This programme is a vocationally orientated degree for students wishing to pursue careers as managers and marketing professionals working in an international context.

It combines business management with contemporary marketing theory and practice.

Topics covered include:

You'll gain significant real-world business experience and benefit from our strong links with globally recognized companies, preparing you for a career in management or as an entrepreneur.

You will be based at Newcastle University London, which offers you the chance to study in London for a quality-assured degree from Newcastle University.... [-]

The digital age has profoundly transformed the marketing landscape—yet many degree programs have failed to adapt and keep pace. If you aspire to a career in this exciting and rapidly-evolving profession, you need a progressive digital marketing program that can truly prepare you for today's jobs.

As a reputable leader in digital media with a proven track record of preparing graduates for the real world, Tribeca Flashpoint College has developed a uniquely progressive marketing curriculum to give students a leg-up in the 21st-century digital marketing industry. In our Bachelor's in Digital Media, Digital Marketing Major, you will learn not only traditional marketing principles, but also the newest technologies and trends driving digital marketing today, including video content creation, website development, mobile user experience design, search engine optimization (SEO), digital advertising, social media engagement, analytics and reporting, and more.... [-]

Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing, and research. This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career-specific courses. The learning process is enhanced with projects, case studies, and internships.

All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below.

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.... [-]

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing.

As a marketing major at Messiah College, you'll develop the ability to use your critical thinking skills and creativity to prepare marketing communication plans and develop advertising campaigns and provide research services for local nonprofit organizations. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities. You'll learn how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles.... [-]

Faculty

Faculty of Economics and Social Studies

Program Description

Consistent with the mission of An-Najah National University and the Faculty of Economics and Administrative Sciences in coping with the requirements of the new era and contributing to the building of a promising generation of Palestinian people, and given the growing demand for graduates of this Field of Specialty of Business, the Marketing Department was established in the Faculty of Economics and Administrative Sciences in 1999-2000. The An-Najah Marketing Department became the first Marketing Department on this level amongst the Palestinian Universities. It became a separate Department in the first semester of the academic year 2003-2004. The Marketing Department currently has seven faculty members of Ph.D.'s and Masters who are specialized in marketing. It is considered to be the Third Department in the Faculty in terms of its total number of students.... [-]

During the first three semester of your BSc you will take core modules which will give you a great foundation for your business degree and introduce you to a variety of topics. You will have the choice to take the core modules either completely in English or German through our "English core track" or "German core track".

During your second semester you will then decide what subject you would like to specialise in. You will have the choice between seven specialisations: Auditing and Consulting, Banking and Finance, Digital Business, General Management, International Management, Management, Philosophy & Economics, Marketing. Your specialisation modules will start in the 3rd Semester and go through the whole 4th semester. All specialisation modules are taught exclusively in English.... [-]

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. ... [-]

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations.

The marketing program at Shippensburg University is designed to provide you with the tools necessary to implement marketing strategies and policies. We provide an optimum balance between theory and practice. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.... [-]

The mission of the marketing degree program is derived mainly from the philosophy and vision of AU. Hence, the program’s mission is in line with the mission and objectives of the College of Business Administration.

The focus of this mission is to impart high-quality education that will develop the skills and knowledge of students in areas that will enable them to perform efficiently and effectively in their careers. Accordingly, both the structure of the course and the curricula are designed to achieve these ends.

1. To develop knowledge and understanding of general business foundation concepts.

2. Enable students to apply quantitative, qualitative analysis and decision making techniques.... [-]

Marketing provides the competitive edge that is important to growth and prosperity in today's business world. For this reason, Marketing graduates are in high demand for a variety of careers in business and industry.

You'll study advertising, promotion, product and brand management, retail management, distribution, marketing research, sales and sales management.... [-]

Do you have a passion for business and the desire to educate others? If so, our program Business/ Marketing Education program will provide you with the tools and skills needed to start or advance your career in Business/Marketing Education. Learn in our hands-on project-based setting. You’ll experience authentic learning environments and achieve industry credentialing, including Microsoft Office Specialist Certification.

You’ll also want to be involved in Phi Beta Lambda, which focuses on business-related career competencies and civic and personal responsibility.

With a variety of different programs, we’re sure you’ll find the right one for you!... [-]

Students of Bachelor in Management acquire the skills needed to be effective managers. They learn how to understand the reality of economy and society, as they grow awareness of how different areas of organizations work, both service and production companies. The program also develops practical management competence, including the ability to work in teams. The applied approach in the curriculum focuses on problem-solving and critical thinking, using analysis and logic. Alumni of Digital Economy Management are reflective thinkers, able to understand and foresee changes in the rapidly transforming world of technology.

Students are able to enhance their career potential by carrying out a placement in an organization chosen from a vast portfolio of partner companies, which many of them are the top worldwide corporations. Students also benefit from the wide selection of extracurricular courses and lectures given by business professionals.... [-]

Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets.

Graduates from the bachelors in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs; apply critical thinking to create ethical and optimal business solutions; and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies.... [-]

The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication, as well as development and ubiquity of digital media, generate new challenges as well as opportunities that need to be addressed by contemporary marketers.

This unique program aims to provide the necessary knowledge and practical experience to meet the contemporary needs. The program has a strong foundation in business and marketing but its delivery is also heavily influenced with the input from other fields, namely, information technology so as to understand and appreciate the current information ecosystem, including the WWW and smart mobile devices, and media communication so as to understand and appreciate how digital content and information can be constructed and used.... [-]