Degree Options

B.S. in Apparel Design and Merchandising

Who Would be Interested in Apparel Design and Merchandising? If you are highly motivated and like a challenge in a fast-paced environment If you understand the implications of new information and are able to analyze and interpret numbers If you are articulate and able to communicate well with others If you are a careful listener who is interested in working with others Why Apparel Design and Merchandising? Excellent career opportunities exist for people who have knowledge of the fast-paced world of fashion, who understand textile product development, and who also possess keen business skills. As the only apparel design program in the Commonwealth, EKU ADM balances classroom experience with a real-life application through numerous opportunities in cooperative education and internship. You learn theories of fashion diffusion, individual development, and consumer behavior to better understand the client and customer. You learn the specifics of textile performance, evaluate apparel quality, create displays, produce a fashion show, plan merchandise assortment, develop original designs, and create a full apparel line. You learn in small hands-on classes. Where Are Recent Graduates Employed? Macy's Lucky Magazine Magic (world's largest apparel trade show) White House/Black Market Chico's Tianhai Lace Company, Ltd Are There Scholarship Opportunities? ... [-]

What's the International Fashion Marketing course about?

This is a business course which focuses on the fashion industry. The main aims of the programme are to develop a deeper knowledge and understanding of the principles of fashion marketing within an international context and to enable individuals to apply the principles of fashion production within a global marketing environment. The course balances both practical business and management skills with academic analytical rigor.

The course consists of the following modules:

Corporate strategy & the Fashion Industry: This unit explores strategy techniques and processes in global industry environments relevant to the fashion industry. ... [-]

The Fashion: Textiles and Clothing in Business program at UCM prepares students for a business-related career in the fashion/textile industry.

Why choose Fashion at UCM? UCM's Fashion and Apparel Merchandising program teaches students a unique combination of technology and business/marketing and they apply to the fashion industry. This program is nationally accredited by the American Association of Family and Consumer Sciences. Students use the same resources as industry professionals including the WGSN trend forecasting database, computer software, and social media tools. The fashion program operates its own online business and has 2 custom textile designs created by students that are sold on products such as tee's, ties, and scarves. See more at our fashion website. Each year, fashion students get the opportunity to design outfits made completely out of recycled materials and show them off in the annual Haute Trash Fashion Show; students also plan and produce this campus-wide fashion show. Other fashion shows are done throughout the year as well. Every February, students have the opportunity to take a trip to Las Vegas to go to the MAGIC tradeshow, which is the largest global marketplaces for apparel, footwear, and accessories for buyers and brands. A variety of international and domestic study tours are offered, all of which are based on student interests. UCM's students have visited Paris, Italy, London, Spain, New York and Dallas. What will I study? ... [-]