Bachelor of Science Degrees in Marketing Studies

Compare 54 Bachelor of Science Programs in Marketing Studies

Marketing Studies

Marketing is a critical component to our economic system, and a Bachelor of Science in Marketing Studies opens a myriad of doors to students to enter this dynamic field. Students who possess a bachelor’s degree in marketing are well-positioned to earn jobs at companies that manufacture or sell products and services, as well as at agencies.

What is a BSc in Marketing? A BSc in Marketing gives graduates a launching pad from which to begin lucrative business careers. Participants in these programs will study product marketing, brand management, customer behavior, market research, Internet marketing trends, marketing analytics, marketing communications and more. Social media marketing, email marketing, e-commerce, digital public relations, online reputation and brand management, online advertising, and web metrics are some areas in which graduates can focus and grow their careers.

After successfully completing a Bachelor of Science in Marketing, students will be ready to seek job positions in one of today’s most vibrant areas of business. The strength of Internet marketing has created a whole new set of specialties, making this a great career choice.

Education costs for a bachelor’s degree in a marketing studies field are specific to each school and can therefore vary. Most programs take four years to complete unless students have received prior degrees. In these cases, a bachelor’s degree may be able to be received in two years, but this will also vary depending upon the institution.

Common job titles appropriate for a person with a Bachelor of Science in Marketing include marketing specialist, marketing manager, market research analyst, brand manager, product manager, account coordinator, account executive, account manager, e-commerce specialist, marketing communications manager, copywriter, and more. Some jobs will be with advertising or marketing agencies while others will be with companies seeking to market their own products or services. 

When considering where to take classes to earn a bachelor’s degree in marketing studies, online institutions offer many great options. This learning methodology maximizes students’ time and can be extremely useful for those persons studying Internet marketing topics. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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BSc In Marketing

Grand Canyon University
Campus or Online Full time Part time September 2018 USA Phoenix Albuquerque Sun City South Phoenix Scottsdale + 4 more

Grand Canyon University's (GCU) Bachelor of Science in Marketing, offered through GCU’s Colangelo College of Business, explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising. [+]

Offered By: Colangelo College of Business

Overview

Take the Steps Toward a Career in MarketingGrand Canyon University's (GCU) Bachelor of Science in Marketing, offered through GCU’s Colangelo College of Business, explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising. In addition, you study buyer and consumer behavior using a behavioral science approach that examines distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers.

Degree Outcomes

Prepare for Success with Marketing CurriculumGCU's bachelor's in marketing degree includes an introduction to business research processes and the research documents used as tools to aid in managerial decision-making. Focus on topics such as designing research projects, collecting primary and secondary data, conducting ethical research, applying statistical tools and measurement techniques, developing a marketing plan and reporting the research in both written and oral presentation formats.... [-]


BSc in International Marketing

International Business School the Hague
Campus 3 years September 2018 Netherlands The Hague

The overall goal is to create an understanding of the relevant factors in working with an organization that addresses more markets than the local market. [+]

The overall goal is to create an understanding of the relevant factors in working with an organization that addresses more markets than the local market. Other ends the focus for this discipline was on multinational companies “exporting” their product to different markets. Two developments had an impact on the organization and the international instead of the multinational character; the accessibility of the internet/social media for most of the world and the global character and interdependencies of our economies. The marketing techniques have not changed, only the way there are adapted on the continuum from “all business is local” to the extreme other end of the spectrum: world citizens in a global world that are smaller and smaller, travelling and buying on the go or from webshops on the other end of the world.... [-]


Bachelor in Marketing

Northwest Missouri State University
Campus Full time 4 years August 2018 USA Maryville

A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews. [+]

BScs in Marketing Studies. Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews. For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. Career Opportunities More than 95% of students graduating with a degree in marketing either continued their education or found employment within six months after graduation. The following is a listing of common positions for graduates with a marketing major: Retail Management Advertising Product Management Industrial Purchasing Sales Management Marketing Research Personal Selling Management Training *Based on self-reported data in recent years. Profession-Based Learning Experiences Knacktive combines six disciplines (computer science, English, graphic design, marketing, mass communications and public relations) into a one-semester interactive and collaborative course. The student-led teams conduct market research, analyze data, write creative strategies, and developed an integrated, digital marketing communication campaign and promotional materials for a real-world client. At the end of each course, the team makes a formal presentation or client... [-]

