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11 Undergraduate Studies in Marketing Management

A Bachelor of Science (BSc) is an undergraduate degree that is typically earned from a college or university within three to five years, depending on the student's schedule, institution and the field of study. Many students who complete the program will be well suited for a career in a science-related field or to continue their studies at the graduate level. What is a BSc in Marketing Management?… Read more

A Bachelor of Science (BSc) is an undergraduate degree that is typically earned from a college or university within three to five years, depending on the student's schedule, institution and the field of study. Many students who complete the program will be well suited for a career in a science-related field or to continue their studies at the graduate level.

What is a BSc in Marketing Management? This degree concentrates on marketing and branding, particularly at a managerial level. The program is designed to provide students with a foundation in theoretical and applied knowledge of marketing, planning and developing new brands. Students can also choose an emphasis on product or retail merchandising. Courses can provide studies in public relations, social media, strategic retail or product merchandising, and market research. Some of the classes that may be offered include managerial accounting or finance, operations management, principles of economics, marketing research, principles of marketing, and business policy and strategy.

Graduates of a BSc can benefit from several business-related and managerial skills. These skills are critical in the business world and can help the student obtain a higher paying and more successful job position within the marketing industry.

Tuition for earning a BSc degree will differ from institution to institution. Factors that may affect the cost include the country it is located and the length of study. Prospective students are encouraged to contact the admissions office of the institution directly to understand the costs.

The marketing industry is highly competitive, but graduates of the BSc program can find themselves in high demand for several managerial positions. Through the program, students can hone their strategic-planning, problem-solving and decision-making skills, to better their chances of landing a successful career post graduation.

Many institutions have online classes and distance learning modules available, in addition to part-time and full-time courses, in order to offer more schedule flexibility for students. To learn more, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Fontys University of Applied Sciences
Tilburg, Netherlands

Our BBA Marketing Management - Digital Business Concepts (DBC) distinguishes itself from other Marketing Management programmes on several points.

Our BBA Marketing Management - Digital Business Concepts (DBC) distinguishes itself from other Marketing Management programmes on several points. -
BSc
Full-time
48 months
English
Campus
 
Alliance Manchester Business School - The University of Manchester (UG Programmes)
Manchester, United Kingdom

Our flexible management degree courses share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects. With a wide variety o ... +

Our flexible management degree courses share a common first year before allowing you to focus on your chosen specialism to enhance your career prospects. With a wide variety of course units to choose from, you really can shape your own course. -
BSc
Full-time
3 - 4 years
English (UK)
Campus
 
International Business School - Budapest
Budapest, Hungary

People get in touch with some kind of marketing every five minutes in our modern world. But how can you get your message across? With our BSc in Business Management with a Mar ... +

People get in touch with some kind of marketing every five minutes in our modern world. But how can you get your message across? With our BSc in Business Management with a Marketing bachelor's degree, you can gain thorough knowledge in marketing research, communication, and management. -
BSc
Full-time
6 semesters
English
08 Feb 2022
Campus
 

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Kaplan Singapore
Singapore

This Degree programme combines two closely related subjects of Management and Marketing to help attune students’ sense of imagination, innovation and initiatives in solving bu ... +

This Degree programme combines two closely related subjects of Management and Marketing to help attune students’ sense of imagination, innovation and initiatives in solving business challenges today. -
BSc BSc
Full-time
Part-time
18 months
English
Campus
Online
 
West Virginia University Parkersburg WVU Parkersburg
Parkersburg, USA

This program gives students a strong background in management and marketing. Graduates will be prepared to manage in government, retail, food service and other business enviro ... +

This program gives students a strong background in management and marketing. Graduates will be prepared to manage in government, retail, food service and other business environments. -
BSc
English
 
University Of Missouri St Louis
St. Louis, USA

Marketing is an important part of any business or organization and can enhance growth, increase profits, and help achieve the organization’s goals. Furthermore, marketing play ... +

Marketing is an important part of any business or organization and can enhance growth, increase profits, and help achieve the organization’s goals. Furthermore, marketing plays an important role in our society by enhancing our quality of life. Marketing involves the activities needed to facilitate an exchange. This covers selling products, services or ideas to both consumers and business buyers. -
BSc
English
 
East Carolina University College of Business
Greenville, USA

With a focus on consumers and delivering value, marketing is an exciting business field that stimulates lateral thinking and creativity. Likewise, supply chain management has ... +

With a focus on consumers and delivering value, marketing is an exciting business field that stimulates lateral thinking and creativity. Likewise, supply chain management has become increasingly significant as firms recognize the importance of aligning a firm’s supply chain and production system with how a firm strategically competes in the global marketplace. -
BSc
English
Campus
 
The Manchester College
Manchester, United Kingdom

The main aims of the course are to provide an emphasis on management within the marketing function and prepare students for a wide variety of managerial careers within a marke ... +

The main aims of the course are to provide an emphasis on management within the marketing function and prepare students for a wide variety of managerial careers within a marketing environment. -
BSc
Full-time
Campus
 
St. John Fisher College
Rochester, USA

Marketing is a crucial function for all companies, large and small, across all business segments. Consequently, a bachelor’s degree in marketing from St. John Fisher College o ... +

Marketing is a crucial function for all companies, large and small, across all business segments. Consequently, a bachelor’s degree in marketing from St. John Fisher College opens the floodgates to many stimulating and rewarding careers. -
BSc
English
Campus
 
Rosemont College
Rosemont, USA

The Bachelor of Science in Marketing (120 credits) provides a specialization in marketing if you wish to pursue a career in this field or pursue graduate studies in business.

The Bachelor of Science in Marketing (120 credits) provides a specialization in marketing if you wish to pursue a career in this field or pursue graduate studies in business. -
BSc
English
Campus
 
Keuka College
Keuka Park, USA

Marketing is everywhere. Marketing skills are sought after in all areas, from business to politics, from cable to Twitter, from Google to the next best thing on Kickstarter. A ... +

Marketing is everywhere. Marketing skills are sought after in all areas, from business to politics, from cable to Twitter, from Google to the next best thing on Kickstarter. And everywhere from New York to Asia. -
BSc
English
Campus