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Compare 43 Bachelor of Science Programs in Marketing Studies

Marketing is a critical component to our economic system, and a Bachelor of Science in Marketing Studies opens a myriad of doors to students to enter this dynamic field. Students who possess a bachelor’s degree in marketing are well-positioned to earn jobs at companies that manufacture or sell products and services, as well as at agencies.

What is a BSc in Marketing? A BSc in Marketing gives graduates a launching pad from which to begin lucrative business careers. Participants in these programs will study product marketing, brand management, customer behavior, market research, Internet marketing trends, marketing analytics, marketing communications and more. Social media marketing, email marketing, e-commerce, digital public relations, online reputation and brand management, online advertising, and web metrics are some areas in which graduates can focus and grow their careers.

After successfully completing a Bachelor of Science in Marketing, students will be ready to seek job positions in one of today’s most vibrant areas of business. The strength of Internet marketing has created a whole new set of specialties, making this a great career choice.

Education costs for a bachelor’s degree in a marketing studies field are specific to each school and can therefore vary. Most programs take four years to complete unless students have received prior degrees. In these cases, a bachelor’s degree may be able to be received in two years, but this will also vary depending upon the institution.

Common job titles appropriate for a person with a Bachelor of Science in Marketing include marketing specialist, marketing manager, market research analyst, brand manager, product manager, account coordinator, account executive, account manager, e-commerce specialist, marketing communications manager, copywriter, and more. Some jobs will be with advertising or marketing agencies while others will be with companies seeking to market their own products or services. 

When considering where to take classes to earn a bachelor’s degree in marketing studies, online institutions offer many great options. This learning methodology maximizes students’ time and can be extremely useful for those persons studying Internet marketing topics. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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43 Results in Marketing Studies

The University of Law Business School

The BSc Digital Marketing with foundation year is aimed at those interested in the field of digital marketing and also looking to develop an understanding of the key aspe ... [+]

BSc Digital Marketing with Foundation Year

The BSc Digital Marketing with foundation year is aimed at those interested in the field of digital marketing and also looking to develop an understanding of the key aspects of business and management. Students will develop an appreciation of technological advancements and digitisation in the business world. You’ll learn about digital marketing techniques and concepts that will enable you to develop effective digital marketing strategies using digital and social media platforms.

In addition to the knowledge you’ll gain, you’ll also develop the skills employers are looking for including research, presentation, critical analysis, problem-solving, team building and entrepreneurship.... [-]

United Kingdom London
September 2019
Full-time
4 years
Campus
Edhec Online

The BSc Online, EDHEC's online Bachelor of Digital Marketing and Innovation, enables young professionals to accelerate their career development and support the digital tr ... [+]

The BSc Online, EDHEC's online Bachelor of Digital Marketing and Innovation, enables young professionals to accelerate their career development and support the digital transformation of companies through high-level distance learning.

With the academic expertise of EDHEC and a personalized support system, the BSc Online, EDHEC's online bachelor's degree in Digital Marketing and Innovation is a unique learning experience that combines efficiency and innovation in the service of your success.

You wish ?

Learn your future business at a distance and at your own pace, while continuing your current activityBe more efficient in your job, evolve in your position or bounce on a new professional challenge... [-]
France Île-de-France
November 2019
French
Full-time
1 year
Online
Peru State College

The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructi ... [+]

About

The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructional approaches used in many of the marketing courses, this option is a particularly good preparation for students who eventually intend to pursue a Master of Business Administration (MBA) degree. Marketing students are also encouraged to develop graphic design and other creative skills by earning an Art Minor.

General Course Requirements BUS 201 | Organizational Communications (3 credit hours)Students study communication foundations, the writing process, and communicating through letters, memoranda, and e-mail ... [-]
USA Peru
September 2019
Campus
Fairleigh Dickinson University - Silberman College of Business

Our Marketing degree program is designed to prepare you for a career in sales, retail, advertising, product management, direct marketing, and research. Coursework, projec ... [+]

Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing, and research.

This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career-specific courses. The learning process is enhanced with projects, case studies, and internships.

Requirements for the BS in Marketing Degree

All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below.... [-]

USA Madison Teaneck
September 2019
Full-time
4 years
Campus
University of Denver

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you ar ... [+]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.... [-]

USA Denver
September 2019
Full-time
Campus
Shippensburg University - John L. Grove College of Business

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shi ... [+]

Why Study Marketing?

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations.

Why Study Marketing at SHIP?

The marketing program at Shippensburg University is designed to provide you with the tools necessary to implement marketing strategies and policies. We provide an optimum balance between theory and practice. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.... [-]

USA Shippensburg Harrisburg
September 2019
Full-time
4 years
Campus
Susquehanna University

Luxury brands are worth hundreds of billions of dollars and are poised to grow even more. You'll master the unique management and marketing strategies they require at one ... [+]

Step into the world of the rich and famous

Sports cars that turn heads, lavish five-star resorts and fashion brands that grace major runways—marketing and managing luxury brands like these takes specialized knowledge and training.

Luxury brands are worth hundreds of billions of dollars and are poised to grow even more. You'll master the unique management and marketing strategies they require at one of the only undergraduate universities in the nation to offer a luxury brand marketing and management degree.

