BSc in Marketing Studies in Middle East

View all Bachelors of Science in Marketing Studies in Middle East 2017/2018

Marketing Studies

A BSc or Bachelor of Science is an undergraduate degree that usually takes three to five years.  During this course of study, students can learn general and specialized skills that are helpful for future education or work opportunities.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

The Middle East is the birthplace of several current major religions and influential empires from millennia past. Scholars and graduates get the benefit of immersing themselves in these cultures and gaining a deeper understanding of one of the world’s most vibrant regions.

View all BScs in Marketing Studies in Middle East 2017/2018

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BSc in Marketing with Digital Technologies

Frederick University
Campus Full time Part time 8 semesters September 2018 Cyprus Nicosia Limassol + 2 more

The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers. [+]

BSc Program in Marketing Studies in Middle East 2017/2018. The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers. This unique program aims to provide the necessary knowledge and practical experience to meet the contemporary needs. The program has a strong foundation in business and marketing but its delivery is also heavily influenced with the input from other fields, namely, information technology so as to understand and appreciate the current information ecosystem, including the WWW and smart mobile devices, and media communication so as to understand and appreciate how digital content and information can be constructed and used. Objectives of the Program: The specific objectives of the program are as follows: Provide students with the fundamental principles and practices of marketing and digital media. Equip students with specialised knowledge in the areas of marketing communications, digital marketing, digital media, and information technology. Have basic knowledge in computer systems and skills in web design and development. Introduce students to basic knowledge on the production of digital media including text, images, video and audio and the use of this knowledge within the context of digital marketing Introduce students to methodologies, tools and technologies involved in digital marketing. Introduce students to methodologies, tools and technologies involved... [-]

Bachelor of Science in Business Administration major in Marketing

American University of Sharjah
Campus Full time September 2018 United Arab Emirates Sharjah

We teach students to understand and meet customers' needs and desires with an organization's products and services. Without successful marketing strategies, even the best products will not thrive in the marketplace. Thus, effective marketing is vital for the success of any organization, institution, business or country. [+]

Our courses introduce students to the dynamic, exciting, media-driven, people-centered world of marketing. We teach students to understand and meet customers' needs and desires with an organization's products and services. Without successful marketing strategies, even the best products will not thrive in the marketplace. Thus, effective marketing is vital for the success of any organization, institution, business or country. Our regionally renowned program offers excellent facilities, highly qualified faculty members and an exciting curriculum that blends both theoretical and practical knowledge to provide our students with the best possible training ground for their future endeavors in the fast-paced world of international commerce. Graduates of our program are sought after by employers all around the Gulf in a number of diverse fields such as in: advertising agencies airlines banks colleges and universities communication companies computer industry government agencies health care companies hospitals insurance companies international companies marketing firms marketing and research firms management consulting firms manufacturing firms media firms non-profit organizations private industries publishing companies retail businesses securities brokers television stations tourism industry With the UAE as a magnet for tourism and retail sales worldwide, our department provides students with the education necessary to thrive in the exciting profession of marketing. [-]

BS in Marketing

American University of Ras al Khaimah
Campus Full time 4 years September 2018 United Arab Emirates Ras Al Khaimah

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products and services that have value for customers, clients, partners, and society at large. [+]

BSc Program in Marketing Studies in Middle East 2017/2018. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products and services that have value for customers, clients, partners, and society at large. Career Opportunities Jobs directly related to your degree include: Advertising account executive Advertising account planner Advertising copywriter Market researcher Marketing executive Media buyer Media planner Jobs where your degree would be useful include: Event organizer Public affairs consultant Public relations account executive Public relations officer Sales promotion account executive Admissions Criteria American / Canadian Diploma UAE / GCC / Egyptian Secondary School Certificate UAE / GCC / Egyptian Secondary School Certificate British IGCSE / GCE Leaving School Certificate(A School Leaving Certificate must be provided,showing the last grade (year) completed) Iranian Diploma Indian / Pakistani /Bangladesh Higher Secondary School Certificate International Baccalaureate Diploma Syrian Secondary School Certificate SABIS Diploma WAEC / NECO [-]

