Bachelor of Science Degrees in Marketing

Compare 50 Bachelors of Science in Marketing

Marketing

A Bachelor of Science (BSc) is a postsecondary degree that is offered in a variety of subject areas. Programs are available at universities and colleges all over the world, and they take between three and five years to complete.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Contact Schools Directly - Compare 50 Bachelors of Science in Marketing 2019

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Bachelor (B.S.) in Digital Media - Major in Digital Marketing

Columbia College Hollywood
Online Campus Full time Part time 4 years September 2019 USA Los Angeles + 2 more

In our Bachelor's in Digital Media, Digital Marketing Major, you will learn not only traditional marketing principles, but also the newest technologies and trends driving digital marketing today, including video content creation, website development, mobile user experience design, search engine optimization (SEO), digital advertising, social media engagement, analytics and reporting, and more. [+]

MARKETING HAS MOVED INTO THE 21ST CENTURY—BUT MOST MARKETING PROGRAMS HAVE NOT.

The digital age has profoundly transformed the marketing landscape—yet many degree programs have failed to adapt and keep pace. If you aspire to a career in this exciting and rapidly-evolving profession, you need a progressive digital marketing program that can truly prepare you for today's jobs.

As a reputable leader in digital media with a proven track record of preparing graduates for the real world, Tribeca Flashpoint College has developed a uniquely progressive marketing curriculum to give students a leg-up in the 21st-century digital marketing industry. In our Bachelor's in Digital Media, Digital Marketing Major, you will learn not only traditional marketing principles, but also the newest technologies and trends driving digital marketing today, including video content creation, website development, mobile user experience design, search engine optimization (SEO), digital advertising, social media engagement, analytics and reporting, and more.... [-]


Bachelor of Science in Luxury Brand Marketing & Management

Susquehanna University
Campus Full time 4 years January 2019 USA Selinsgrove

Luxury brands are worth hundreds of billions of dollars and are poised to grow even more. You'll master the unique management and marketing strategies they require at one of the only undergraduate universities in the nation to offer a luxury brand marketing and management degree. [+]

Step into the world of the rich and famous

Sports cars that turn heads, lavish five-star resorts and fashion brands that grace major runways—marketing and managing luxury brands like these takes specialized knowledge and training.

Luxury brands are worth hundreds of billions of dollars and are poised to grow even more. You'll master the unique management and marketing strategies they require at one of the only undergraduate universities in the nation to offer a luxury brand marketing and management degree.

You'll be acutely aware of the consumer behavior and relationship management that's vital to keeping these brands on top in a fiercely competitive market.

Go to the luxury brand capitals of the world like Rome, Paris and Milan through our award-winning GO program.... [-]


Bachelor of Science in Business I Marketing

Peru State College
Campus September 2019 USA Peru

The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructional approaches used in many of the marketing courses, this option is a particularly good preparation for students who eventually intend to pursue a Master of Business Administration (MBA) degree. [+]

About

The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructional approaches used in many of the marketing courses, this option is a particularly good preparation for students who eventually intend to pursue a Master of Business Administration (MBA) degree. Marketing students are also encouraged to develop graphic design and other creative skills by earning an Art Minor.

General Course Requirements BUS 201 | Organizational Communications (3 credit hours)Students study communication foundations, the writing process, and communicating through letters, memoranda, and e-mail messages. The culminating activity permits students to understand the report process and research methods, manage data and use graphics, and organize and prepare reports and proposals for the design and delivery of business presentations.Components:LectureAttributes: Collegiate Skills – Effective Communication CMIS 101 | Information Systems Concepts and Applications (3 credit hours)This course is an introduction to basic computer concepts and Windows-based spreadsheet, database, and presentation graphics software currently used in industry. Development of problem-solving and proficiency using selected commercial software packages is stressed.Components: LectureAttributes: Technology & Its Application ECON 221 | Principles Of Microeconomics (3 credit hours)Consideration is given to the microeconomic concepts of wages, interest, rent and profits, personal distribution of income, consumption, monopolies, agriculture, government taxation and expenditures, international trade and comparative economic structures.Components:LectureAttributes: Methods of Inquiry & Explanatory Schema – Social Science ECON 222 | Principles of Macroeconomics (3 credit hours)This course presents elementary concepts of macroeconomics with an emphasis on equilibrium... [-]

