-profit and for-profit organizations Classes include experiential and applied projects.... [-]

Bachelor Marketing

California State University Bakersfield
Campus Full time 4 years September 2017 USA Bakersfield

The Management & Marketing Department prepares students for careers in a variety of organizational occupations. [+]

BScs in Marketing. The Management & Marketing Department prepares students for careers in a variety of organizational occupations, including: human resource positions like benefits or compensation specialists; logistics positions in warehousing, supply chain management, or transportation; a variety of management positions, marketing careers in sales, advertising, or product/brand management; or entrepreneurial opportunities in small business. In addition to responsibility for the coursework in these areas, this department is also responsible for the courses in the general business administration area. Required courses for concentration Four (4) courses selected from: MKTG 3010 Consumer Behavior MKTG 3020 Advertising & Public Relations MKTG 3040 Professional Selling MKTG 4050 Sales Management MKTG 4060 Marketing Channels & Logistics MKTG 4100 E- Business Marketing MKTG 4200 Global Marketing MKTG 4300 Services Marketing and one (1) of the following: MKTG 4000Marketing Research & Control or MKTG 4908 Marketing Planning & Problem Solving *Students may take MKTG 400 & 490 Plus two (2) more courses form the selection above. Application All prospective students must apply through CSUMentor, the California State University website designed to help students through each phase of their application process. CSUMentor is also a great way to begin planning for college and to keep track of your academic progress. Many college planning resources are available on CSUMentor. A standard, non-refundable fee of $55.00 applies (fee waivers are available for those who may qualify). Application Process for First-Time Freshmen Check to be sure you meet the Admission Requirements for First-Time Freshmen. Submit an application to CSU Bakersfield... [-]

Marketing

International University Alliance
Campus Full time Part time September 2017 USA Boston

You can lead the field with a degree in business marketing. [+]

Marketing You can lead the field with a degree in business marketing. Our B.S. in Marketing program provides a broad business education with an emphasis on professional training for the development of marketing strategies and the management of marketing operations. Graduates are able to integrate smart, innovative business strategies that add value to the business world. Courses in the program teach you to apply conceptual principles and use marketing managerial techniques. The goal is to help you become an informed and engaged marketing professional. During the course of your studies, you’ll gain experience in tasks like the following: environmental analysis product development branding packaging pricing marketing channel development physical distribution advertising sales promotion customer service [-]

BS in Business Studies / Marketing

Southern New Hampshire University
Campus Full time September 2017 USA Manchester

This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business. [+]

BScs in Marketing. Go for the Top-Notch Business Degree Get a top-notch business education with the opportunity to specialize in Southern New Hampshire University’s business studies program. This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business. The program includes concentrations in a number of disciplines, enabling students to further tailor their studies. Students may choose more than one concentration, giving them even more of an edge in the job market. Marketing Concentration Marketing is a broad field that includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing and servicing products in the domestic and/or international marketplaces. It is the driving force in business. The degree to which companies respond to customer demands largely determines their success. This is the underlying note of all marketing activities. Graduates are prepared to work in various areas of marketing, including retail management, professional sales, purchasing, advertising, research, product/brand management, product distribution and customer relations. Marketing positions exist in a wide variety of corporate settings, including multinational corporations, independently owned local businesses and nonprofit organizations. [-]

Bachelor in Marketing (BSBA)

University of Central Missouri
Campus Full time 4 years September 2017 USA Warrensburg

Marketing is the driving force behind the success of American business and industry. It provides the competitive edge that is so important to growth and prosperity in today's business world. That's why professionals who are... [+]

Bachelor in Marketing (BSBA)

Marketing is the driving force behind the success of American business and industry. It provides the competitive edge that is so important to growth and prosperity in today's business world. That's why professionals who are skilled in identifying needs and promoting products and services to meet those needs are in high demand. The marketing major prepares students for a wide variety of careers in business and industry. These opportunities include advertising, promotion, product and brand management, retail management, distribution, marketing research, sales, and sales management. Marketing professionals are involved from the conception and development of a product or service to the final sale and distribution to the customer.... [-]


