Bachelor of Science Degrees in Marketing Studies

Compare 52 Bachelor of Science Programs in Marketing Studies

Marketing Studies

Marketing is a critical component to our economic system, and a Bachelor of Science in Marketing Studies opens a myriad of doors to students to enter this dynamic field. Students who possess a bachelor’s degree in marketing are well-positioned to earn jobs at companies that manufacture or sell products and services, as well as at agencies.

What is a BSc in Marketing? A BSc in Marketing gives graduates a launching pad from which to begin lucrative business careers. Participants in these programs will study product marketing, brand management, customer behavior, market research, Internet marketing trends, marketing analytics, marketing communications and more. Social media marketing, email marketing, e-commerce, digital public relations, online reputation and brand management, online advertising, and web metrics are some areas in which graduates can focus and grow their careers.

After successfully completing a Bachelor of Science in Marketing, students will be ready to seek job positions in one of today’s most vibrant areas of business. The strength of Internet marketing has created a whole new set of specialties, making this a great career choice.

Education costs for a bachelor’s degree in a marketing studies field are specific to each school and can therefore vary. Most programs take four years to complete unless students have received prior degrees. In these cases, a bachelor’s degree may be able to be received in two years, but this will also vary depending upon the institution.

Common job titles appropriate for a person with a Bachelor of Science in Marketing include marketing specialist, marketing manager, market research analyst, brand manager, product manager, account coordinator, account executive, account manager, e-commerce specialist, marketing communications manager, copywriter, and more. Some jobs will be with advertising or marketing agencies while others will be with companies seeking to market their own products or services. 

When considering where to take classes to earn a bachelor’s degree in marketing studies, online institutions offer many great options. This learning methodology maximizes students’ time and can be extremely useful for those persons studying Internet marketing topics. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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BSc Marketing Extended Degree (4 years)

University of Roehampton - Centres
Campus Full time 4 years May 2018 United Kingdom London Birmingham + 1 more

The extended degree programmes include a foundation year, which provides students with a sound introduction to key elements needed for studying business at degree level. Our extended degree programmes give you a thorough and supportive academic preparation for study. [+]

Course overview

The BSc Marketing Extended Degree is designed to give you an excellent grounding for a career in contemporary marketing. The course includes a foundation year to provide you with a sound introduction to the key skills and knowledge for studying at degree level. You will focus on the ways in which businesses present themselves in the modern, competitive and disruptive consumer environment. Alongside your comprehensive study of all aspects of marketing, you will gain an understanding of managing people, business operations and logistics, finance and accounting, corporate strategy and business ethics.

Careers and progression

You will be equipped to work in a range of roles including digital marketing, customer experience management, PR, and communications. Our students have gone on to work for major national and international brands, as well as social enterprises and start-ups.... [-]


Bachelor (B.S.) in Digital Media - Major in Digital Marketing

Tribeca Flashpoint College
Online Campus Full time Part time 4 years September 2018 USA Chicago + 2 more

In our Bachelor's in Digital Media, Digital Marketing Major, you will learn not only traditional marketing principles, but also the newest technologies and trends driving digital marketing today, including video content creation, website development, mobile user experience design, search engine optimization (SEO), digital advertising, social media engagement, analytics and reporting, and more. [+]

MARKETING HAS MOVED INTO THE 21ST CENTURY—BUT MOST MARKETING PROGRAMS HAVE NOT.

The digital age has profoundly transformed the marketing landscape—yet many degree programs have failed to adapt and keep pace. If you aspire to a career in this exciting and rapidly-evolving profession, you need a progressive digital marketing program that can truly prepare you for today's jobs.

As a reputable leader in digital media with a proven track record of preparing graduates for the real world, Tribeca Flashpoint College has developed a uniquely progressive marketing curriculum to give students a leg-up in the 21st-century digital marketing industry. In our Bachelor's in Digital Media, Digital Marketing Major, you will learn not only traditional marketing principles, but also the newest technologies and trends driving digital marketing today, including video content creation, website development, mobile user experience design, search engine optimization (SEO), digital advertising, social media engagement, analytics and reporting, and more.... [-]


BSBA Marketing

University of Denver
Campus Full time September 2018 USA Denver

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. [+]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.... [-]


Bachelor of Science in Business Administration - Marketing

Frankfurt School of Finance & Management
Campus Full time 7 semesters September 2018 Germany Frankfurt am Main

The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. [+]

Target Audience

Highly motivated students who wish to pursue a global career in marketing and sales. The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. Graduates will be able to work in marketing and sales functions in a broad variety of companies ranging from small start-ups to large multinational corporations.

