Bachelor of Science Degrees in Marketing Studies

Compare 56 Bachelor of Science Programs in Marketing Studies

Marketing Studies

Marketing is a critical component to our economic system, and a Bachelor of Science in Marketing Studies opens a myriad of doors to students to enter this dynamic field. Students who possess a bachelor’s degree in marketing are well-positioned to earn jobs at companies that manufacture or sell products and services, as well as at agencies.

What is a BSc in Marketing? A BSc in Marketing gives graduates a launching pad from which to begin lucrative business careers. Participants in these programs will study product marketing, brand management, customer behavior, market research, Internet marketing trends, marketing analytics, marketing communications and more. Social media marketing, email marketing, e-commerce, digital public relations, online reputation and brand management, online advertising, and web metrics are some areas in which graduates can focus and grow their careers.

After successfully completing a Bachelor of Science in Marketing, students will be ready to seek job positions in one of today’s most vibrant areas of business. The strength of Internet marketing has created a whole new set of specialties, making this a great career choice.

Education costs for a bachelor’s degree in a marketing studies field are specific to each school and can therefore vary. Most programs take four years to complete unless students have received prior degrees. In these cases, a bachelor’s degree may be able to be received in two years, but this will also vary depending upon the institution.

Common job titles appropriate for a person with a Bachelor of Science in Marketing include marketing specialist, marketing manager, market research analyst, brand manager, product manager, account coordinator, account executive, account manager, e-commerce specialist, marketing communications manager, copywriter, and more. Some jobs will be with advertising or marketing agencies while others will be with companies seeking to market their own products or services. 

When considering where to take classes to earn a bachelor’s degree in marketing studies, online institutions offer many great options. This learning methodology maximizes students’ time and can be extremely useful for those persons studying Internet marketing topics. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Bachelor (B.S.) in Digital Media - Major in Digital Marketing

Tribeca Flashpoint College
Online Campus Full time Part time 4 years September 2019 USA Chicago + 2 more

In our Bachelor's in Digital Media, Digital Marketing Major, you will learn not only traditional marketing principles, but also the newest technologies and trends driving digital marketing today, including video content creation, website development, mobile user experience design, search engine optimization (SEO), digital advertising, social media engagement, analytics and reporting, and more. [+]

MARKETING HAS MOVED INTO THE 21ST CENTURY—BUT MOST MARKETING PROGRAMS HAVE NOT.

The digital age has profoundly transformed the marketing landscape—yet many degree programs have failed to adapt and keep pace. If you aspire to a career in this exciting and rapidly-evolving profession, you need a progressive digital marketing program that can truly prepare you for today's jobs.

As a reputable leader in digital media with a proven track record of preparing graduates for the real world, Tribeca Flashpoint College has developed a uniquely progressive marketing curriculum to give students a leg-up in the 21st-century digital marketing industry. In our Bachelor's in Digital Media, Digital Marketing Major, you will learn not only traditional marketing principles, but also the newest technologies and trends driving digital marketing today, including video content creation, website development, mobile user experience design, search engine optimization (SEO), digital advertising, social media engagement, analytics and reporting, and more.... [-]


Bachelor in Marketing

Fairleigh Dickinson University - Silberman College of Business
Campus Full time 4 years September 2019 USA Madison Teaneck + 1 more

Our Marketing degree program is designed to prepare you for a career in sales, retail, advertising, product management, direct marketing, and research. Coursework, projects, and internships give you exposure to principles and practices in research, international marketing, consumer behavior, and communications. You may elect to take courses in career-specific areas, such as sports and events marketing, public relations, and digital marketing, to name a few. [+]

Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing, and research. This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career-specific courses. The learning process is enhanced with projects, case studies, and internships.

Requirements for the BS in Marketing Degree

All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below.

Marketing Major Requirements ... [-]

B.S. in Marketing

Siena College
Campus Full time September 2019 USA Loudonville

Siena's marketing degree provides a competitive edge for careers in packaged goods, sports marketing, international marketing, e-commerce (social media marketing), advertising, consulting and sales. Our approach includes hands-on experience with local business and academic research with faculty, which improves our students' salary potential and advancement opportunities. [+]

Siena's marketing degree provides a competitive edge for careers in packaged goods, sports marketing, international marketing, e-commerce (social media marketing), advertising, consulting and sales. Our approach includes hands-on experience with local business and academic research with faculty, which improves our students' salary potential and advancement opportunities.

