Bachelor of Science Degrees in Marketing Studies

Compare 52 BSc Degrees in Marketing Studies

Marketing Studies

Marketing is a critical component to our economic system, and a Bachelor of Science in Marketing opens a myriad of doors to students to enter this dynamic field. Students who possess a bachelor’s degree in marketing are well-positioned to earn jobs at companies that manufacture or sell products and services, as well as at agencies.

What is a BSc in Marketing? A BSc in Marketing gives graduates a launching pad from which to begin lucrative business careers. Participants in these programs will study product marketing, brand management, customer behavior, market research, Internet marketing trends, marketing analytics, marketing communications and more. Social media marketing, email marketing, e-commerce, digital public relations, online reputation and brand management, online advertising, and web metrics are some areas in which graduates can focus and grow their careers.

After successfully completing a Bachelor of Science in Marketing, students will be ready to seek job positions in one of today’s most vibrant areas of business. The strength of Internet marketing has created a whole new set of specialties, making this a great career choice.

Education costs for a bachelor’s degree in marketing are specific to each school and can therefore vary. Most programs take four years to complete unless students have received prior degrees. In these cases, a bachelor’s degree may be able to be received in two years, but this will also vary depending upon the institution.

Common job titles appropriate for a person with a Bachelor of Science in Marketing include marketing specialist, marketing manager, market research analyst, brand manager, product manager, account coordinator, account executive, account manager, e-commerce specialist, marketing communications manager, copywriter, and more. Some jobs will be with advertising or marketing agencies while others will be with companies seeking to market their own products or services. 

When considering where to take classes to earn a bachelor’s degree in marketing, online institutions offer many great options. This learning methodology maximizes students’ time and can be extremely useful for those persons studying Internet marketing topics. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Bachelor in Marketing

Northwest Missouri State University
Campus Full time 4 years August 2018 USA Maryville

A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews. [+]

BScs in Marketing Studies. Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews. For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. Career Opportunities More than 95% of students graduating with a degree in marketing either continued their education or found employment within six months after graduation. The following is a listing of common positions for graduates with a marketing major: Retail Management Advertising Product Management Industrial Purchasing Sales Management Marketing Research Personal Selling Management Training *Based on self-reported data in recent years. Profession-Based Learning Experiences Knacktive combines six disciplines (computer science, English, graphic design, marketing, mass communications and public relations) into a one-semester interactive and collaborative course. The student-led teams conduct market research, analyze data, write creative strategies, and developed an integrated, digital marketing communication campaign and promotional materials for a real-world client. At the end of each course, the team makes a formal presentation or client... [-]

Bachelor of Science in Business Administration - Marketing

Frankfurt School of Finance & Management
Campus Full time 7 semesters September 2017 Germany Frankfurt am Main

The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. [+]

Target Audience Highly motivated students who wish to pursue a global career in marketing and sales. The BSc in Business Administration with focus on Marketing is a first degree that gives you a broad knowledge of all areas of management with a dedicated focus on marketing. Graduates will be able to work in marketing and sales functions in a broad variety of companies ranging from small start-ups to large multinational corporations. Requirements Higher Education Entrance Qualification (e.g. Abitur, IB Diploma, etc.) Frankfurt School Admissions Test or one of the following: SAT ACT Plus Writing TestAS Very good knowledge of English, demonstrated by one of the following certificates: TOEFL iBT (minimum score 90) IELTS (Academic format, minimum score 6.5) Cambridge Certificate of Advanced English Cambridge Certificate of Proficiency Pearson Test of English Academic (minimum score: 58) Curriculum Marketing SEMESTER 1 Mathematics Business Information Systems Microeconomics and Decision Making Financial Accounting Finance SEMESTER 2 Statistics and Probability Marketing Markets, Incentives and Ethical Management Principles of Private Law Managerial Accounting SEMESTER 3 Applied Research Methodology Market Research Operations Management Sales Management Language SEMESTER 4 Corporate Design and Behaviour Digital Marketing Consumer Behaviour Brand Management International Marketing SEMESTER 5 Semester abroad SEMESTER 6 & 7 Finance and Banking Bachelor Thesis Managing Organisations Economics Business and Society [-]