B.S. in Marketing

Siena College
Campus Full time September 2019 USA Loudonville

Siena's marketing degree provides a competitive edge for careers in packaged goods, sports marketing, international marketing, e-commerce (social media marketing), advertising, consulting and sales. Our approach includes hands-on experience with local business and academic research with faculty, which improves our students' salary potential and advancement opportunities. [+]

Siena's marketing degree provides a competitive edge for careers in packaged goods, sports marketing, international marketing, e-commerce (social media marketing), advertising, consulting and sales. Our approach includes hands-on experience with local business and academic research with faculty, which improves our students' salary potential and advancement opportunities.

Siena’s marketing curriculum will provide you with the knowledge and skills to identify marketing opportunities and develop appropriate marketing strategies to profitably pursue those opportunities. At Siena, your courses will expose you to the major concepts, skills, and tools that you’ll need for a career in marketing or for graduate business programs.... [-]


Bachelor in Marketing

Fairleigh Dickinson University - Silberman College of Business
Campus Full time 4 years September 2019 USA Madison Teaneck + 1 more

Our Marketing degree program is designed to prepare you for a career in sales, retail, advertising, product management, direct marketing, and research. Coursework, projects, and internships give you exposure to principles and practices in research, international marketing, consumer behavior, and communications. You may elect to take courses in career-specific areas, such as sports and events marketing, public relations, and digital marketing, to name a few. [+]

Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing, and research. This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career-specific courses. The learning process is enhanced with projects, case studies, and internships.

Requirements for the BS in Marketing Degree

All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below.

Marketing Major Requirements ... [-]

BSc International Management and Marketing

Newcastle University London
Campus Full time 3 - 4 years September 2019 United Kingdom London

With a focus on vocational skills, this degree is ideal for you if you want to pursue a career as a marketing or management professional in an international context. [+]

This programme is a vocationally orientated degree for students wishing to pursue careers as managers and marketing professionals working in an international context.

It combines business management with contemporary marketing theory and practice.

Topics covered include:

global marketing consumer behavior management and organization growth in a globalized economy

You'll gain significant real-world business experience and benefit from our strong links with globally recognized companies, preparing you for a career in management or as an entrepreneur.

You will be based at Newcastle University London, which offers you the chance to study in London for a quality-assured degree from Newcastle University.... [-]


Bachelor in Marketing (BSBA)

University of Central Missouri
Campus Full time 4 years January 2019 USA Warrensburg

Marketing is an exciting and dynamic industry with a wide range of possible career opportunities. Our graduates frequently find positions in digital marketing, advertising, professional selling and sales management, marketing research and analysis, and product and brand management. [+]

Welcome to the Marketing Program!

Thank you for visiting our webpage. We hope the information provided helps demonstrate what makes our program unique.

Marketing is an exciting and dynamic industry with a wide range of possible career opportunities. Our graduates frequently find positions in digital marketing, advertising, professional selling and sales management, marketing research and analysis, and product and brand management. You will find that the Marketing program is designed to equip you with the knowledge and skills necessary to excel in a marketing position. If you are a prospective student, I encourage you to look at the four-year plan and degree program requirements.

... [-]

BSBA Marketing

University of Denver
Campus Full time September 2019 USA Denver

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. [+]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.... [-]


Bachelor in Marketing

Northwest Missouri State University
Campus Full time 4 years August 2019 USA Maryville

A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews. [+]

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. ... [-]


Bachelor of Marketing

An-Najah National University
Campus Full time 4 years August 2019 Palestinian Territories Nablus

Consistent with the mission of An-Najah National University and the Faculty of Economics and Administrative Sciences in coping with the requirements of the new era and contributing to the building of a promising generation of Palestinian people, and given the growing demand for graduates of this Field of Specialty of Business, the Marketing Department was established in the Faculty of Economics and Administrative Sciences in 1999-2000. [+]