Bachelor of Science in Business Administration major in Marketing

American University of Sharjah
Campus Full time September 2017 United Arab Emirates Sharjah

We teach students to understand and meet customers' needs and desires with an organization's products and services. Without successful marketing strategies, even the best products will not thrive in the marketplace. Thus, effective marketing is vital for the success of any organization, institution, business or country. [+]

BScs in Marketing. Our courses introduce students to the dynamic, exciting, media-driven, people-centered world of marketing. We teach students to understand and meet customers' needs and desires with an organization's products and services. Without successful marketing strategies, even the best products will not thrive in the marketplace. Thus, effective marketing is vital for the success of any organization, institution, business or country. Our regionally renowned program offers excellent facilities, highly qualified faculty members and an exciting curriculum that blends both theoretical and practical knowledge to provide our students with the best possible training ground for their future endeavors in the fast-paced world of international commerce. Graduates of our program are sought after by employers all around the Gulf in a number of diverse fields such as in: advertising agencies airlines banks colleges and universities communication companies computer industry government agencies health care companies hospitals insurance companies international companies marketing firms marketing and research firms management consulting firms manufacturing firms media firms non-profit organizations private industries publishing companies retail businesses securities brokers television stations tourism industry With the UAE as a magnet for tourism and retail sales worldwide, our department provides students with the education necessary to thrive in the exciting profession of marketing. [-]

Bachelor of Science in Business Administration

Chicago State University
Campus Full time 4 years August 2017 USA Chicago

The College of Business is accredited by the Accreditation Council For Business Schools and Programs. Students who graduate from the College earn a Bachelor of Science Degree in Business Administration (B.S., Business Administration). [+]

The College of Business is accredited by the Accreditation Council For Business Schools and Programs. Students who graduate from the College earn a Bachelor of Science Degree in Business Administration (B.S., Business Administration). They choose from five areas of concentration that are housed within two departments: Accounting and Finance Accounting - Students are prepared for careers in public, private or not-for-profit accounting. Areas covered include financial, managerial and not-for-profit auditing, taxation and business law. Finance - Students prepare for corporate financial management, capital markets, securities and portfolio management for positions in banks, insurance companies, brokerages and other financial institutions. Management, Marketing And Management Information Systems Management- Students learn about administration and human resource or personnel management, labor relations, and theories of organizations for positions in industry, retail, corporations and government. Marketing - Students learn advertising, consumer behavior, distribution systems and research techniques for positions in sales, telemarketing, buying, supervision and general management Management Information Systems - Students prepare for careers using quantitative information, electronic data processing and operations to make business decisions regarding computer systems. Minors in the College of Business Students from other colleges, or COB students concentrating in other areas, can elect to add a minor in Business. The College of Business offers minors in the following areas: Accounting Business Administration Entrepreneurship Human Resource Management Management Management Information Systems Sales and Sales Management To be admitted into a Business Minor Program, students must submit to the College of Business Office of Academic Advising (BHS 435) a Program Application... [-]

BSc (Hons) Marketing

Kent Business School, University of Kent
Campus Full time Part time 3 - 4 years September 2017 United Kingdom Canterbury + 1 more

The programme provides a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing. [+]

BScs in Marketing. Location: Canterbury The BSc Marketing programme offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing. This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing. The programme equips you with the key skills and knowledge essential for managing a business and specialist Marketing skills and knowledge. It will strongly appeal to students who are considering a future career in Marketing. Accredited by The Chartered Institute of Marketing, Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. Degree Options You have the option of taking the BSc (Hons) Marketing degree with a year in industry on a professional work placement, to enhance your experience and employability. Our degree programme offers you the opportunity to acquire specialised knowledge in marketing as well as further development of the core areas of management. You will also gain a wide-ranging academic education with an emphasis on key skills such as numeracy, oral and written communication, group work and computing. Single honours: BSc (Hons) Marketing (N500) BSc (Hons) Marketing with a Year in Industry (N501)... [-]

Business and Marketing Education

Eastern Kentucky University
Campus Full time 4 years September 2017 USA Richmond

Students have the opportunity for membership in Pi Omega Pi National Business Education Honorary Society, EKU's oldest student organization. [+]