Bachelor in Marketing

Rochester Institute of Technology (RIT) Dubai
Campus Full time 4 years September 2018 United Arab Emirates Dubai

A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets,to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. [+]

A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets,to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Marketing is comprised of many different areas of study. At RIT Dubai, marketing majors study business-consumer relationships from many angles including advertising, Internet marketing, search engine analytics, professional selling, international marketing and buyer behavior. It is an exciting,dynamic field that has great impact on a firm's success. RIT graduates are able to understand consumer behavior, calculate pricing on both cost and profit based approaches, analyze a company's marketing strategy in order to recognize appropriate and inappropriate marketing alternatives and have good communication skills that will benefit them in the workplace. In the marketing major, students learn theory and gain practical experience by creating tactically enabled strategic marketing plans. Through projects, they learn to work independently and in teams to achieve organizational objectives. Marketing majors develop leadership and communication skills through classroom experiences and their work on real and simulated business challenges. Students will gain proficiency in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. About Marketing Marketing is everything a company can do to place its product or service in the hands of potential customers. How should a company communicate with customers? Are there better ways to engage, excite, and entertain customers? More precisely, the crucial role... [-]

Bachelor of Business in Marketing

Hamdan Bin Mohammed Smart University
Online & Campus Combined Full time 8 semesters September 2018 United Arab Emirates Dubai

The Bachelor of Business in Marketing is an integrated program that can provide you with an understanding of the latest marketing trends, and the underlying philosophies of business marketing in building a successful brand. [+]

BSc Program in Marketing Studies in Middle East 2017/2018. According to a recent report released by Oracle, a brand has around 30 seconds or less to capture a potential consumer’s attention. In today’s world of constant advertising & information overload, only brands with a unique message and personality stand out. The Bachelor of Business in Marketing is an integrated program that can provide you with an understanding of the latest marketing trends, and the underlying philosophies of business marketing in building a successful brand. The first two years of the program will prepare you with a strong foundation to understand key business functions and the processes that link them. Advanced courses such as Principles of Marketing, Communications, Marketing Management, Services Marketing, International marketing, Sales Management, Advertising and Promotions and Customer Relationship Management provide a more detailed examination of the functional areas of marketing. This program is highly beneficial for those of you interested in a career in the exciting field of media and marketing, providing a solid grounding in the key functions of the business management. Target audience High School graduates, professionals staring career in the sales and marketing from the public, private and social sector organizations and accounting firms. Program Goals To identify the characteristics of the economic, social, political and regulatory environments of the marketing firm; To develop learners' comprehension of how marketing works through inter-related business functions; To provide learners with international marketing orientation; To prepare learners to develop a marketing strategy for a specific product or... [-]

BS Marketing

AUST: American University of Science and Technology
Campus Full time 4 years October 2017 Lebanon Beirut

The Marketing Program is designed to prepare students for successful careers in many phases of marketing, both in the public and private sectors. Courses in the Marketing Department are oriented toward creative problem-solving in marketing and advertising decision-making processes. Furthermore, the Department’s curriculum involves students in real life cases to help them acquire the abilities to plan and implement... [+]