Business and Marketing Education

International Accelerator
Campus September 2017 USA Boston

Our B.S. in Business/ Marketing Education will prepare you to teach a broad range of business/marketing courses in grades 6-12. Our graduates are ready to provide students with the vital knowledge and kills required for entry level employment in business, postsecondary education, and personal business transactions. [+]

BScs in Marketing Studies. Business and Marketing Education Do you have a passion for business and the desire to educate others? If so, our program Business/ Marketing Education program will provide you with the tools and skills needed to start or advance your career in Business/Marketing Education. Learn in our hands-on project-based setting. You’ll experience authentic learning environments and achieve industry credentialing, including Microsoft Office Specialist Certification. You’ll also want to be involved in Phi Beta Lambda, which focuses on business-related career competencies and civic and personal responsibility. With a variety of different programs, we’re sure you’ll find the right one for you! Our B.S. in Business/ Marketing Education will prepare you to teach a broad range of business/marketing courses in grades 6-12. Our graduates are ready to provide students with the vital knowledge and kills required for entry level employment in business, postsecondary education, and personal business transactions. If you’re ready to teach, we’re ready to help you meet your goals. [-]

Bachelor of Science in Business Administration in Management and Marketing

Arkansas Tech University
Campus Full time 4 years January 2018 USA Russellville

The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole. [+]

The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole. Major Options Management & Marketing Concentration The matrix below is a sample plan for all coursework required for this program. Freshman Fall ... [-]

Business Management, Marketing, Related support services

The University of Illinois at Chicago
Campus Full time Part time 4 years January 2018 USA Chicago + 1 more

Interested in a career directing and motivating others? Our faculty of experienced managers brings you real-world knowledge at a campus in the heart of Chicago, an international business city. [+]

BScs in Marketing Studies. Business Management, Marketing, Related support services The UIC College of Business Administration transforms your potential into career success, with the proven skills to become leaders in today’s global economy. The college focuses on the core disciplines of accounting, finance, information management, marketing and management. Bachelor of Science in Management A career in management is a career in leadership. Interested in a career directing and motivating others? Our faculty of experienced managers brings you real-world knowledge at a campus in the heart of Chicago, an international business city. Management students enjoy special access to executives from across the Chicago business community, as well as practical learning opportunities grounded in critical and analytical approaches to organizational dynamics and human resources. Curriculum The Bachelor of Science in Management from UIC Business will equip you with the necessary skills to successfully lead and manage people and organizations. With a varied curriculum encompassing human resource management, strategic management, leadership, managerial skills and managerial logistics, you’ll gain the skills to excel in and lead teams, negotiate conflict and develop strategy to help a business succeed. Management students can opt for a concentration in human resource management, leadership and managerial skills, strategic management or managerial logistics. Program Outcomes With a degree in management from UIC Business, you’ll learn to: Develop personal leadership skills Manage and motivate people at work Apply management principles to business problems Employ conflict resolution skills within the workplace Recognize how global factors influence decision-making Understand how social responsibility relates... [-]

Bachelor Marketing

California State University Bakersfield
Campus Full time 4 years September 2017 USA Bakersfield

The Management & Marketing Department prepares students for careers in a variety of organizational occupations. [+]