Bachelor in Marketing (BSBA)

University of Central Missouri
Campus Full time 4 years September 2018 USA Warrensburg

Marketing is the driving force behind the success of American business and industry. It provides the competitive edge that is so important to growth and prosperity in today's business world. That's why professionals who are... [+]

Bachelor in Marketing (BSBA)

Marketing is the driving force behind the success of American business and industry. It provides the competitive edge that is so important to growth and prosperity in today's business world. That's why professionals who are skilled in identifying needs and promoting products and services to meet those needs are in high demand. The marketing major prepares students for a wide variety of careers in business and industry. These opportunities include advertising, promotion, product and brand management, retail management, distribution, marketing research, sales, and sales management. Marketing professionals are involved from the conception and development of a product or service to the final sale and distribution to the customer.... [-]


Bachelor of Science in Business Administration - Marketing

Frankfurt School of Finance & Management
Campus Full time 7 semesters September 2018 Germany Frankfurt am Main

The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. [+]

BScs in Marketing Studies. Target Audience Highly motivated students who wish to pursue a global career in marketing and sales. The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. Graduates will be able to work in marketing and sales functions in a broad variety of companies ranging from small start-ups to large multinational corporations. Requirements Higher Education Entrance Qualification (e.g. Abitur, IB Diploma, etc.) Frankfurt School Admissions Test or one of the following: SAT ACT Plus Writing TestAS Very good knowledge of English, demonstrated by one of the following certificates: TOEFL iBT (minimum score 90) IELTS (Academic format, minimum score 6.5) Cambridge Certificate of Advanced English Cambridge Certificate of Proficiency Pearson Test of English Academic (minimum score: 58) Curriculum Marketing SEMESTER 1 Mathematics Business Information Systems Microeconomics and Decision Making Financial Accounting Finance SEMESTER 2 Statistics and Probability Marketing Markets, Incentives and Ethical Management Principles of Private Law Managerial Accounting SEMESTER 3 Applied Research Methodology Market Research Operations Management Sales Management Language SEMESTER 4 Corporate Design and Behaviour Digital Marketing Consumer Behaviour Brand Management International Marketing SEMESTER 5 Semester abroad SEMESTER 6 & 7 Finance and Banking Bachelor Thesis Managing Organisations Economics Business and Society [-]

Marketing – Professional Sales

International Accelerator
Campus Full time Part time September 2018 USA Boston

Establish a solid foundation for your career by focusing on the drivers of marketing, including the trends that cause existing and new markets to develop. You will have the chance to enroll in innovative courses such as “Marketing on the Internet” and “Sports Marketing.” Additionally, the department participates in the International Business Seminars program, allowing students to travel to Europe and learn best business practices from several firms and companies. [+]

Marketing – Professional Sales You love the thrill of the sale or dream of launching the next big product promotion. About Marketing Establish a solid foundation for your career by focusing on the drivers of marketing, including the trends that cause existing and new markets to develop. You will have the chance to enroll in innovative courses such as “Marketing on the Internet” and “Sports Marketing.” Additionally, the department participates in the International Business Seminars program, allowing students to travel to Europe and learn best business practices from several firms and companies. Concentration Available: Professional Sales Through course work, learn about sales fundamentals and management, then engage in either a professional sales practicum or a professional sales internship, which are designed for you to gain experience while working in sales positions guided by a sales professional practitioner and overseen by a faculty mentor. Possible Careers Advertising manager Customer service manager Promotions coordinator Sales manager Program Requirements Once you're a student at our university, you'll need to meet the requirements below to continue pursuing this major. 30 credit hours of college-level coursework at least 12 credit hours from the LSU Flagship campus at least 9 credit hours in business courses grade of “C-” or better in ACCT 2001, ECON 2000, ENGL 1001, ISDS 1102, MATH 1021, and MATH 1431 2.6 cumulative GPA 2.3 business GPA [-]

Bachelor of Science in Business Administration in Management and Marketing

Arkansas Tech University
Campus Full time 4 years January 2018 USA Russellville

The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole. [+]

BScs in Marketing Studies. The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole. Major Options Management & Marketing Concentration The matrix below is a sample plan for all coursework required for this program. Freshman Fall ... [-]

BSBA Marketing

University of Denver
Campus Full time September 2018 USA Denver

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. [+]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business. We will expect you to take responsibility for your learning by attending every class, contributing to your teams and to your class discussions, keeping your word, and reaching your goals. Marketing is an exciting area that addresses many of the changes taking place in business-to-consumer and business-to-business environments. Our field includes digital and other media promotions including working for either clients or ad agencies, planning social and mobile campaigns, and analyzing the results of your work. We prepare you to go into business-to-business sales or to be part of a global... [-]

Bachelor of Science in Marketing

Messiah College
Campus Full time 4 years September 2018 USA Mechanicsburg

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing. [+]

Marketing at Messiah College

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing.