You'll be acutely aware of the consumer behavior and relationship management that's vital to keeping these brands on top in a fiercely competitive market.

Go to the luxury brand capitals of the world like Rome, Paris and Milan through our award-winning GO program.... [-]

USA Selinsgrove
August 2019
Full-time
4 years
Campus
Kaplan Singapore

This Degree programme combines two closely related subjects of Management and Marketing to help attune students’ sense of imagination, innovation and initiatives in solvi ... [+]

University of Essex About

This Degree programme combines two closely related subjects of Management and Marketing to help attune students’ sense of imagination, innovation and initiatives in solving business challenges today.

Students will be exploring popular and relevant subjects such as Business Strategy, Consumer Behaviour, Digital Marketing and Social Media and even Management Psychology.

Structure and Content

This Degree programme combines two closely related subjects of Management and Marketing to help attune students’ sense of imagination, innovation and initiatives in solving business challenges today.

Students will be exploring popular and relevant subjects such as Business Strategy, Consumer Behaviour, Digital Marketing and Social Media and even Management Psychology.... [-]

Singapore
December 2019
Full-time
Part-time
18 months
Campus
University of Central Missouri

Marketing is an exciting and dynamic industry with a wide range of possible career opportunities. Our graduates frequently find positions in digital marketing, advertisin ... [+]

Welcome to the Marketing Program!

Thank you for visiting our webpage. We hope the information provided helps demonstrate what makes our program unique.

Marketing is an exciting and dynamic industry with a wide range of possible career opportunities. Our graduates frequently find positions in digital marketing, advertising, professional selling and sales management, marketing research and analysis, and product and brand management. You will find that the Marketing program is designed to equip you with the knowledge and skills necessary to excel in a marketing position. If you are a prospective student, I encourage you to look at the four-year plan and degree program requirements.

... [-]
USA Warrensburg
Request Info
Full-time
4 years
Campus
Northwest Missouri State University

A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that ca ... [+]

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. ... [-]

USA Maryville
August 2019
Full-time
4 years
Campus
Mercy College

Gain a competitive advantage In our cutting-edge marketing program, you will learn theory, gain real-world experience and build a professional network. ... [+]

As a marketing major, you’ll learn everything from advertising to e-commerce, the fastest growing area of marketing today. Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. You’ll learn cutting-edge, innovative marketing techniques sure to help you stand out from the competition.Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. Students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path.

Business Administration: Marketing Fast Facts The Center for Online Marketing (.COM) specializing in web design, search optimization, and social media advertising Take part in national competitions to build online skills Gain knowledge of cutting-edge marketing techniques Access to Fortune 500 Network Advisory Board Members - Amazon, Apple, Facebook, Google, LinkedIn, Twitter, Yahoo Program Outcomes ... [-]
USA Dobbs Ferry New York Yorktown Heights
September 2019
Full-time
4 years
Campus
Kent Business School, University of Kent

The programme provides a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing. ... [+]

Location: Canterbury

The BSc Marketing programme offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing.

This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing.

The programme equips you with the key skills and knowledge essential for managing a business and specialist Marketing skills and knowledge. It will strongly appeal to students who are considering a future career in Marketing.

Accredited by The Chartered Institute of Marketing, Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.... [-]

United Kingdom Canterbury
Request Info
Full-time
Part-time
3 - 4 years
Campus
Northeastern Illinois University

The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products acr ... [+]

The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet.

The College of Business and Management has a set of well-established Program Learning Goals and Learning Objectives across all programs that are assessed on a periodic basis. The College of Business and Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is among the top five percent of the worldwide business schools offering degree programs. See the Dean’s Welcome for four compelling features to study in the College of Business and Management.... [-]

USA Chicago Grayslake
August 2019
Full-time
4 years
Campus
Rochester Institute of Technology (RIT) Dubai

A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets ... [+]

A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers.

Marketing is comprised of many different areas of study. At RIT Dubai, marketing majors study business-consumer relationships from many angles including advertising, Internet marketing, search engine analytics, professional selling, international marketing and buyer behavior. It is an exciting, dynamic field that has a great impact on a firm's success. RIT graduates are able to understand consumer behavior, calculate pricing on both cost and profit based approaches, analyze a company's marketing strategy in order to recognize appropriate and inappropriate marketing alternatives and have good communication skills that will benefit them in the workplace.... [-]

United Arab Emirates Dubai
Request Info
Full-time
4 years
Campus
Frankfurt School of Finance & Management

Marketing is often said to be the core of a business. Branding, especially online, is becoming increasingly important for companies. Gain hands-on experience and learn ho ... [+]

Core Curriculum

During the first three semester of your BSc you will take core modules which will give you a great foundation for your business degree and introduce you to a variety of topics. You will have the choice to take the core modules either completely in English or German through our "English core track" or "German core track".

Specialisation

During your second semester you will then decide what subject you would like to specialise in. You will have the choice between seven specialisations: Auditing and Consulting, Banking and Finance, Digital Business, General Management, International Management, Management, Philosophy & Economics, Marketing. Your specialisation modules will start in the 3rd Semester and go through the whole 4th semester. All specialisation modules are taught exclusively in English.... [-]

Germany Frankfurt
August 2019
Full-time
7 - 7 semesters
Campus