BS Marketing The Marketing Program is designed to prepare students for successful careers in many phases of marketing, both in the public and private sectors. Courses in the Marketing Department are oriented toward creative problem-solving in marketing and advertising decision-making processes. Furthermore, the Department’s curriculum involves students in real life cases to help them acquire the abilities to plan and implement marketing and advertising theories, procedures and strategies. Finally, students in this Department are encouraged to undergo field training while pursuing their undergraduate studies. GENERAL GRADUATION REQUIREMENTS (24 credits) CSI 200 Computer Literacy ENG 201 Composition & Rhetoric I ENG 202 Composition & Rhetoric II ENG 205 English Communication Skills HMS 201 Active Learning & Research Methodology HMS 301 Western Civilization MAT 220 Math For Business & Finance MGT 300 Business Communication ENG 202 FREE LIBERAL ARTS ELECTIVES (9 credits) To be selected from the Faculty of Arts and Sciences BUSINESS GRADUATION REQUIREMENTS (33 credits) ACC 201 Principles Of Accounting I ACC 202 Principles Of Accounting II ECO 201 Introduction To Microeconomics FIN 301 Finance I MGT 210 Management Principles MGT 330 Business Law I MIS 305 Management Information Systems I MKT 201 Principles Of Marketing STA 210 Statistics & Probability For Business I STA 310 Statistics & Probability For Business II MANAGEMENT MAJOR REQUIREMENTS (33 credits) MGT 410 Project Management MKT 310 Consumer Behaviour MKT 317 Promotional Strategies MKT 360 Digital Marketing MKT 370 International Marketing MKT 410 Marketing Research MKT 415 Sales Management MKT 450 Strategic Marketing Management... [-]

BSc in Marketing

Ajman University
Campus Full time 4 years August 2018 United Arab Emirates Ajman

The mission of the marketing degree program is derived mainly from the philosophy and vision of AUST. Hence, the program’s mission is in line with the mission and objectives of the College of Business Administration. [+]

BSc Program in Marketing Studies in Middle East 2017/2018. The mission of the marketing degree program is derived mainly from the philosophy and vision of AUST. Hence, the program’s mission is in line with the mission and objectives of the College of Business Administration. The focus of this mission is to impart high quality education that will develop the skills and knowledge of students in areas that will enable them to perform efficiently and effectively in their careers. Accordingly, both the structure of the course and the curricula are designed to achieve these ends. Program Goals The goals of the program are to enable students to: Gain the knowledge and understanding of theoretical and applied aspects of marketing, as well as specialized areas, that will enable them to perform effectively in a variety of positions in the marketing profession Analyze and communicate marketing knowledge using information technology to facilitate decision-making processes Develop the communication, teamwork, critical thinking and problem-solving skills required in marketing activities in organizations Conduct research in marketing and related areas Program Educational Objectives The objectives of the program are to enable students to: Understand the role and practice of marketing within an organization and develop an understanding of theoretical and applied aspects of marketing Understand international and national marketing strategies Understand core concepts and comprehend and apply distribution strategies Understand core concepts, comprehend and be adept in service marketing Become proficient in integrated marketing communications and comprehend buyer-seller behavior within the context of the overall market environment... [-]

BSc. in Marketing Concentration

Alfaisal University
Campus Full time September 2018 Saudi Arabia Riyadh

The marketing concentration provides students with an analytical and comprehensive understanding of marketing. Students will be able to generate, analyze, interpret, and present marketing information that firms and other organizations need to satisfy and keep customers. [+]

BSc. in Marketing Concentration The marketing concentration provides students with an analytical and comprehensive understanding of marketing. Students will be able to generate, analyze, interpret, and present marketing information that firms and other organizations need to satisfy and keep customers through the development of innovative products and services, which build brand equity and provide excellent return on investment. Graduating students will be able to use a wide range of practical and up-to-date marketing tools and techniques. They will be able to utilize information, and knowledge to support innovation in a wide range of organizations including business, non-profit organizations, and government entities. Course Descriptions MKT 301 Principles of Marketing Describes the methods associated with the processes of segmenting, targeting, and positioning. Emphasis is placed identifying and interpreting the wants and needs of people; selecting the particular wants and needs the organization will satisfy; and determining the product, price, promotion, and place in a proper mix. Prerequisite: ECO 101 Microeconomics MKT 303 Advertising A Comprehensive approach to creating and implementing marketing communication activities, including advertising, sales promotions, event sponsorships, direct marketing, public relations, and business/store image. Students will complete a course project involving the development of a marketing communication plan. Relevant social, cultural, and ethical issues are emphasized. Prerequisite: MKT 201 Principles of Marketing MKTG 307 Consumer Behavior Examines the concepts in and analysis of consumer and group satisfaction attributes, methods of measurement, and processes to guide decisions using this knowledge. Special emphasis is placed on the marketing implications of understanding the... [-]