Compare 45 Bachelor of Science Programs in Marketing Studies

Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing, and research. This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career-specific courses. The learning process is enhanced with projects, case studies, and internships.

All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below.

The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructional approaches used in many of the marketing courses, this option is a particularly good preparation for students who eventually intend to pursue a Master of Business Administration (MBA) degree. Marketing students are also encouraged to develop graphic design and other creative skills by earning an Art Minor.

The BSc Online, EDHEC's online Bachelor of Digital Marketing and Innovation, enables young professionals to accelerate their career development and support the digital transformation of companies through high-level distance learning.

With the academic expertise of EDHEC and a personalized support system, the BSc Online, EDHEC's online bachelor's degree in Digital Marketing and Innovation is a unique learning experience that combines efficiency and innovation in the service of your success.

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This programme is a vocationally orientated degree for students wishing to pursue careers as managers and marketing professionals working in an international context.

It combines business management with contemporary marketing theory and practice.

Topics covered include:

You'll gain significant real-world business experience and benefit from our strong links with globally recognized companies, preparing you for a career in management or as an entrepreneur.

You will be based at Newcastle University London, which offers you the chance to study in London for a quality-assured degree from Newcastle University.... [-]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.... [-]

This course is for you if you’re interested in marketing roles such as communications, sales, advertising and consultancy.

Our BSc (Hons) Business (Marketing) teaches you to study marketing in-depth, underpinned by an understanding of Marketing Research, Integrated Marketing Communications, Branding and Brand Management, Customer Behaviour, Digital Marketing and Marketing Plans.... [-]

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. ... [-]

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations.

The marketing program at Shippensburg University is designed to provide you with the tools necessary to implement marketing strategies and policies. We provide an optimum balance between theory and practice. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.... [-]

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing.

As a marketing major at Messiah College, you'll develop the ability to use your critical thinking skills and creativity to prepare marketing communication plans and develop advertising campaigns and provide research services for local nonprofit organizations. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities. You'll learn how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles.... [-]

Thank you for visiting our webpage. We hope the information provided helps demonstrate what makes our program unique.

Marketing is an exciting and dynamic industry with a wide range of possible career opportunities. Our graduates frequently find positions in digital marketing, advertising, professional selling and sales management, marketing research and analysis, and product and brand management. You will find that the Marketing program is designed to equip you with the knowledge and skills necessary to excel in a marketing position. If you are a prospective student, I encourage you to look at the four-year plan and degree program requirements.

Sports cars that turn heads, lavish five-star resorts and fashion brands that grace major runways—marketing and managing luxury brands like these takes specialized knowledge and training.

Luxury brands are worth hundreds of billions of dollars and are poised to grow even more. You'll master the unique management and marketing strategies they require at one of the only undergraduate universities in the nation to offer a luxury brand marketing and management degree.

You'll be acutely aware of the consumer behavior and relationship management that's vital to keeping these brands on top in a fiercely competitive market.

Go to the luxury brand capitals of the world like Rome, Paris and Milan through our award-winning GO program.... [-]

The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet.

The College of Business and Management has a set of well-established Program Learning Goals and Learning Objectives across all programs that are assessed on a periodic basis. The College of Business and Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is among the top five percent of the worldwide business schools offering degree programs. See the Dean’s Welcome for four compelling features to study in the College of Business and Management.... [-]

During the first three semester of your BSc you will take core modules which will give you a great foundation for your business degree and introduce you to a variety of topics. You will have the choice to take the core modules either completely in English or German through our "English core track" or "German core track".

During your second semester you will then decide what subject you would like to specialise in. You will have the choice between seven specialisations: Auditing and Consulting, Banking and Finance, Digital Business, General Management, International Management, Management, Philosophy & Economics, Marketing. Your specialisation modules will start in the 3rd Semester and go through the whole 4th semester. All specialisation modules are taught exclusively in English.... [-]

The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole.... [-]

Sophisticated marketing is the key to surviving today’s fiercely competitive global economy. The B.S. in Business Administration with a concentration in Marketing will prepare you for this versatile and increasingly essential industry.

Evaluate consumer motivations and behavior in the increasingly technological marketplace, make strategic decisions regarding product design, branding, distribution, pricing, advertising and promotion, sales, customer service, and other elements of the ever-changing globalized commercial market.