As a marketing major at Messiah College, you'll develop the ability to use your critical thinking skills and creativity to prepare marketing communication plans and develop advertising campaigns and provide research services for local nonprofit organizations. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities. You'll learn how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles.... [-]


BSc (Hons) in Business & Marketing

AIMST University
Campus Full time 7 semesters March 2018 Malaysia Kuala Lumpur Kedah + 1 more

This Degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. [+]

BSc (Hons) in Business & Marketing For many years marketing was interpreted as the means to sell what an organization produced. As competition has increased, companies have begun to recognize the importance of satisfying customers’ need. This Degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. Programme Outline YEAR 1 BMBM 31101 - Introduction to Business Economics BMBM 31105 - Principles of Management BMFM 31104 - Elements of Accounting BMBM 31106 - Foundation Of Marketing BMBM 31102 - Essentials of Business Communications BMBM 31115 - Principles of Finance BMBM 31107 - Organizational Behaviour BMBM 31103 - Business Statistics UNIV 31002 - English For Specific Academic Purposes MPW 2133 - Malaysian Studies MPW 2113 - *Bahasa Malaysia A; OR MPW 2123 - Bahasa Malaysia B OR Elective: (Choose TWO only ) UNIV 31011 - i) Sociological Perspectives UNIV 31013 - ii) General Psychology UNIV 31019 - iii) Introduction to History UNIV 31015 - iv) Critical Thinking UNIV 31018 - v) Introduction to Communication YEAR 2 BMBM 32107 - Business Ethics BMBM 32109 - Consumer Behaviour BMBM 32103 - Marketing Planning and Management BMBM 32108 - Business Law BMBM 32113 - Sales Management BMFM 32110 - Operations Management BMBM 32111 - Promotional Strategy BMBM 32112 - Business Research Methods MPW 2153 / MPW 2143 - Moral Studies /Islamic Studies UNIV 31001 - English for Professional Purposes Elective: (Choose ONE only ) UNIV 31011 - i)Sociological... [-]

Bachelor of Science in Marketing

Claflin University
Campus Full time 4 years September 2018 USA Orangeburg

This major prepares students to understand the business activities employed in the anticipation, management, and satisfaction of demand through the exchange process. [+]

BScs in Marketing Studies. This major prepares students to understand the business activities employed in the anticipation, management, and satisfaction of demand through the exchange process. Curriculum The curriculum at Claflin University in the School of Business is challenging; however, we believe that you are ready for the challenge. The curriculum requirements for the Marketing program include a mix of general education requirements, business administration coursework and Marketing courses, both required and elective. Student Opportunities and Experience Global Experiences The School of Business provides opportunities for business students to have international study and cultural experiences by allowing students to travel to places like India, London, Puerto Rico and various other destinations while they are in undergraduate or graduate business programs. Research Opportunities During the spring semester of each year students have the opportunity to present research that they have conducted in the area of business or cross-disciplinary research with other students in varying majors. Internships and Corporate Visits Business students have internship and corporate visitation opportunities from their freshman to their senior year at Claflin University. Many of our students have intern at BMW, Wells Fargo, Santee Cooper, the United States Department of Energy and more. Admissions Requirements Claflin University offers incredible preparation for life and career success, whether you're seeking a four-year undergraduate experience or graduate education. [-]

BSc in Marketing

Northeastern Illinois University
Campus Full time 4 years September 2018 USA Chicago Grayslake + 1 more

The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet. [+]