The Management & Marketing Department prepares students for careers in a variety of organizational occupations, including: human resource positions like benefits or compensation specialists; logistics positions in warehousing, supply chain management, or transportation; a variety of management positions, marketing careers in sales, advertising, or product/brand management; or entrepreneurial opportunities in small business. In addition to responsibility for the coursework in these areas, this department is also responsible for the courses in the general business administration area. Required courses for concentration Four (4) courses selected from: MKTG 3010 Consumer Behavior MKTG 3020 Advertising & Public Relations MKTG 3040 Professional Selling MKTG 4050 Sales Management MKTG 4060 Marketing Channels & Logistics MKTG 4100 E- Business Marketing MKTG 4200 Global Marketing MKTG 4300 Services Marketing and one (1) of the following: MKTG 4000Marketing Research & Control or MKTG 4908 Marketing Planning & Problem Solving *Students may take MKTG 400 & 490 Plus two (2) more courses form the selection above. Application All prospective students must apply through CSUMentor, the California State University website designed to help students through each phase of their application process. CSUMentor is also a great way to begin planning for college and to keep track of your academic progress. Many college planning resources are available on CSUMentor. A standard, non-refundable fee of $55.00 applies (fee waivers are available for those who may qualify). Application Process for First-Time Freshmen Check to be sure you meet the Admission Requirements for First-Time Freshmen. Submit an application to CSU Bakersfield through CSUMentor, the... [-]

BSBA Marketing

University of Denver
Campus Full time September 2017 USA Denver

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. [+]

BScs in Marketing Studies. While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business. We will expect you to take responsibility for your learning by attending every class, contributing to your teams and to your class discussions, keeping your word, and reaching your goals. Marketing is an exciting area that addresses many of the changes taking place in business-to-consumer and business-to-business environments. Our field includes digital and other media promotions including working for either clients or ad agencies, planning social and mobile campaigns, and analyzing the results of your work. We prepare you to go into business-to-business sales or to be... [-]

BSc Marketing Extended Degree (4 years)

University of Roehampton - Centres
Campus Full time 4 years January 2018 United Kingdom London Birmingham + 1 more

The extended degree programmes include a foundation year, which provides students with a sound introduction to key elements needed for studying business at degree level. Our extended degree programmes give you a thorough and supportive academic preparation for study. [+]

Course overview The BSc Marketing Extended Degree is designed to give you an excellent grounding for a career in contemporary marketing. The course includes a foundation year to provide you with a sound introduction to the key skills and knowledge for studying at degree-level. You will focus on the ways in which businesses present themselves in the modern, competitive and disruptive consumer environment. Alongside your comprehensive study of all aspects of marketing you will gain an understanding of managing people, business operations and logistics, finance and accounting, corporate strategy and business ethics. Careers and progression You will be equipped to work in a range of roles including digital marketing, customer experience management, PR and communications. Our students have gone on to work for major national and international brands, as well as social enterprises and start-ups. 2017/18 entry requirements: 64 UCAS points, or equivalent, plus GCSE Maths and English at grade D, or equivalent (internal tests are available), and Admissions and/or academic interview [-]

BS in Business Studies / Marketing

Southern New Hampshire University
Campus Full time September 2017 USA Manchester

This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business. [+]

BScs in Marketing Studies. Go for the Top-Notch Business Degree Get a top-notch business education with the opportunity to specialize in Southern New Hampshire University’s business studies program. This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business. The program includes concentrations in a number of disciplines, enabling students to further tailor their studies. Students may choose more than one concentration, giving them even more of an edge in the job market. Marketing Concentration Marketing is a broad field that includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing and servicing products in the domestic and/or international marketplaces. It is the driving force in business. The degree to which companies respond to customer demands largely determines their success. This is the underlying note of all marketing activities. Graduates are prepared to work in various areas of marketing, including retail management, professional sales, purchasing, advertising, research, product/brand management, product distribution and customer relations. Marketing positions exist in a wide variety of corporate settings, including multinational corporations, independently owned local businesses and nonprofit organizations. [-]

BSc in Marketing with Digital Technologies

Frederick University
Campus Full time Part time 8 semesters September 2017 Cyprus Nicosia Limassol + 2 more

The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers. [+]