Requirements

Higher Education Entrance Qualification (e.g. Abitur, IB Diploma, etc.)

Frankfurt School Admissions Test or one of the following:

SAT ACT Plus Writing TestAS

Very good knowledge of English, demonstrated by one of the following certificates:... [-]


Bachelor of Marketing

An-Najah National University
Campus Full time 4 years August 2018 Palestinian Territories Nablus

Consistent with the mission of An-Najah National University and the Faculty of Economics and Administrative Sciences in coping with the requirements of the new era and contributing to the building of a promising generation of Palestinian people, and given the growing demand for graduates of this Field of Specialty of Business, the Marketing Department was established in the Faculty of Economics and Administrative Sciences in 1999-2000. [+]

Faculty

Faculty of Economics and Social Studies

Program Description

Consistent with the mission of An-Najah National University and the Faculty of Economics and Administrative Sciences in coping with the requirements of the new era and contributing to the building of a promising generation of Palestinian people, and given the growing demand for graduates of this Field of Specialty of Business, the Marketing Department was established in the Faculty of Economics and Administrative Sciences in 1999-2000. The An-Najah Marketing Department became the first Marketing Department on this level amongst the Palestinian Universities. It became a separate Department in the first semester of the academic year 2003-2004. The Marketing Department currently has seven faculty members of Ph.D.'s and Masters who are specialized in marketing. It is considered to be the Third Department in the Faculty in terms of its total number of students.... [-]


Bachelor Marketing

California State University Bakersfield
Campus Full time 4 years September 2018 USA Bakersfield

The Management & Marketing Department prepares students for careers in a variety of organizational occupations. [+]

The Management & Marketing Department prepares students for careers in a variety of organizational occupations, including: human resource positions like benefits or compensation specialists; logistics positions in warehousing, supply chain management, or transportation; a variety of management positions, marketing careers in sales, advertising, or product/brand management; or entrepreneurial opportunities in small business. In addition to responsibility for the coursework in these areas, this department is also responsible for the courses in the general business administration area.

Required courses for concentration

Four (4) courses selected from:

MKTG 3010 Consumer Behavior MKTG 3020 Advertising & Public Relations MKTG 3040 Professional Selling MKTG 4050 Sales Management MKTG 4060 Marketing Channels & Logistics MKTG 4100 E-Business Marketing MKTG 4200 Global Marketing MKTG 4300 Services Marketing ... [-]

Bachelor of Science in Business Administration major in Marketing

American University of Sharjah
Campus Full time September 2018 United Arab Emirates Sharjah

We teach students to understand and meet customers' needs and desires with an organization's products and services. Without successful marketing strategies, even the best products will not thrive in the marketplace. Thus, effective marketing is vital for the success of any organization, institution, business or country. [+]

Our courses introduce students to the dynamic, exciting, media-driven, people-centered world of marketing.

We teach students to understand and meet customers' needs and desires with an organization's products and services. Without successful marketing strategies, even the best products will not thrive in the marketplace. Thus, effective marketing is vital for the success of any organization, institution, business or country.

Our regionally renowned program offers excellent facilities, highly qualified faculty members and an exciting curriculum that blends both theoretical and practical knowledge to provide our students with the best possible training ground for their future endeavors in the fast-paced world of international commerce.... [-]


BSc in Marketing with Digital Technologies

Frederick University
Campus Full time Part time 8 semesters September 2018 Cyprus Nicosia Limassol + 2 more

The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers. [+]

The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers.

This unique program aims to provide the necessary knowledge and practical experience to meet the contemporary needs. The program has a strong foundation in business and marketing but its delivery is also heavily influenced with the input from other fields, namely, information technology so as to understand and appreciate the current information ecosystem, including the WWW and smart mobile devices, and media communication so as to understand and appreciate how digital content and information can be constructed and used.... [-]


Bachelor of Science in Advertising/Public Relations (BSc)

Abilene Christian University
Campus Full time September 2018 USA Abilene

Whether you have your sights set on the agencies of Madison Avenue or the businesses of Main Street America, the Bachelor of Science in advertising and public relations at A.C.U. will prepare you for an exciting communications career. [+]

The first newspaper ad appeared in 1704 and the first big-budget ad campaign -- $11,000 for Ivory Soap -- launched in 1882. A lot has changed in two centuries, but the foundation is still the same: communicate your brand’s message in a compelling and strategic way.

Whether you have your sights set on the agencies of Madison Avenue or the businesses of Main Street America, the Bachelor of Science in advertising and public relations at A.C.U. will prepare you for an exciting communications career.

