The digital age has profoundly transformed the marketing landscape—yet many degree programs have failed to adapt and keep pace. If you aspire to a career in this exciting and rapidly-evolving profession, you need a progressive digital marketing program that can truly prepare you for today's jobs.

As a reputable leader in digital media with a proven track record of preparing graduates for the real world, Tribeca Flashpoint College has developed a uniquely progressive marketing curriculum to give students a leg-up in the 21st-century digital marketing industry. In our Bachelor's in Digital Media, Digital Marketing Major, you will learn not only traditional marketing principles, but also the newest technologies and trends driving digital marketing today, including video content creation, website development, mobile user experience design, search engine optimization (SEO), digital advertising, social media engagement, analytics and reporting, and more.... [-]

Marketing majors are exposed to interdisciplinary courses that develop a broad range of business skills. The marketing curriculum is designed to prepare students for careers in sales, retailing, advertising, product management, direct marketing, and research. This preparation is accomplished through course offerings in basic marketing concepts and supplemented by career-specific courses. The learning process is enhanced with projects, case studies, and internships.

All students enrolled in the Bachelor of Science Degree program must complete the University and Business Core Curriculum in addition to the major requirements listed below.

Siena’s marketing curriculum will provide you with the knowledge and skills to identify marketing opportunities and develop appropriate marketing strategies to profitably pursue those opportunities. At Siena, your courses will expose you to the major concepts, skills, and tools that you’ll need for a career in marketing or for graduate business programs.... [-]

While advertising is part of marketing, it is not ALL of marketing. Peter Drucker, a very famous businessperson, describes the role of marketing in business this way: "Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

In our program, we will help you learn to solve marketing problems, to innovate, to think strategically, critically and creatively about the information with which you are presented, as well as to communicate your thoughts effectively. You will work in teams, you will think globally about marketing, you will be able to recognize the ethical and legal issues with which you may be confronted. You will also consider the digital opportunities available as you practice using your marketing knowledge to create value for customers, shareholders, employees, and other stakeholders of the business.... [-]

Faculty

Faculty of Economics and Social Studies

Program Description

Consistent with the mission of An-Najah National University and the Faculty of Economics and Administrative Sciences in coping with the requirements of the new era and contributing to the building of a promising generation of Palestinian people, and given the growing demand for graduates of this Field of Specialty of Business, the Marketing Department was established in the Faculty of Economics and Administrative Sciences in 1999-2000. The An-Najah Marketing Department became the first Marketing Department on this level amongst the Palestinian Universities. It became a separate Department in the first semester of the academic year 2003-2004. The Marketing Department currently has seven faculty members of Ph.D.'s and Masters who are specialized in marketing. It is considered to be the Third Department in the Faculty in terms of its total number of students.... [-]

At Messiah, you get to “do” marketing through our flexible curriculum by writing real marketing plans, providing research services for businesses, and even participating in the sales component of marketing.

As a marketing major at Messiah College, you'll develop the ability to use your critical thinking skills and creativity to prepare marketing communication plans and develop advertising campaigns and provide research services for local nonprofit organizations. Campus organizations may even ask you to use your developing marketing skills to gather information and to promote their activities. You'll learn how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles.... [-]

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available. Please contact Chi Lo Lim (chilol@nwmissouri.edu or 660.562.1758) for more information. ... [-]

Business Management, Marketing, Related support services

The U.I.C. College of Business Administration transforms your potential into career success, with the proven skills to become leaders in today’s global economy. The college focuses on the core disciplines of accounting, finance, information management, marketing, and management.

Bachelor of Science in Management

A career in management is a career in leadership.

Interested in a career directing and motivating others? Our faculty of experienced managers brings you real-world knowledge at a campus in the heart of Chicago, an international business city. Management students enjoy special access to executives from across the Chicago business community, as well as practical learning opportunities grounded in critical and analytical approaches to organizational dynamics and human resources.... [-]

You love the thrill of the sale or dream of launching the next big product promotion.

About Marketing

Establish a solid foundation for your career by focusing on the drivers of marketing, including the trends that cause existing and new markets to develop. You will have the chance to enroll in innovative courses such as “Marketing on the Internet” and “Sports Marketing.” Additionally, the department participates in the International Business Seminars program, allowing students to travel to Europe and learn best business practices from several firms and companies.

Concentration Available:

Professional Sales

Through coursework, learn about sales fundamentals and management, then engage in either a professional sales practicum or a professional sales internship, which are designed for you to gain experience while working in sales positions guided by a sales professional practitioner and overseen by a faculty mentor.... [-]

The mission of the marketing degree program is derived mainly from the philosophy and vision of AU. Hence, the program’s mission is in line with the mission and objectives of the College of Business Administration.

The focus of this mission is to impart high-quality education that will develop the skills and knowledge of students in areas that will enable them to perform efficiently and effectively in their careers. Accordingly, both the structure of the course and the curricula are designed to achieve these ends.

1. To develop knowledge and understanding of general business foundation concepts.

2. Enable students to apply quantitative, qualitative analysis and decision making techniques.... [-]

Marketing is the heart of all exchange. Effective marketing is best facilitated by informed, talented, and motivated people—the marketers. The marketing curriculum at Shippensburg University supports this need by preparing you for marketing-related positions in industry and other organizations.

The marketing program at Shippensburg University is designed to provide you with the tools necessary to implement marketing strategies and policies. We provide an optimum balance between theory and practice. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.... [-]

Location: Canterbury

The BSc Marketing programme offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing.

This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing.

The programme equips you with the key skills and knowledge essential for managing a business and specialist Marketing skills and knowledge. It will strongly appeal to students who are considering a future career in Marketing.

Accredited by The Chartered Institute of Marketing, Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.... [-]

Marketing provides the competitive edge that is important to growth and prosperity in today's business world. For this reason, Marketing graduates are in high demand for a variety of careers in business and industry.

You'll study advertising, promotion, product and brand management, retail management, distribution, marketing research, sales and sales management.... [-]

The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet.

The curriculum for the Marketing major is designed to provide students with a foundation of marketing theory and practice in all types of business and organization. Modern developments in technology (e.g., social media, digital media, and internet) are emphasized in the Marketing curriculum.

Successful completion of the Marketing major will enable you to approach a marketing situation from a problem-solving perspective: abstract key issues to be addressed in the situation, identify relevant marketing knowledge and options suitable for the situation, critically analyze these options and make a clear written and oral recommendation.... [-]