Siena’s marketing curriculum will provide you with the knowledge and skills to identify marketing opportunities and develop appropriate marketing strategies to profitably pursue those opportunities. At Siena, your courses will expose you to the major concepts, skills, and tools that you’ll need for a career in marketing or for graduate business programs.... [-]


BSc International Management and Marketing

Newcastle University London
Campus Full time 3 - 4 years September 2019 United Kingdom London

With a focus on vocational skills, this degree is ideal for you if you want to pursue a career as a marketing or management professional in an international context. [+]

This programme is a vocationally orientated degree for students wishing to pursue careers as managers and marketing professionals working in an international context.

It combines business management with contemporary marketing theory and practice.

Topics covered include:

global marketing consumer behavior management and organization growth in a globalized economy

You'll gain significant real-world business experience and benefit from our strong links with globally recognized companies, preparing you for a career in management or as an entrepreneur.

You will be based at Newcastle University London, which offers you the chance to study in London for a quality-assured degree from Newcastle University.... [-]


Bachelor in Marketing (BSBA)

University of Central Missouri
Campus Full time 4 years January 2019 USA Warrensburg

Marketing is an exciting and dynamic industry with a wide range of possible career opportunities. Our graduates frequently find positions in digital marketing, advertising, professional selling and sales management, marketing research and analysis, and product and brand management. [+]

Welcome to the Marketing Program!

Thank you for visiting our webpage. We hope the information provided helps demonstrate what makes our program unique.

Marketing is an exciting and dynamic industry with a wide range of possible career opportunities. Our graduates frequently find positions in digital marketing, advertising, professional selling and sales management, marketing research and analysis, and product and brand management. You will find that the Marketing program is designed to equip you with the knowledge and skills necessary to excel in a marketing position. If you are a prospective student, I encourage you to look at the four-year plan and degree program requirements.

... [-]

BSBA Marketing

University of Denver
Campus Full time September 2019 USA Denver

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. [+]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.... [-]


BSBA - Marketing

Shippensburg University - John L. Grove College of Business
Campus Full time 4 years USA Shippensburg Harrisburg

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations. [+]

Why Study Marketing?

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations.

Why Study Marketing at SHIP?

The marketing program at Shippensburg University is designed to provide you with the tools necessary to implement marketing strategies and policies. We provide an optimum balance between theory and practice. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.... [-]


Bachelor in Marketing

Northwest Missouri State University
Campus Full time 4 years August 2019 USA Maryville

A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews. [+]

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. ... [-]


Bachelor of Science in Marketing

Messiah College
Campus Full time 4 years September 2019 USA Mechanicsburg

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing. [+]

Marketing at Messiah College

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing.

As a marketing major at Messiah College, you'll develop the ability to use your critical thinking skills and creativity to prepare marketing communication plans and develop advertising campaigns and provide research services for local nonprofit organizations. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities. You'll learn how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles.... [-]


Bachelor of Marketing

An-Najah National University
Campus Full time 4 years August 2019 Palestinian Territories Nablus

Consistent with the mission of An-Najah National University and the Faculty of Economics and Administrative Sciences in coping with the requirements of the new era and contributing to the building of a promising generation of Palestinian people, and given the growing demand for graduates of this Field of Specialty of Business, the Marketing Department was established in the Faculty of Economics and Administrative Sciences in 1999-2000. [+]

Faculty

Faculty of Economics and Social Studies

Program Description

Consistent with the mission of An-Najah National University and the Faculty of Economics and Administrative Sciences in coping with the requirements of the new era and contributing to the building of a promising generation of Palestinian people, and given the growing demand for graduates of this Field of Specialty of Business, the Marketing Department was established in the Faculty of Economics and Administrative Sciences in 1999-2000. The An-Najah Marketing Department became the first Marketing Department on this level amongst the Palestinian Universities. It became a separate Department in the first semester of the academic year 2003-2004. The Marketing Department currently has seven faculty members of Ph.D.'s and Masters who are specialized in marketing. It is considered to be the Third Department in the Faculty in terms of its total number of students.... [-]


Marketing

International Accelerator
Campus Full time Part time September 2019 USA Boston

The marketing major offered through the Department of Marketing is vital to all organizations and individuals, from global corporations to small businesses, from CEOs to proprietors of small retail stores, from global manufacturing operations to a new “high tech” start-up. [+]