The BSc in Marketing with Digital Technologies is an innovative program that aims to fill the gap identified in modern firms in the field of marketing. Specifically, the advancement of technologies in communication as well as development and ubiquity of digital media generate new challenges as well as opportunities that need to be addressed by contemporary marketers. This unique program aims to provide the necessary knowledge and practical experience to meet the contemporary needs. The program has a strong foundation in business and marketing but its delivery is also heavily influenced with the input from other fields, namely, information technology so as to understand and appreciate the current information ecosystem, including the WWW and smart mobile devices, and media communication so as to understand and appreciate how digital content and information can be constructed and used. Objectives of the Program: The specific objectives of the program are as follows: Provide students with the fundamental principles and practices of marketing and digital media. Equip students with specialised knowledge in the areas of marketing communications, digital marketing, digital media, and information technology. Have basic knowledge in computer systems and skills in web design and development. Introduce students to basic knowledge on the production of digital media including text, images, video and audio and the use of this knowledge within the context of digital marketing Introduce students to methodologies, tools and technologies involved in digital marketing. Introduce students to methodologies, tools and technologies involved in the analysis and visualization of online data to... [-]

BSc (Hons) in Business & Marketing

AIMST University
Campus Full time 7 semesters October 2017 Malaysia Kuala Lumpur Kedah + 1 more

This Degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. [+]

BScs in Marketing Studies. BSc (Hons) in Business & Marketing For many years marketing was interpreted as the means to sell what an organization produced. As competition has increased, companies have begun to recognize the importance of satisfying customers’ need. This Degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. Programme Outline YEAR 1 BMBM 31101 - Introduction to Business Economics BMBM 31105 - Principles of Management BMFM 31104 - Elements of Accounting BMBM 31106 - Foundation Of Marketing BMBM 31102 - Essentials of Business Communications BMBM 31115 - Principles of Finance BMBM 31107 - Organizational Behaviour BMBM 31103 - Business Statistics UNIV 31002 - English For Specific Academic Purposes MPW 2133 - Malaysian Studies MPW 2113 - *Bahasa Malaysia A; OR MPW 2123 - Bahasa Malaysia B OR Elective: (Choose TWO only ) UNIV 31011 - i) Sociological Perspectives UNIV 31013 - ii) General Psychology UNIV 31019 - iii) Introduction to History UNIV 31015 - iv) Critical Thinking UNIV 31018 - v) Introduction to Communication YEAR 2 BMBM 32107 - Business Ethics BMBM 32109 - Consumer Behaviour BMBM 32103 - Marketing Planning and Management BMBM 32108 - Business Law BMBM 32113 - Sales Management BMFM 32110 - Operations Management BMBM 32111 - Promotional Strategy BMBM 32112 - Business Research Methods MPW 2153 / MPW 2143 - Moral Studies /Islamic Studies UNIV 31001 - English for Professional Purposes Elective: (Choose ONE only )... [-]

BSc Marketing

GIMPA Ghana Institute of Management and Public Administration
Campus Full time 4 years September 2017 Ghana Accra Kumasi Takoradi Tema + 3 more

The GIMPA Business School (GBS) offers innovative programmes of study toward the award of a Bachelor of Science (BSc) in various business disciplines. The curriculum is designed within the context of local and international demands on today’s business leaders. [+]

The GIMPA Business School (GBS) offers innovative programmes of study toward the award of a Bachelor of Science (BSc) in various business disciplines. The curriculum is designed within the context of local and international demands on today’s business leaders. Our programmes offer a comprehensive breadth of knowledge and practice that spans eleven areas of specialization. Students will take courses in the liberal arts to provide them with a wider set of thinking tools. In short, GIMPA’s innovative programmes equip students with tools for analytical thinking, good judgment, entrepreneurship and other critical management skills needed by the next generation of leaders for both the private and public sectors. The future is here. If you value innovation and quality, then GIMPA is the university for you. GIMPA – Ghana’s Entrepreneurial University! Programme Type GIMPA Bachelor’ Degree programmes are specially designed for junior and middle management staff of organizations to effectively meet the leadership, management and administration challenges of the global society within the broad framework of the Institute’s mandate. These programmes aim at equipping students with basic tools for analytical thinking, good judgment, entrepreneurship and other critical managerial skills required by the new generation of managers. Curriculum The GBS Undergraduate curriculum consists of four (4) major components: 1. General Education Requirements A business expert should develop an appreciation for deep analytical thinking and understand the environment in which he or she operates. To move our students in this direction, GBS offers a general education component of our undergraduate degrees. Students must take... [-]

