Bachelor of Science Degrees in Marketing Studies

Compare 50 Bachelor of Science Programs in Marketing Studies

Marketing Studies

Marketing is a critical component to our economic system, and a Bachelor of Science in Marketing Studies opens a myriad of doors to students to enter this dynamic field. Students who possess a bachelor’s degree in marketing are well-positioned to earn jobs at companies that manufacture or sell products and services, as well as at agencies.

What is a BSc in Marketing? A BSc in Marketing gives graduates a launching pad from which to begin lucrative business careers. Participants in these programs will study product marketing, brand management, customer behavior, market research, Internet marketing trends, marketing analytics, marketing communications and more. Social media marketing, email marketing, e-commerce, digital public relations, online reputation and brand management, online advertising, and web metrics are some areas in which graduates can focus and grow their careers.

After successfully completing a Bachelor of Science in Marketing, students will be ready to seek job positions in one of today’s most vibrant areas of business. The strength of Internet marketing has created a whole new set of specialties, making this a great career choice.

Education costs for a bachelor’s degree in a marketing studies field are specific to each school and can therefore vary. Most programs take four years to complete unless students have received prior degrees. In these cases, a bachelor’s degree may be able to be received in two years, but this will also vary depending upon the institution.

Common job titles appropriate for a person with a Bachelor of Science in Marketing include marketing specialist, marketing manager, market research analyst, brand manager, product manager, account coordinator, account executive, account manager, e-commerce specialist, marketing communications manager, copywriter, and more. Some jobs will be with advertising or marketing agencies while others will be with companies seeking to market their own products or services. 

When considering where to take classes to earn a bachelor’s degree in marketing studies, online institutions offer many great options. This learning methodology maximizes students’ time and can be extremely useful for those persons studying Internet marketing topics. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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BSc In Marketing

Grand Canyon University
Campus or Online Full time Part time September 2018 USA Phoenix Albuquerque Sun City South Phoenix Scottsdale + 4 more

Grand Canyon University's (G.C.U.) Bachelor of Science in Marketing, offered through G.C.U.’s Colangelo College of Business, explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising.

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Offered By: Colangelo College of Business

Overview

Take the Steps Toward a Career in MarketingGrand Canyon University's (G.C.U.) Bachelor of Science in Marketing, offered through G.C.U.’s Colangelo College of Business, explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising. In addition, you study buyer and consumer behavior using a behavioral science approach that examines distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers.

Degree Outcomes

Prepare for Success with Marketing CurriculumG.C.U.'s bachelor's in marketing degree includes an introduction to business research processes and the research documents used as tools to aid in managerial decision-making. Focus on topics such as designing research projects, collecting primary and secondary data, conducting ethical research, applying statistical tools and measurement techniques, developing a marketing plan and reporting the research in both written and oral presentation formats.... [-]


BSc in International Marketing

International Business School the Hague
Campus 3 years September 2018 Netherlands The Hague

The overall goal is to create an understanding of the relevant factors in working with an organization that addresses more markets than the local market. [+]

The overall goal is to create an understanding of the relevant factors in working with an organization that addresses more markets than the local market. Other ends the focus for this discipline was on multinational companies “exporting” their product to different markets. Two developments had an impact on the organization and the international instead of the multinational character; the accessibility of the internet/social media for most of the world and the global character and interdependencies of our economies. The marketing techniques have not changed, only the way there are adapted on the continuum from “all business is local” to the extreme other end of the spectrum: world citizens in a global world that are smaller and smaller, travelling and buying on the go or from webshops on the other end of the world.... [-]


Bachelor in Marketing

Northwest Missouri State University
Campus Full time 4 years August 2018 USA Maryville

A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews. [+]

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. ... [-]


Bachelor of Science in Business Administration - Marketing

Frankfurt School of Finance & Management
Campus Full time 7 semesters September 2018 Germany Frankfurt am Main

The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. [+]

Target Audience

Highly motivated students who wish to pursue a global career in marketing and sales. The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. Graduates will be able to work in marketing and sales functions in a broad variety of companies ranging from small start-ups to large multinational corporations.

Requirements

Higher Education Entrance Qualification (e.g. Abitur, IB Diploma, etc.)