Our program provides a holistic approach to integrated marketing communications, including tactics for the creation and implementation of advertising, public relations and digital media techniques. We strongly believe in the value of real-world experiences to complement classroom learning, so all students are required to test their skills and knowledge through an internship.... [-]


Bachelor of Science in Marketing

Messiah College
Campus Full time 4 years September 2018 USA Mechanicsburg

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing. [+]

Marketing at Messiah College

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing.

As a marketing major at Messiah College, you'll develop the ability to use your critical thinking skills and creativity to prepare marketing communication plans and develop advertising campaigns and provide research services for local nonprofit organizations. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities. You'll learn how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles.... [-]


Bachelor in Marketing

Northwest Missouri State University
Campus Full time 4 years August 2018 USA Maryville

A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews. [+]

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. ... [-]


Business and Marketing Education

International Accelerator
Campus September 2018 USA Boston

Our B.S. in Business/ Marketing Education will prepare you to teach a broad range of business/marketing courses in grades 6-12. Our graduates are ready to provide students with the vital knowledge and skills required for entry-level employment in business, postsecondary education, and personal business transactions. [+]

Business and Marketing Education

Do you have a passion for business and the desire to educate others? If so, our program Business/ Marketing Education program will provide you with the tools and skills needed to start or advance your career in Business/Marketing Education. Learn in our hands-on project-based setting. You’ll experience authentic learning environments and achieve industry credentialing, including Microsoft Office Specialist Certification.

You’ll also want to be involved in Phi Beta Lambda, which focuses on business-related career competencies and civic and personal responsibility.

With a variety of different programs, we’re sure you’ll find the right one for you!... [-]


Bachelor of Science in Marketing

University Of Professional Studies Accra
Campus Full time September 2018 Ghana Accra

The BSc Marketing programme is designed to provide students with uniform knowledge of modern marketing concepts and practices within the broader context of business and management. Highlights of the programme include marketing of goods, services and ideas; customer dynamics, marketing research, integrated marketing communications, digital marketing, brands management and social marketing. Through the case method, students will master analytical skills employed in planning and developing marketing programmes. On completion, graduates will be well positioned for a wide array of marketing related careers in media, sales, distribution, advertising, market research, strategic marketing and brand or product management. [+]

Bachelor of Science in Marketing

The BSc Marketing programme is designed to provide students with uniform knowledge of modern marketing concepts and practices within the broader context of business and management. Highlights of the programme include marketing of goods, services and ideas; customer dynamics, marketing research, integrated marketing communications, digital marketing, brands management and social marketing. Through the case method, students will master analytical skills employed in planning and developing marketing programmes. On completion, graduates will be well positioned for a wide array of marketing related careers in media, sales, distribution, advertising, market research, strategic marketing, and brand or product management.... [-]


BSc (Hons) Marketing

Kent Business School, University of Kent
Campus Full time Part time 3 - 4 years September 2018 United Kingdom Canterbury + 1 more

The programme provides a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing. [+]

Location: Canterbury

The BSc Marketing programme offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing.

This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing.

The programme equips you with the key skills and knowledge essential for managing a business and specialist Marketing skills and knowledge. It will strongly appeal to students who are considering a future career in Marketing.

Accredited by The Chartered Institute of Marketing, Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.... [-]


BSc In Marketing

Grand Canyon University
Online Campus Full time Part time September 2018 USA Phoenix Albuquerque Sun City South Phoenix Scottsdale + 5 more

Grand Canyon University's (G.C.U.) Bachelor of Science in Marketing, offered through G.C.U.’s Colangelo College of Business, explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising.

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Offered By: Colangelo College of Business

Overview

Take the Steps Toward a Career in MarketingGrand Canyon University's (G.C.U.) Bachelor of Science in Marketing, offered through G.C.U.’s Colangelo College of Business, explores topics such as marketing principles, marketing management, strategic management, marketing research and the key elements of promotion and advertising. In addition, you study buyer and consumer behavior using a behavioral science approach that examines distinct buyer strategies and decision-making processes of purchase by organizational buyers and consumers.

Degree Outcomes

Prepare for Success with Marketing CurriculumG.C.U.'s bachelor's in marketing degree includes an introduction to business research processes and the research documents used as tools to aid in managerial decision-making. Focus on topics such as designing research projects, collecting primary and secondary data, conducting ethical research, applying statistical tools and measurement techniques, developing a marketing plan and reporting the research in both written and oral presentation formats.... [-]