Siena's marketing degree provides a competitive edge for careers in packaged goods, sports marketing, international marketing, e-commerce (social media marketing), advertising, consulting and sales. Our approach includes hands-on experience with local business and academic research with faculty, which improves our students' salary potential and advancement opportunities.

Siena’s marketing curriculum will provide you with the knowledge and skills to identify marketing opportunities and develop appropriate marketing strategies to profitably pursue those opportunities. At Siena, your courses will expose you to the major concepts, skills, and tools that you’ll need for a career in marketing or for graduate business programs.... [-]

Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing, and research. This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career-specific courses. The learning process is enhanced with projects, case studies, and internships.

Requirements for the BS in Marketing Degree

All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below.

Marketing Major Requirements ... [-]

Step into the world of the rich and famous

Sports cars that turn heads, lavish five-star resorts and fashion brands that grace major runways—marketing and managing luxury brands like these takes specialized knowledge and training.

Luxury brands are worth hundreds of billions of dollars and are poised to grow even more. You'll master the unique management and marketing strategies they require at one of the only undergraduate universities in the nation to offer a luxury brand marketing and management degree.

You'll be acutely aware of the consumer behavior and relationship management that's vital to keeping these brands on top in a fiercely competitive market.

Go to the luxury brand capitals of the world like Rome, Paris and Milan through our award-winning GO program.... [-]

About

The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructional approaches used in many of the marketing courses, this option is a particularly good preparation for students who eventually intend to pursue a Master of Business Administration (MBA) degree. Marketing students are also encouraged to develop graphic design and other creative skills by earning an Art Minor.

General Course Requirements BUS 201 | Organizational Communications (3 credit hours)Students study communication foundations, the writing process, and communicating through letters, memoranda, and e-mail messages. The culminating activity permits students to understand the report process and research methods, manage data and use graphics, and organize and prepare reports and proposals for the design and delivery of business presentations.Components:LectureAttributes: Collegiate Skills – Effective Communication CMIS 101 | Information Systems Concepts and Applications (3 credit hours)This course is an introduction to basic computer concepts and Windows-based spreadsheet, database, and presentation graphics software currently used in industry. Development of problem-solving and proficiency using selected commercial software packages is stressed.Components: LectureAttributes: Technology & Its Application ECON 221 | Principles Of Microeconomics (3 credit hours)Consideration is given to the microeconomic concepts of wages, interest, rent and profits, personal distribution of income, consumption, monopolies, agriculture, government taxation and expenditures, international trade and comparative economic structures.Components:LectureAttributes: Methods of Inquiry & Explanatory Schema – Social Science ECON 222 | Principles of Macroeconomics (3 credit hours)This course presents elementary concepts of macroeconomics with an emphasis on equilibrium... [-]

This programme is a vocationally orientated degree for students wishing to pursue careers as managers and marketing professionals working in an international context.

It combines business management with contemporary marketing theory and practice.

Topics covered include:

global marketing consumer behavior management and organization growth in a globalized economy

You'll gain significant real-world business experience and benefit from our strong links with globally recognized companies, preparing you for a career in management or as an entrepreneur.

You will be based at Newcastle University London, which offers you the chance to study in London for a quality-assured degree from Newcastle University.... [-]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.... [-]

Faculty

Faculty of Economics and Social Studies

Program Description

Consistent with the mission of An-Najah National University and the Faculty of Economics and Administrative Sciences in coping with the requirements of the new era and contributing to the building of a promising generation of Palestinian people, and given the growing demand for graduates of this Field of Specialty of Business, the Marketing Department was established in the Faculty of Economics and Administrative Sciences in 1999-2000. The An-Najah Marketing Department became the first Marketing Department on this level amongst the Palestinian Universities. It became a separate Department in the first semester of the academic year 2003-2004. The Marketing Department currently has seven faculty members of Ph.D.'s and Masters who are specialized in marketing. It is considered to be the Third Department in the Faculty in terms of its total number of students.... [-]

This course is for you if you’re interested in marketing roles such as communications, sales, advertising and consultancy.

Course Summary Typical offer: 60 UCAS points and an interview. 
We also welcome applications from students with relevant work experience - please contact our Admissions Team for further information Start dates: February 2019, May 2019, September 2019, and November 2019 Duration: Full-time over two years Tuition fees: £6,000 per-year full-time Validated by The Open University DESIGNED FOR YOUR SUCCESS 


Our BSc (Hons) Business (Marketing) teaches you to study marketing in-depth, underpinned by an understanding of Marketing Research, Integrated Marketing Communications, Branding and Brand Management, Customer Behaviour, Digital Marketing and Marketing Plans.... [-]

Welcome to the Marketing Program!

Thank you for visiting our webpage. We hope the information provided helps demonstrate what makes our program unique.

Marketing is an exciting and dynamic industry with a wide range of possible career opportunities. Our graduates frequently find positions in digital marketing, advertising, professional selling and sales management, marketing research and analysis, and product and brand management. You will find that the Marketing program is designed to equip you with the knowledge and skills necessary to excel in a marketing position. If you are a prospective student, I encourage you to look at the four-year plan and degree program requirements.

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Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. ... [-]

Business and Marketing Education

Do you have a passion for business and the desire to educate others? If so, our program Business/ Marketing Education program will provide you with the tools and skills needed to start or advance your career in Business/Marketing Education. Learn in our hands-on project-based setting. You’ll experience authentic learning environments and achieve industry credentialing, including Microsoft Office Specialist Certification.

You’ll also want to be involved in Phi Beta Lambda, which focuses on business-related career competencies and civic and personal responsibility.

With a variety of different programs, we’re sure you’ll find the right one for you!... [-]

Why Study Marketing?

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations.

Why Study Marketing at SHIP?

The marketing program at Shippensburg University is designed to provide you with the tools necessary to implement marketing strategies and policies. We provide an optimum balance between theory and practice. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.... [-]

Marketing at Messiah College

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing.

As a marketing major at Messiah College, you'll develop the ability to use your critical thinking skills and creativity to prepare marketing communication plans and develop advertising campaigns and provide research services for local nonprofit organizations. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities. You'll learn how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles.... [-]

Overview Work Toward a Creative Career in Marketing

Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets.

Degree Outcomes Learn Promotional and Marketing Tactics

Graduates from the bachelors in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs; apply critical thinking to create ethical and optimal business solutions; and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies.... [-]

Students of Bachelor in Management acquire the skills needed to be effective managers. They learn how to understand the reality of economy and society, as they grow awareness of how different areas of organizations work, both service and production companies. The program also develops practical management competence, including the ability to work in teams. The applied approach in the curriculum focuses on problem-solving and critical thinking, using analysis and logic. Alumni of Digital Economy Management are reflective thinkers, able to understand and foresee changes in the rapidly transforming world of technology.

Students are able to enhance their career potential by carrying out a placement in an organization chosen from a vast portfolio of partner companies, which many of them are the top worldwide corporations. Students also benefit from the wide selection of extracurricular courses and lectures given by business professionals.... [-]