Compare 43 Bachelor of Science Programs in Marketing Studies

The BSc Digital Marketing with foundation year is aimed at those interested in the field of digital marketing and also looking to develop an understanding of the key aspects of business and management. Students will develop an appreciation of technological advancements and digitisation in the business world. You’ll learn about digital marketing techniques and concepts that will enable you to develop effective digital marketing strategies using digital and social media platforms.

In addition to the knowledge you’ll gain, you’ll also develop the skills employers are looking for including research, presentation, critical analysis, problem-solving, team building and entrepreneurship.... [-]

The BSc Online, EDHEC's online Bachelor of Digital Marketing and Innovation, enables young professionals to accelerate their career development and support the digital transformation of companies through high-level distance learning.

With the academic expertise of EDHEC and a personalized support system, the BSc Online, EDHEC's online bachelor's degree in Digital Marketing and Innovation is a unique learning experience that combines efficiency and innovation in the service of your success.

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The Marketing option prepares graduates for a wide variety of high-demand careers in marketing and sales. Given the strategy development focus and case-oriented instructional approaches used in many of the marketing courses, this option is a particularly good preparation for students who eventually intend to pursue a Master of Business Administration (MBA) degree. Marketing students are also encouraged to develop graphic design and other creative skills by earning an Art Minor.

Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing, and research.

This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career-specific courses. The learning process is enhanced with projects, case studies, and internships.

All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below.... [-]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.... [-]

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations.

The marketing program at Shippensburg University is designed to provide you with the tools necessary to implement marketing strategies and policies. We provide an optimum balance between theory and practice. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.... [-]

Sports cars that turn heads, lavish five-star resorts and fashion brands that grace major runways—marketing and managing luxury brands like these takes specialized knowledge and training.

Luxury brands are worth hundreds of billions of dollars and are poised to grow even more. You'll master the unique management and marketing strategies they require at one of the only undergraduate universities in the nation to offer a luxury brand marketing and management degree.

You'll be acutely aware of the consumer behavior and relationship management that's vital to keeping these brands on top in a fiercely competitive market.

Go to the luxury brand capitals of the world like Rome, Paris and Milan through our award-winning GO program.... [-]

This Degree programme combines two closely related subjects of Management and Marketing to help attune students’ sense of imagination, innovation and initiatives in solving business challenges today.

Students will be exploring popular and relevant subjects such as Business Strategy, Consumer Behaviour, Digital Marketing and Social Media and even Management Psychology.

This Degree programme combines two closely related subjects of Management and Marketing to help attune students’ sense of imagination, innovation and initiatives in solving business challenges today.

Students will be exploring popular and relevant subjects such as Business Strategy, Consumer Behaviour, Digital Marketing and Social Media and even Management Psychology.... [-]

Thank you for visiting our webpage. We hope the information provided helps demonstrate what makes our program unique.

Marketing is an exciting and dynamic industry with a wide range of possible career opportunities. Our graduates frequently find positions in digital marketing, advertising, professional selling and sales management, marketing research and analysis, and product and brand management. You will find that the Marketing program is designed to equip you with the knowledge and skills necessary to excel in a marketing position. If you are a prospective student, I encourage you to look at the four-year plan and degree program requirements.

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. ... [-]

As a marketing major, you’ll learn everything from advertising to e-commerce, the fastest growing area of marketing today. Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. You’ll learn cutting-edge, innovative marketing techniques sure to help you stand out from the competition.Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. Students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path.

Location: Canterbury

The BSc Marketing programme offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing.

This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing.

The programme equips you with the key skills and knowledge essential for managing a business and specialist Marketing skills and knowledge. It will strongly appeal to students who are considering a future career in Marketing.

Accredited by The Chartered Institute of Marketing, Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.... [-]

The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet.

The College of Business and Management has a set of well-established Program Learning Goals and Learning Objectives across all programs that are assessed on a periodic basis. The College of Business and Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is among the top five percent of the worldwide business schools offering degree programs. See the Dean’s Welcome for four compelling features to study in the College of Business and Management.... [-]

A marketing major provides students with a solid understanding of business activities under the marketing umbrella—from the identification and selection of target markets to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers.

Marketing is comprised of many different areas of study. At RIT Dubai, marketing majors study business-consumer relationships from many angles including advertising, Internet marketing, search engine analytics, professional selling, international marketing and buyer behavior. It is an exciting, dynamic field that has a great impact on a firm's success. RIT graduates are able to understand consumer behavior, calculate pricing on both cost and profit based approaches, analyze a company's marketing strategy in order to recognize appropriate and inappropriate marketing alternatives and have good communication skills that will benefit them in the workplace.... [-]

During the first three semester of your BSc you will take core modules which will give you a great foundation for your business degree and introduce you to a variety of topics. You will have the choice to take the core modules either completely in English or German through our "English core track" or "German core track".

During your second semester you will then decide what subject you would like to specialise in. You will have the choice between seven specialisations: Auditing and Consulting, Banking and Finance, Digital Business, General Management, International Management, Management, Philosophy & Economics, Marketing. Your specialisation modules will start in the 3rd Semester and go through the whole 4th semester. All specialisation modules are taught exclusively in English.... [-]