Bachelor of Science Degrees in Marketing

Compare 42 Bachelors of Science in Marketing

Marketing

A Bachelor of Science (BSc) is a postsecondary degree that is offered in a variety of subject areas. Programs are available at universities and colleges all over the world, and they take between three and five years to complete.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Contact Schools Directly - Compare 42 Bachelors of Science in Marketing 2018

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BSc In Marketing

Grand Canyon University
Campus or Online Full time Part time September 2018 USA Phoenix Albuquerque Sun City South Phoenix Scottsdale + 4 more

Grand Canyon University's (G.C.U.) Bachelor of Science in Marketing, offered through G.C.U.’s Colangelo College of Business, explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising.

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Offered By: Colangelo College of Business

Overview

Take the Steps Toward a Career in MarketingGrand Canyon University's (G.C.U.) Bachelor of Science in Marketing, offered through G.C.U.’s Colangelo College of Business, explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising. In addition, you study buyer and consumer behavior using a behavioral science approach that examines distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers.

Degree Outcomes

Prepare for Success with Marketing CurriculumG.C.U.'s bachelor's in marketing degree includes an introduction to business research processes and the research documents used as tools to aid in managerial decision-making. Focus on topics such as designing research projects, collecting primary and secondary data, conducting ethical research, applying statistical tools and measurement techniques, developing a marketing plan and reporting the research in both written and oral presentation formats.... [-]


BSc in International Marketing

International Business School the Hague
Campus 3 years September 2018 Netherlands The Hague

The overall goal is to create an understanding of the relevant factors in working with an organization that addresses more markets than the local market. [+]

The overall goal is to create an understanding of the relevant factors in working with an organization that addresses more markets than the local market. Other ends the focus for this discipline was on multinational companies “exporting” their product to different markets. Two developments had an impact on the organization and the international instead of the multinational character; the accessibility of the internet/social media for most of the world and the global character and interdependencies of our economies. The marketing techniques have not changed, only the way there are adapted on the continuum from “all business is local” to the extreme other end of the spectrum: world citizens in a global world that are smaller and smaller, travelling and buying on the go or from webshops on the other end of the world.... [-]


Bachelor of Science in Business Administration - Marketing

Frankfurt School of Finance & Management
Campus Full time 7 semesters September 2018 Germany Frankfurt am Main

The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. [+]

Target Audience

Highly motivated students who wish to pursue a global career in marketing and sales. The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. Graduates will be able to work in marketing and sales functions in a broad variety of companies ranging from small start-ups to large multinational corporations.

Requirements

Higher Education Entrance Qualification (e.g. Abitur, IB Diploma, etc.)

Frankfurt School Admissions Test or one of the following:

SAT ACT Plus Writing TestAS

Very good knowledge of English, demonstrated by one of the following certificates:... [-]


BSc in Marketing

Northern Arizona University
Campus Full time 4 years September 2018 USA Flagstaff

We designed this degree for those students who are customer focused. Students will complete coursework related to customer desires, customer satisfaction and customer processes. Students will focus on distribution and research as well as communication and sales. [+]

We designed this degree for those students who are customer focused. Students will complete coursework related to customer desires, customer satisfaction and customer processes. Students will focus on distribution and research as well as communication and sales.

What Can I Do with a Bachelor of Science in Business Administration in Marketing?

How can we get customers who visit our website to make a purchase? Who would be a great spokesperson for the brand; should it be a successful athlete, well-known celebrity, doctor or a past customer? What information do we need to collect from customers to assess their satisfaction with our goods and services? What does customer purchase data reveal? What changes can we make within the service environment of the airport, bank, fitness center or zoo to improve the customer experience? How can we attract volunteers and donors to support our non-profit? How can we motivate our sales team and develop long-term relationships with our customers? If these are the kinds of problems you’d love to solve, then a marketing degree at NAU may be just right for you!... [-]


Bachelor in Marketing

Northwest Missouri State University
Campus Full time 4 years August 2018 USA Maryville

A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews. [+]

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. ... [-]


Bachelor of Science in Marketing

Claflin University
Campus Full time 4 years September 2018 USA Orangeburg

This major prepares students to understand the business activities employed in the anticipation, management, and satisfaction of demand through the exchange process. [+]

This major prepares students to understand the business activities employed in the anticipation, management, and satisfaction of demand through the exchange process.

Curriculum

The curriculum at Claflin University in the School of Business is challenging; however, we believe that you are ready for the challenge. The curriculum requirements for the Marketing program include a mix of general education requirements, business administration coursework and Marketing courses, both required and elective.

Student Opportunities and Experience

Global Experiences

The School of Business provides opportunities for business students to have international study and cultural experiences by allowing students to travel to places like India, London, Puerto Rico and various other destinations while they are in undergraduate or graduate business programs.... [-]


BSBA Marketing

University of Denver
Campus Full time September 2018 USA Denver

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. [+]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.... [-]


Bachelor in Marketing (BSBA)

University of Central Missouri
Campus Full time 4 years September 2018 USA Warrensburg

Marketing is the driving force behind the success of American business and industry. It provides the competitive edge that is so important to growth and prosperity in today's business world. [+]

Bachelor in Marketing (BSBA)

Marketing is the driving force behind the success of American business and industry. It provides the competitive edge that is so important to growth and prosperity in today's business world. That's why professionals who are skilled in identifying needs and promoting products and services to meet those needs are in high demand. The marketing major prepares students for a wide variety of careers in business and industry. These opportunities include advertising, promotion, product and brand management, retail management, distribution, marketing research, sales, and sales management. Marketing professionals are involved from the conception and development of a product or service to the final sale and distribution to the customer.... [-]


BSc in Marketing

Northeastern Illinois University
Campus Full time 4 years September 2018 USA Chicago Grayslake + 1 more

The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet. [+]

The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet.

