A Bachelor of Science, or BSc, is an undergraduate degree that is usually completed in three to five years. These degrees typically allow the student to begin with a broader range of study in the first years and to then focus more and more on their chosen field as they get further into the program.
What is a BSc in Advertising? A Bachelor of Science degree in advertising gives students an understanding of the basic elements of the field, including management, planning, and the creative processes used to develop content. You’ll typically get some grounding in basic business principles first, including accounting, marketing, management, information technology, and human resources. Later, you can further direct your study into classes solely based on advertising, such as branding, consumer behavior, public relations, copywriting, media planning, and advertising strategy.
An undergraduate degree in advertising is helpful for getting entry-level positions to gain experience that can be used for advancement into management or for entrance into an MBA program. In addition, it often enhances the student’s ability to communicate effectively, which is useful in all aspects of life, both personal and on the job.
The cost of this degree will depend on where you choose to study and the length of the program you decide to enroll in. You can often reduce your overall costs of tuition by choosing a BSc degree offered online.
A bachelor’s degree in advertising can prepare alumni for a variety of careers, depending on the focus that was taken. Among these include copywriter, media planner, media buyer, advertising sales representative, public relations specialist, account executive, and brand manager. These positions can be found in the advertising industry, such as at advertising agencies, and also at any type of company, both large and small.
Institutions all over the world offer bachelor degrees in advertising online. When you study via the Internet, you have greater flexibility as you can study whenever you have the time and are able to focus. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.
Marketing is the function in business and nonbusiness organizations that is responsible for developing, pricing, distributing and promoting products, services and ideas. [+]
Marketing is the function in business and nonbusiness organizations that is responsible for developing, pricing, distributing and promoting products, services and ideas.
What to Expect
Marketing majors in the School of Business will benefit from studying in a department that is widely acclaimed for its scholarly expertise in a variety of areas including consumer psychology, marketing strategy, research methods, behavioral pricing and marketing communications.
As a marketing major, you will develop cutting-edge business knowledge and skills with a strong foundation in liberal arts and sciences. You will also gain global opportunities, cultural awareness and language appreciation. Through your coursework, you will be exposed to continuously updated technology, award-winning faculty, a team environment, field trips to leading industries and a variety of service-learning opportunities. Through these opportunities and internships, you will be able to develop hands-on experience in the field of marketing.... [-]
Are you creative and a good communicator with lots of good ideas? Our BA(Hons) Advertising and Brand Management course will give you a broad set of skills to develop a career in this fast paced creative industry. Our studio mirrors an agency environment, creating flexible working zones and project spaces with industry standard software, so you'll gain hands-on experience that employers value. And our... [+]
Are you creative and a good communicator with lots of good ideas? Our BA(Hons) Advertising and Brand Management course will give you a broad set of skills to develop a career in this fast paced creative industry.Course outline
Our studio mirrors an agency environment, creating flexible working zones and project spaces with industry standard software, so you'll gain hands-on experience that employers value. And our London and New York Agency Programme lets you work on 'live' briefs with top agencies, including Fallon, Profero, 23Red, Yes Agency, Bandujo New York, The Collective, BBH, Pearlfisher and Havas Worldwide.
The course is delivered by experienced tutors who are currently working as creative directors and agency practitioners. Industry placements and agency visits will add to your development. You'll learn about advertising campaigns, strategy and planning, idea generation, integrated communications, art direction and copywriting.... [-]