Faculty

Faculty of Economics and Social Studies

Program Description

Consistent with the mission of An-Najah National University and the Faculty of Economics and Administrative Sciences in coping with the requirements of the new era and contributing to the building of a promising generation of Palestinian people, and given the growing demand for graduates of this Field of Specialty of Business, the Marketing Department was established in the Faculty of Economics and Administrative Sciences in 1999-2000. The An-Najah Marketing Department became the first Marketing Department on this level amongst the Palestinian Universities. It became a separate Department in the first semester of the academic year 2003-2004. The Marketing Department currently has seven faculty members of Ph.D.'s and Masters who are specialized in marketing. It is considered to be the Third Department in the Faculty in terms of its total number of students.... [-]


BSBA - Marketing

Shippensburg University - John L. Grove College of Business
Campus Full time 4 years USA Shippensburg Harrisburg

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations. [+]

Why Study Marketing?

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations.

Why Study Marketing at SHIP?

The marketing program at Shippensburg University is designed to provide you with the tools necessary to implement marketing strategies and policies. We provide an optimum balance between theory and practice. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.... [-]


Bachelor of Science in Marketing

Messiah College
Campus Full time 4 years September 2019 USA Mechanicsburg

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing. [+]

Marketing at Messiah College

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing.

As a marketing major at Messiah College, you'll develop the ability to use your critical thinking skills and creativity to prepare marketing communication plans and develop advertising campaigns and provide research services for local nonprofit organizations. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities. You'll learn how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles.... [-]


B.Sc. in Marketing and Advertising

Grand Canyon University
Online Campus 8 - 15 weeks September 2019 USA Phoenix Albuquerque Sun City Scottsdale + 3 more

Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets. Graduates from the bachelors in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs; apply critical thinking to create ethical and optimal business solutions; and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies. [+]

Overview Work Toward a Creative Career in Marketing

Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets.

Degree Outcomes Learn Promotional and Marketing Tactics

Graduates from the bachelors in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs; apply critical thinking to create ethical and optimal business solutions; and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies.... [-]


Bachelor of Science in Business Administration - Marketing

Frankfurt School of Finance & Management
Campus Full time 7 semesters August 2019 Germany Frankfurt

Marketing is often said to be the core of a business. Branding, especially online, is becoming increasingly important for companies. Gain hands-on experience and learn how some of the world’s leading companies manage and develop their brands. Discover how to develop a brand strategy and how to conduct market research by building on your creative, communicative and analytical skills. Our marketing specialisation will open doors to various career paths and opportunities in diverse industries. [+]

Core Curriculum

During the first three semester of your BSc you will take core modules which will give you a great foundation for your business degree and introduce you to a variety of topics. You will have the choice to take the core modules either completely in English or German through our "English core track" or "German core track".

Specialisation

During your second semester you will then decide what subject you would like to specialise in. You will have the choice between seven specialisations: Auditing and Consulting, Banking and Finance, Digital Business, General Management, International Management, Management, Philosophy & Economics, Marketing. Your specialisation modules will start in the 3rd Semester and go through the whole 4th semester. All specialisation modules are taught exclusively in English.... [-]


Marketing – Professional Sales

International Accelerator
Campus Full time Part time September 2019 USA Boston

Establish a solid foundation for your career by focusing on the drivers of marketing, including the trends that cause existing and new markets to develop. You will have the chance to enroll in innovative courses such as “Marketing on the Internet” and “Sports Marketing.” Additionally, the department participates in the International Business Seminars program, allowing students to travel to Europe and learn best business practices from several firms and companies. [+]

Marketing – Professional Sales

You love the thrill of the sale or dream of launching the next big product promotion.

About Marketing

Establish a solid foundation for your career by focusing on the drivers of marketing, including the trends that cause existing and new markets to develop. You will have the chance to enroll in innovative courses such as “Marketing on the Internet” and “Sports Marketing.” Additionally, the department participates in the International Business Seminars program, allowing students to travel to Europe and learn best business practices from several firms and companies.

Concentration Available:

Professional Sales

Through coursework, learn about sales fundamentals and management, then engage in either a professional sales practicum or a professional sales internship, which are designed for you to gain experience while working in sales positions guided by a sales professional practitioner and overseen by a faculty mentor.... [-]