The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet. Program Benefits The curriculum for the Marketing major is designed to provide students with a foundation of marketing theory and practice in all types of business and organization. Modern developments in technology (e.g., social media, digital media, and internet) are emphasized in the Marketing curriculum. Successful completion of the Marketing major will enable you to approach a marketing situation from a problem-solving perspective: abstract key issues to be addressed in the situation, identify relevant marketing knowledge and options suitable for the situation, critically analyze these options and make a clear written and oral recommendation. The College of Business and Management has a set of well-established Program Learning Goals and Learning Objectives across all majors that are assessed on a periodic basis. The College of Business and Management is AACSB accredited, and is among top 5% of the worldwide business schools offering degree programs. Career Options The knowledge and skills developed in the Marketing major can qualify students for a variety of career areas. A sample of the jobs after graduation includes: Personal Selling Retail Management Distribution Planning Customer Service Advertising/Sales Promotion Product/brand Management Digital and Social Media Marketing Telemarketing Franchise Unit Management Northeastern's Career Development Center empowers students and alumni by providing excellent opportunities for... [-]

BS in Business Studies / Marketing

Southern New Hampshire University
Campus Full time September 2018 USA Manchester

This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business. [+]

BScs in Marketing Studies. Go for the Top-Notch Business Degree Get a top-notch business education with the opportunity to specialize in Southern New Hampshire University’s business studies program. This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business. The program includes concentrations in a number of disciplines, enabling students to further tailor their studies. Students may choose more than one concentration, giving them even more of an edge in the job market. Marketing Concentration Marketing is a broad field that includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing and servicing products in the domestic and/or international marketplaces. It is the driving force in business. The degree to which companies respond to customer demands largely determines their success. This is the underlying note of all marketing activities. Graduates are prepared to work in various areas of marketing, including retail management, professional sales, purchasing, advertising, research, product/brand management, product distribution and customer relations. Marketing positions exist in a wide variety of corporate settings, including multinational corporations, independently owned local businesses and nonprofit organizations. [-]

Bachelor Marketing

California State University Bakersfield
Campus Full time 4 years September 2018 USA Bakersfield

The Management & Marketing Department prepares students for careers in a variety of organizational occupations. [+]

The Management & Marketing Department prepares students for careers in a variety of organizational occupations, including: human resource positions like benefits or compensation specialists; logistics positions in warehousing, supply chain management, or transportation; a variety of management positions, marketing careers in sales, advertising, or product/brand management; or entrepreneurial opportunities in small business. In addition to responsibility for the coursework in these areas, this department is also responsible for the courses in the general business administration area. Required courses for concentration Four (4) courses selected from: MKTG 3010 Consumer Behavior MKTG 3020 Advertising & Public Relations MKTG 3040 Professional Selling MKTG 4050 Sales Management MKTG 4060 Marketing Channels & Logistics MKTG 4100 E- Business Marketing MKTG 4200 Global Marketing MKTG 4300 Services Marketing and one (1) of the following: MKTG 4000Marketing Research & Control or MKTG 4908 Marketing Planning & Problem Solving *Students may take MKTG 400 & 490 Plus two (2) more courses form the selection above. Application All prospective students must apply through CSUMentor, the California State University website designed to help students through each phase of their application process. CSUMentor is also a great way to begin planning for college and to keep track of your academic progress. Many college planning resources are available on CSUMentor. A standard, non-refundable fee of $55.00 applies (fee waivers are available for those who may qualify). Application Process for First-Time Freshmen Check to be sure you meet the Admission Requirements for First-Time Freshmen. Submit an application to CSU Bakersfield through CSUMentor, the... [-]

Bachelor of Science in Marketing

University Of Professional Studies Accra
Campus Full time September 2018 Ghana Accra

[+]

BScs in Marketing Studies. Bachelor of Science in Marketing The BSc Marketing programme is designed to provide students with uniform knowledge of modern marketing concepts and practices within the broader context of business and management. Highlights of the programme include marketing of goods, services and ideas; customer dynamics, marketing research, integrated marketing communications, digital marketing, brands management and social marketing. Through the case method, students will master analytical skills employed in planning and developing marketing programmes. On completion, graduates will be well positioned for a wide array of marketing related careers in media, sales, distribution, advertising, market research, strategic marketing and brand or product management. Admission Requirements for this Undergraduate Programmes West African Senior School Certificate Examination (WASSCE) Senior Secondary School Certificate Examination (SSSCE) General Business Certificate of Examination (GBCE) American High School Grade 12 with at least Final Grade Point of 3.0. WASSCE and SSSCE/GBCE applicants must have at least credit passes (i.e. grade A1-C6 and grade A-D respectively) in three core subjects including English Language, Mathematics and Integrated Science/Social Studies in addition to any three elective subjects with an aggregate score of 24 or better. [-]