Frankfurt School Admissions Test or one of the following:

SAT ACT Plus Writing TestAS

Very good knowledge of English, demonstrated by one of the following certificates:... [-]


BSc (Hons) in Business & Marketing

AIMST University
Campus Full time 7 semesters March 2018 Malaysia Kuala Lumpur Kedah + 1 more

This Degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. [+]

BSc (Hons) in Business & Marketing

For many years marketing was interpreted as the means to sell what an organization produced. As competition has increased, companies have begun to recognize the importance of satisfying customers’ need.

This Degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training.

Programme Outline

YEAR 1

BMBM 31101 - Introduction to Business Economics BMBM 31105 - Principles of Management BMFM 31104 - Elements of Accounting BMBM 31106 - Foundation Of Marketing BMBM 31102 - Essentials of Business Communications BMBM 31115 - Principles of Finance BMBM 31107 - Organizational Behaviour BMBM 31103 - Business Statistics UNIV 31002 - English For Specific Academic Purposes MPW 2133 - Malaysian Studies MPW 2113 - *Bahasa Malaysia A; OR MPW 2123 - Bahasa Malaysia B OR ... [-]

BSBA Marketing

University of Denver
Campus Full time September 2018 USA Denver

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. [+]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.... [-]


Bachelor in Marketing (BSBA)

University of Central Missouri
Campus Full time 4 years September 2018 USA Warrensburg

Marketing is the driving force behind the success of American business and industry. It provides the competitive edge that is so important to growth and prosperity in today's business world. [+]

Bachelor in Marketing (BSBA)

Marketing is the driving force behind the success of American business and industry. It provides the competitive edge that is so important to growth and prosperity in today's business world. That's why professionals who are skilled in identifying needs and promoting products and services to meet those needs are in high demand. The marketing major prepares students for a wide variety of careers in business and industry. These opportunities include advertising, promotion, product and brand management, retail management, distribution, marketing research, sales, and sales management. Marketing professionals are involved from the conception and development of a product or service to the final sale and distribution to the customer.... [-]


Bachelor of Science in Marketing

Messiah College
Campus Full time 4 years September 2018 USA Mechanicsburg

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing. [+]

Marketing at Messiah College

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing.

As a marketing major at Messiah College, you'll develop the ability to use your critical thinking skills and creativity to prepare marketing communication plans and develop advertising campaigns and provide research services for local nonprofit organizations. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities. You'll learn how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles.... [-]


Master in Project Management

Hamdan Bin Mohammed Smart University
Online & Campus Combined Full time 8 semesters September 2018 United Arab Emirates Dubai

The Master in Project Management program at Hamdan Bin Mohammed Smart University - Dubai provides a unique opportunity in meeting the specific demands of future business leaders, wishing to progress their professional competencies in a highly competitive field of Project Management (PM). Project Management covers all public, private and social sector organizations involved in managing new initiatives, products and services. Additionally, in a global marketplace, people having distinctive project management skills and competencies are key to achieving organizational objectives and competitiveness. This postgraduate project management degree lets you develop a comprehensive understanding of how to initiate, plan, schedule, lead and expedite projects by applying modern concepts, principles, and techniques using a blend of online tutorial support, physical classes, and self-paced study. [+]

The Master in Project Management program at Hamdan Bin Mohammed Smart University - Dubai provides a unique opportunity in meeting the specific demands of future business leaders, wishing to progress their professional competencies in a highly competitive field of Project Management (PM). Project Management covers all public, private and social sector organizations involved in managing new initiatives, products and services. Additionally, in a global marketplace, people having distinctive project management skills and competencies are key to achieving organizational objectives and competitiveness. This postgraduate project management degree lets you develop a comprehensive understanding of how to initiate, plan, schedule, lead and expedite projects by applying modern concepts, principles, and techniques using a blend of online tutorial support, physical classes, and self-paced study. The study of project management at HBMSU focuses on assigning and managing project resources; scheduling project activities, controlling project finances, managing risks, managing people and facilitating organizational change. ... [-]


Business and Marketing Education

International Accelerator
Campus September 2018 USA Boston

Our B.S. in Business/ Marketing Education will prepare you to teach a broad range of business/marketing courses in grades 6-12. Our graduates are ready to provide students with the vital knowledge and skills required for entry-level employment in business, postsecondary education, and personal business transactions. [+]

Business and Marketing Education

Do you have a passion for business and the desire to educate others? If so, our program Business/ Marketing Education program will provide you with the tools and skills needed to start or advance your career in Business/Marketing Education. Learn in our hands-on project-based setting. You’ll experience authentic learning environments and achieve industry credentialing, including Microsoft Office Specialist Certification.