Program Benefits

The curriculum for the Marketing major is designed to provide students with a foundation of marketing theory and practice in all types of business and organization. Modern developments in technology (e.g., social media, digital media, and internet) are emphasized in the Marketing curriculum.

Successful completion of the Marketing major will enable you to approach a marketing situation from a problem-solving perspective: abstract key issues to be addressed in the situation, identify relevant marketing knowledge and options suitable for the situation, critically analyze these options and make a clear written and oral recommendation.... [-]


BS in Marketing

American University of Ras al Khaimah
Campus Full time 4 years September 2018 United Arab Emirates Ras Al Khaimah

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products and services that have value for customers, clients, partners, and society at large. [+]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products and services that have value for customers, clients, partners, and society at large.

Career Opportunities

Jobs directly related to your degree include:

Advertising account executive Advertising account planner Advertising copywriter Market researcher Marketing executive Media buyer Media planner

Jobs where your degree would be useful include:

Event organizer Public affairs consultant Public relations account executive Public relations officer Sales promotion account executive

Admissions Criteria American / Canadian Diploma UAE / GCC / Egyptian Secondary School Certificate UAE / GCC / Egyptian Secondary School Certificate British IGCSE / GCE Leaving School Certificate(A School Leaving Certificate must be provided,showing the last grade (year) completed) Iranian Diploma Indian / Pakistani /Bangladesh Higher Secondary School Certificate International Baccalaureate Diploma Syrian Secondary School Certificate SABIS Diploma WAEC / NECO [-]

Bachelor of Science in Marketing

Messiah College
Campus Full time 4 years September 2018 USA Mechanicsburg

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing. [+]

Marketing at Messiah College

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing.

As a marketing major at Messiah College, you'll develop the ability to use your critical thinking skills and creativity to prepare marketing communication plans and develop advertising campaigns and provide research services for local nonprofit organizations. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities. You'll learn how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles.... [-]


BSc (Hons) Marketing

Kent Business School, University of Kent
Campus Full time Part time 3 - 4 years September 2018 United Kingdom Canterbury + 1 more

The programme provides a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing. [+]

Location: Canterbury

The BSc Marketing programme offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing.

This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing.

The programme equips you with the key skills and knowledge essential for managing a business and specialist Marketing skills and knowledge. It will strongly appeal to students who are considering a future career in Marketing.

Accredited by The Chartered Institute of Marketing, Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.... [-]


BSc Marketing

GIMPA Ghana Institute of Management and Public Administration
Campus Full time 4 years September 2018 Ghana Accra Kumasi Takoradi Tema + 3 more

The GIMPA Business School (GBS) offers innovative programmes of study toward the award of a Bachelor of Science (BSc) in various business disciplines. The curriculum is designed within the context of local and international demands on today’s business leaders. [+]

The GIMPA Business School (GBS) offers innovative programmes of study toward the award of a Bachelor of Science (BSc) in various business disciplines. The curriculum is designed within the context of local and international demands on today’s business leaders. Our programmes offer a comprehensive breadth of knowledge and practice that spans eleven areas of specialization. Students will take courses in the liberal arts to provide them with a wider set of thinking tools. In short, GIMPA’s innovative programmes equip students with tools for analytical thinking, good judgment, entrepreneurship and other critical management skills needed by the next generation of leaders for both the private and public sectors. The future is here.... [-]


Bachelor Marketing

California State University Bakersfield
Campus Full time 4 years September 2018 USA Bakersfield

The Management & Marketing Department prepares students for careers in a variety of organizational occupations. [+]

The Management & Marketing Department prepares students for careers in a variety of organizational occupations, including: human resource positions like benefits or compensation specialists; logistics positions in warehousing, supply chain management, or transportation; a variety of management positions, marketing careers in sales, advertising, or product/brand management; or entrepreneurial opportunities in small business. In addition to responsibility for the coursework in these areas, this department is also responsible for the courses in the general business administration area.

Required courses for concentration

Four (4) courses selected from:

MKTG 3010 Consumer Behavior MKTG 3020 Advertising & Public Relations MKTG 3040 Professional Selling MKTG 4050 Sales Management MKTG 4060 Marketing Channels & Logistics MKTG 4100 E- Business Marketing MKTG 4200 Global Marketing MKTG 4300 Services Marketing ... [-]

BS in Business Studies / Marketing

Southern New Hampshire University
Campus Full time September 2018 USA Manchester

This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business. [+]

Go for the Top-Notch Business Degree

Get a top-notch business education with the opportunity to specialize in Southern New Hampshire University’s business studies program.

This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business.

The program includes concentrations in a number of disciplines, enabling students to further tailor their studies. Students may choose more than one concentration, giving them even more of an edge in the job market.

Marketing Concentration

Marketing is a broad field that includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing and servicing products in the domestic and/or international marketplaces. It is the driving force in business. The degree to which companies respond to customer demands largely determines their success. This is the underlying note of all marketing activities.... [-]