BSc (Hons) Marketing

Kent Business School, University of Kent
Campus Full time Part time 3 - 4 years September 2017 United Kingdom Canterbury + 1 more

The programme provides a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing. [+]

BScs in Marketing Studies. Location: Canterbury The BSc Marketing programme offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing. This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing. The programme equips you with the key skills and knowledge essential for managing a business and specialist Marketing skills and knowledge. It will strongly appeal to students who are considering a future career in Marketing. Accredited by The Chartered Institute of Marketing, Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. Degree Options You have the option of taking the BSc (Hons) Marketing degree with a year in industry on a professional work placement, to enhance your experience and employability. Our degree programme offers you the opportunity to acquire specialised knowledge in marketing as well as further development of the core areas of management. You will also gain a wide-ranging academic education with an emphasis on key skills such as numeracy, oral and written communication, group work and computing. Single honours: BSc (Hons) Marketing (N500) BSc (Hons) Marketing with a Year in Industry... [-]

Bachelor of Science in Business Administration major in Marketing

American University of Sharjah
Campus Full time September 2017 United Arab Emirates Sharjah

We teach students to understand and meet customers' needs and desires with an organization's products and services. Without successful marketing strategies, even the best products will not thrive in the marketplace. Thus, effective marketing is vital for the success of any organization, institution, business or country. [+]

Our courses introduce students to the dynamic, exciting, media-driven, people-centered world of marketing. We teach students to understand and meet customers' needs and desires with an organization's products and services. Without successful marketing strategies, even the best products will not thrive in the marketplace. Thus, effective marketing is vital for the success of any organization, institution, business or country. Our regionally renowned program offers excellent facilities, highly qualified faculty members and an exciting curriculum that blends both theoretical and practical knowledge to provide our students with the best possible training ground for their future endeavors in the fast-paced world of international commerce. Graduates of our program are sought after by employers all around the Gulf in a number of diverse fields such as in: advertising agencies airlines banks colleges and universities communication companies computer industry government agencies health care companies hospitals insurance companies international companies marketing firms marketing and research firms management consulting firms manufacturing firms media firms non-profit organizations private industries publishing companies retail businesses securities brokers television stations tourism industry With the UAE as a magnet for tourism and retail sales worldwide, our department provides students with the education necessary to thrive in the exciting profession of marketing. [-]

Bachelor of Science in Marketing

Claflin University
Campus Full time 4 years September 2017 USA Orangeburg

This major prepares students to understand the business activities employed in the anticipation, management, and satisfaction of demand through the exchange process. [+]

BScs in Marketing Studies. This major prepares students to understand the business activities employed in the anticipation, management, and satisfaction of demand through the exchange process. Curriculum The curriculum at Claflin University in the School of Business is challenging; however, we believe that you are ready for the challenge. The curriculum requirements for the Marketing program include a mix of general education requirements, business administration coursework and Marketing courses, both required and elective. Student Opportunities and Experience Global Experiences The School of Business provides opportunities for business students to have international study and cultural experiences by allowing students to travel to places like India, London, Puerto Rico and various other destinations while they are in undergraduate or graduate business programs. Research Opportunities During the spring semester of each year students have the opportunity to present research that they have conducted in the area of business or cross-disciplinary research with other students in varying majors. Internships and Corporate Visits Business students have internship and corporate visitation opportunities from their freshman to their senior year at Claflin University. Many of our students have intern at BMW, Wells Fargo, Santee Cooper, the United States Department of Energy and more. Admissions Requirements Claflin University offers incredible preparation for life and career success, whether you're seeking a four-year undergraduate experience or graduate education. [-]