A Bachelor of Science or BSc is an undergraduate study program that usually lasts between three and five years. While enrolled in school, students have the opportunity to take general and specialized classes to obtain credit for graduation.
Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.
Distance learning is a method of delivering education to students who are not physically present on campus. Various studies have shown that distance learning programmes can be as efficient and effective as conventional classroom programmes sometimes even better!
Request Information Distance learning Bachelor of Science Degrees in Marketing Studies 2017/2018
Grand Canyon University's (GCU) Bachelor of Science in Marketing, offered through GCU’s Colangelo College of Business, explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising. [+]
Offered By: Colangelo College of BusinessOverview
Take the Steps Toward a Career in MarketingGrand Canyon University's (GCU) Bachelor of Science in Marketing, offered through GCU’s Colangelo College of Business, explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising. In addition, you study buyer and consumer behavior using a behavioral science approach that examines distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers.Degree Outcomes
Prepare for Success with Marketing CurriculumGCU's bachelor's in marketing degree includes an introduction to business research processes and the research documents used as tools to aid in managerial decision-making. Focus on topics such as designing research projects, collecting primary and secondary data, conducting ethical research, applying statistical tools and measurement techniques, developing a marketing plan and reporting the research in both written and oral presentation formats.... [-]
In our Bachelor's in Digital Media, Digital Marketing Major, you will learn not only traditional marketing principles, but also the newest technologies and trends driving digital marketing today, including video content creation, website development, mobile user experience design, search engine optimization (SEO), digital advertising, social media engagement, analytics and reporting, and more. [+]