Marketing

Bachelors of Science in Business Administration

The marketing major offered through the Department of Marketing is vital to all organizations and individuals, from global corporations to small businesses, from CEOs to proprietors of small retail stores, from global manufacturing operations to a new “high tech” start-up. Nearly one-third of the civilian workforce in the United States is employed in jobs related to marketing. Marketing offers a variety of interesting and challenging career opportunities, such as marketing/product management, professional selling, retailing, advertising, e-business, marketing research, sport marketing, procurement, distribution and logistics, and public relations.... [-]


Business Management, Marketing, Related support services

The University of Illinois at Chicago
Campus Full time Part time 4 years January 2019 USA Chicago + 1 more

Interested in a career directing and motivating others? Our faculty of experienced managers brings you real-world knowledge at a campus in the heart of Chicago, an international business city. [+]

Business Management, Marketing, Related support services

The U.I.C. College of Business Administration transforms your potential into career success, with the proven skills to become leaders in today’s global economy. The college focuses on the core disciplines of accounting, finance, information management, marketing, and management.

Bachelor of Science in Management

A career in management is a career in leadership.

Interested in a career directing and motivating others? Our faculty of experienced managers brings you real-world knowledge at a campus in the heart of Chicago, an international business city. Management students enjoy special access to executives from across the Chicago business community, as well as practical learning opportunities grounded in critical and analytical approaches to organizational dynamics and human resources.... [-]


Bachelor of Science in Business Administration - Marketing

Frankfurt School of Finance & Management
Campus Full time 7 semesters August 2019 Germany Frankfurt

Marketing is often said to be the core of a business. Branding, especially online, is becoming increasingly important for companies. Gain hands-on experience and learn how some of the world’s leading companies manage and develop their brands. Discover how to develop a brand strategy and how to conduct market research by building on your creative, communicative and analytical skills. Our marketing specialisation will open doors to various career paths and opportunities in diverse industries. [+]

Core Curriculum

During the first three semester of your BSc you will take core modules which will give you a great foundation for your business degree and introduce you to a variety of topics. You will have the choice to take the core modules either completely in English or German through our "English core track" or "German core track".

Specialisation

During your second semester you will then decide what subject you would like to specialise in. You will have the choice between seven specialisations: Auditing and Consulting, Banking and Finance, Digital Business, General Management, International Management, Management, Philosophy & Economics, Marketing. Your specialisation modules will start in the 3rd Semester and go through the whole 4th semester. All specialisation modules are taught exclusively in English.... [-]


B.Sc. in Marketing and Advertising

Grand Canyon University
Online Campus 8 - 15 weeks September 2019 USA Phoenix Albuquerque Sun City Scottsdale + 3 more

Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets. Graduates from the bachelors in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs; apply critical thinking to create ethical and optimal business solutions; and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies. [+]

Overview Work Toward a Creative Career in Marketing

Grand Canyon University’s Bachelor of Science in Marketing and Advertising program, offered by the Colangelo College of Business in Phoenix, prepares students to compete for entry-level management and advertising positions in corporate marketing, digital marketing communications and advertising for global products and services markets.

Degree Outcomes Learn Promotional and Marketing Tactics

Graduates from the bachelors in marketing and advertising program will be able to strategically analyze industry research and data as they relate to business needs; apply critical thinking to create ethical and optimal business solutions; and formulate marketing objectives, manage marketing decisions and apply customer relationship management strategies.... [-]


B.Sc. Management - Digital Economy Management

Warsaw University of Technology
Campus Full time 3 years October 2018 Poland Warsaw

Students of Bachelor in Management acquire the skills needed to be effective managers. [+]

Students of Bachelor in Management acquire the skills needed to be effective managers. They learn how to understand the reality of economy and society, as they grow awareness of how different areas of organizations work, both service and production companies. The program also develops practical management competence, including the ability to work in teams. The applied approach in the curriculum focuses on problem-solving and critical thinking, using analysis and logic. Alumni of Digital Economy Management are reflective thinkers, able to understand and foresee changes in the rapidly transforming world of technology.

Students are able to enhance their career potential by carrying out a placement in an organization chosen from a vast portfolio of partner companies, which many of them are the top worldwide corporations. Students also benefit from the wide selection of extracurricular courses and lectures given by business professionals.... [-]