Degree Concentrations B.S. in Business and Marketing Education Who Would be Interested in Business and Marketing Education? Students who: Have good communication skills Are interested in working with young people Have an outgoing personality Possess a desire to serve others Are motivated to help others succeed Why Business and Marketing Education? Business and Marketing Education is accredited by NCATE. Students graduating from this program are certified to teach grades 5-12. Students have the opportunity for membership in Pi Omega Pi National Business Education Honorary Society, EKU's oldest student organization. What Are the Requirements to be Admitted to this Program? Students may select Business and Marketing Education upon applying to the university. Where Are Recent Graduates Employed? Madison County School System Fayette County School System Laurel County School System Are There Scholarship Opportunities? Kermit and Opal Patterson Scholarship [-]

Bachelor of Science in Marketing

Westminster College
Campus Full time September 2017 USA New Wilmington

Sponsored by the School of Business, Marketing majors will take courses from accounting, business, economics, and public relations. Students will explore the managerial approach to developing processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. [+]

BScs in Marketing. Bachelor of Science in Marketing Sponsored by the School of Business, Marketing majors will take courses from accounting, business, economics, and public relations. Students will explore the managerial approach to developing processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Special emphasis will be placed on planning, implementing, and controlling product development, pricing, promotion, and distribution management strategies as carried out by producers, wholesalers and retailers. Students earning a degree in Marketing will undertake course offerings pertaining to marketing management, marketing theory, consumer purchasing behavior, global brand management, and social media marketing. The culmination of general business courses and marketing specific courses will prepare students for a wide variety of career opportunities. THE MARKETING MAJOR IN PHOTOS Requirements for the Major Marketing and Supporting Courses: ACC 201 – Principles of Accounting BA 140 – The American Workplace BA 220 – Statistics BA 221 – Marketing Research Methods BA 230 – Business Law BA 305 – Marketing BA 310 – Organizations and Management BA 325 – Management Information Systems BA 601 – Strategic Management ECO 150 – Principles of Microeconomics MTH 131 or higher – Applied Calculus PR 101 – Principles, Practices and Theory of Public Relations PR 202 – Advertising and Public Relations: Approaches and Methods Three of the following five courses: BA 326 – E-commerce BA 335 – Sports/Event Planning and Management (new course) BA 390 – Buyer Behavior BA 410 – Global Marketing Management BA... [-]

Bachelor of Science in Marketing

Claflin University
Campus Full time 4 years September 2017 USA Orangeburg

This major prepares students to understand the business activities employed in the anticipation, management, and satisfaction of demand through the exchange process. [+]

This major prepares students to understand the business activities employed in the anticipation, management, and satisfaction of demand through the exchange process. Curriculum The curriculum at Claflin University in the School of Business is challenging; however, we believe that you are ready for the challenge. The curriculum requirements for the Marketing program include a mix of general education requirements, business administration coursework and Marketing courses, both required and elective. Student Opportunities and Experience Global Experiences The School of Business provides opportunities for business students to have international study and cultural experiences by allowing students to travel to places like India, London, Puerto Rico and various other destinations while they are in undergraduate or graduate business programs. Research Opportunities During the spring semester of each year students have the opportunity to present research that they have conducted in the area of business or cross-disciplinary research with other students in varying majors. Internships and Corporate Visits Business students have internship and corporate visitation opportunities from their freshman to their senior year at Claflin University. Many of our students have intern at BMW, Wells Fargo, Santee Cooper, the United States Department of Energy and more. Admissions Requirements Claflin University offers incredible preparation for life and career success, whether you're seeking a four-year undergraduate experience or graduate education. [-]

BSBA Marketing

University of Denver
Campus Full time September 2017 USA Denver

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. [+]

BScs in Marketing. While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business. We will expect you to take responsibility for your learning by attending every class, contributing to your teams and to your class discussions, keeping your word, and reaching your goals. Marketing is an exciting area that addresses many of the changes taking place in business-to-consumer and business-to-business environments. Our field includes digital and other media promotions including working for either clients or ad agencies, planning social and mobile campaigns, and analyzing the results of your work. We prepare you to go into business-to-business sales or to be part... [-]