Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.
The USA remains the world’s most popular destination for international students. Universities in the US dominate the world rankings and the country also offers a wide variety of exciting study locations. State university systems are partially subsidized by state governments, and may have many campuses spread around the state, with hundreds of thousands of students.
The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructi
The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructional approaches used in many of the marketing courses, this option is a particularly good preparation for students who eventually intend to pursue a Master of Business Administration (MBA) degree. Marketing students are also encouraged to develop graphic design and other creative skills by earning an Art Minor.
General Course Requirements
BUS 201 | Organizational Communications (3 credit hours)Students study communication foundations, the writing process, and communicating through letters, memoranda, and e-mail ...
Perhaps you are drawn to the fast-paced world of advertising. Maybe you are fascinated by how consumer behavior drives new product development. Or you are inspired by how
Meet consumer needs in today’s global and digital marketplace.
Perhaps you are drawn to the fast-paced world of advertising. Maybe you are fascinated by how consumer behavior drives new product development. Or you are inspired by how market researchd impacts profitability. With a degree in business administration – marketing from Edinboro University, you can be in the thick of it all.
Marketing is essential to businesses all over the world. With a business degree in marketing, you can help businesses effectively create, communicate and deliver messages about goods and services. You can also help them maximize profits through sound, yet ethical decision making.
At Edinboro, you will learn in small classes taught by faculty with professional experience. Following a curriculum that emphasizes the foundations of business, the faculty in marketing will help you to bridge the gap between academics and industry. The program will round out your education with core courses that build ethical judgment and critical thinking skills and you’ll be ready to compete in today’s business world. You may also pursue an MBA to further boost your career potential....
Fairleigh Dickinson University - Silberman College of Business
Our Marketing degree program is designed to prepare you for a career in sales, retail, advertising, product management, direct marketing, and research. Coursework, projec
Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing, and research.
This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career-specific courses. The learning process is enhanced with projects, case studies, and internships.
Requirements for the BS in Marketing Degree
All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below....
The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as
The marketing degree encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors, and consumers, to name a few.
The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management, and communications. The program teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy....
Shippensburg University - John L. Grove College of Business
Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shi
Why Study Marketing?
Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations.
Why Study Marketing at SHIP?
The marketing program at Shippensburg University is designed to provide you with the tools necessary to implement marketing strategies and policies. We provide an optimum balance between theory and practice. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals....
A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that ca
Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.
For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (firstname.lastname@example.org or 660.562.1758) for more information. ...
Luxury brands are worth hundreds of billions of dollars and are poised to grow even more. You'll master the unique management and marketing strategies they require at one
Step into the world of the rich and famous
Sports cars that turn heads, lavish five-star resorts and fashion brands that grace major runways—marketing and managing luxury brands like these takes specialized knowledge and training.
Luxury brands are worth hundreds of billions of dollars and are poised to grow even more. You'll master the unique management and marketing strategies they require at one of the only undergraduate universities in the nation to offer a luxury brand marketing and management degree.
You'll be acutely aware of the consumer behavior and relationship management that's vital to keeping these brands on top in a fiercely competitive market.
Go to the luxury brand capitals of the world like Rome, Paris and Milan through our award-winning GO program....
In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you ar
While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business....
Marketing is an exciting and dynamic industry with a wide range of possible career opportunities. Our graduates frequently find positions in digital marketing, advertisin
Welcome to the Marketing Program!
Thank you for visiting our webpage. We hope the information provided helps demonstrate what makes our program unique.
Marketing is an exciting and dynamic industry with a wide range of possible career opportunities. Our graduates frequently find positions in digital marketing, advertising, professional selling and sales management, marketing research and analysis, and product and brand management. You will find that the Marketing program is designed to equip you with the knowledge and skills necessary to excel in a marketing position. If you are a prospective student, I encourage you to look at the four-year plan and degree program requirements.
The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products acr
The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet.
The College of Business and Management has a set of well-established Program Learning Goals and Learning Objectives across all programs that are assessed on a periodic basis. The College of Business and Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is among the top five percent of the worldwide business schools offering degree programs. See the Dean’s Welcome for four compelling features to study in the College of Business and Management....
The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeki
The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole....
Understanding the dynamic marketplace and the needs of consumers is critical for business success in the 21st century. The 120-credit B.S. in Marketing prepares students
Understanding the dynamic marketplace and the needs of consumers is critical for business success in the 21st century. The 120-credit B.S. in Marketing prepares students for professional careers in a wide variety of marketing functions within business and not-for-profit organizations. Marketing involves the study of new product development, marketing research, analysis of distribution systems, determination of pricing policies, promotion of products and ideas, business relationships, and predictions of consumer behavior.
As a marketing major, you will develop the creative, analytical and communication skills necessary to succeed in the field. You also will develop competencies in product and service promotion, distribution, buyer behavior, and market research. Marketing courses focus on integrating theory and practical applications through the use of cases, computer simulations, and through hands-on field projects....
Gain a competitive advantage
In our cutting-edge marketing program, you will learn theory, gain real-world experience and build a professional network.
As a marketing major, you’ll learn everything from advertising to e-commerce, the fastest growing area of marketing today. Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. You’ll learn cutting-edge, innovative marketing techniques sure to help you stand out from the competition.Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. Students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path.
Business Administration: Marketing Fast Facts
The Center for Online Marketing (.COM) specializing in web design, search optimization, and social media advertising
Take part in national competitions to build online skills
Gain knowledge of cutting-edge marketing techniques
Access to Fortune 500 Network
Advisory Board Members - Amazon, Apple, Facebook, Google, LinkedIn, Twitter, Yahoo
We designed this degree for those students who are customer focused. Students will complete coursework related to customer desires, customer satisfaction and customer pro
We designed this degree for those students who are customer focused. Students will complete coursework related to customer desires, customer satisfaction, and customer processes. Students will focus on distribution and research as well as communication and sales.
What Can I Do with a Bachelor of Science in Business Administration in Marketing?
How can we get customers who visit our website to make a purchase? Who would be a great spokesperson for the brand; should it be a successful athlete, well-known celebrity, doctor or a past customer? What information do we need to collect from customers to assess their satisfaction with our goods and services? What does customer purchase data reveal? What changes can we make within the service environment of the airport, bank, fitness center or zoo to improve the customer experience? How can we attract volunteers and donors to support our non-profit? How can we motivate our sales team and develop long-term relationships with our customers? If these are the kinds of problems you’d love to solve, then a marketing degree at NAU may be just right for you!...
Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete
Work Toward a Creative Career in Marketing
Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets.
Learn Promotional and Marketing Tactics
Graduates from the bachelors in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs; apply critical thinking to create ethical and optimal business solutions; and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies....
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