You’ll also want to be involved in Phi Beta Lambda, which focuses on business-related career competencies and civic and personal responsibility.

With a variety of different programs, we’re sure you’ll find the right one for you!... [-]


Business Management, Marketing, Related support services

The University of Illinois at Chicago
Campus Full time Part time 4 years January 2018 USA Chicago + 1 more

Interested in a career directing and motivating others? Our faculty of experienced managers brings you real-world knowledge at a campus in the heart of Chicago, an international business city. [+]

Business Management, Marketing, Related support services

The U.I.C. College of Business Administration transforms your potential into career success, with the proven skills to become leaders in today’s global economy. The college focuses on the core disciplines of accounting, finance, information management, marketing, and management.

Bachelor of Science in Management

A career in management is a career in leadership.

Interested in a career directing and motivating others? Our faculty of experienced managers brings you real-world knowledge at a campus in the heart of Chicago, an international business city. Management students enjoy special access to executives from across the Chicago business community, as well as practical learning opportunities grounded in critical and analytical approaches to organizational dynamics and human resources.... [-]


BSc Marketing Extended Degree (4 years)

University of Roehampton - Centres
Campus Full time 4 years May 2018 United Kingdom London Birmingham + 1 more

The extended degree programmes include a foundation year, which provides students with a sound introduction to key elements needed for studying business at degree level. Our extended degree programmes give you a thorough and supportive academic preparation for study. [+]

Course overview

The BSc Marketing Extended Degree is designed to give you an excellent grounding for a career in contemporary marketing. The course includes a foundation year to provide you with a sound introduction to the key skills and knowledge for studying at degree-level. You will focus on the ways in which businesses present themselves in the modern, competitive and disruptive consumer environment. Alongside your comprehensive study of all aspects of marketing you will gain an understanding of managing people, business operations and logistics, finance and accounting, corporate strategy and business ethics.

Careers and progression

You will be equipped to work in a range of roles including digital marketing, customer experience management, PR and communications. Our students have gone on to work for major national and international brands, as well as social enterprises and start-ups.... [-]


BS in Business Studies / Marketing

Southern New Hampshire University
Campus Full time September 2018 USA Manchester

This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business. [+]

Go for the Top-Notch Business Degree

Get a top-notch business education with the opportunity to specialize in Southern New Hampshire University’s business studies program.

This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business.

The program includes concentrations in a number of disciplines, enabling students to further tailor their studies. Students may choose more than one concentration, giving them even more of an edge in the job market.

Marketing Concentration

Marketing is a broad field that includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing and servicing products in the domestic and/or international marketplaces. It is the driving force in business. The degree to which companies respond to customer demands largely determines their success. This is the underlying note of all marketing activities.... [-]


Bachelor Marketing

California State University Bakersfield
Campus Full time 4 years September 2018 USA Bakersfield

The Management & Marketing Department prepares students for careers in a variety of organizational occupations. [+]

The Management & Marketing Department prepares students for careers in a variety of organizational occupations, including: human resource positions like benefits or compensation specialists; logistics positions in warehousing, supply chain management, or transportation; a variety of management positions, marketing careers in sales, advertising, or product/brand management; or entrepreneurial opportunities in small business. In addition to responsibility for the coursework in these areas, this department is also responsible for the courses in the general business administration area.

Required courses for concentration

Four (4) courses selected from:

MKTG 3010 Consumer Behavior MKTG 3020 Advertising & Public Relations MKTG 3040 Professional Selling MKTG 4050 Sales Management MKTG 4060 Marketing Channels & Logistics MKTG 4100 E- Business Marketing MKTG 4200 Global Marketing MKTG 4300 Services Marketing ... [-]

BSc in Marketing with Digital Technologies

Frederick University
Campus Full time Part time 8 semesters September 2018 Cyprus Nicosia Limassol + 2 more

The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers. [+]

The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers.

This unique program aims to provide the necessary knowledge and practical experience to meet the contemporary needs. The program has a strong foundation in business and marketing but its delivery is also heavily influenced with the input from other fields, namely, information technology so as to understand and appreciate the current information ecosystem, including the WWW and smart mobile devices, and media communication so as to understand and appreciate how digital content and information can be constructed and used.... [-]