BSc in Strategic Communication

General

Program Description

Available Emphasis Areas:

  • Advertising - Emphasis
  • Merchandising - Emphasis
  • Public Relations - Emphasis

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of three emphases to allow deeper skill mastery in advertising, merchandising, and public relations.

What Can I Do with a Bachelor of Science in Strategic Communication?

Prepare yourself for a career in communication - learn to craft effective advertising, nurture productive relationships between organizations and important publics, and bridge the gap between buyers and sellers in the world of merchandising. Research shows that many communication professionals commonly move between advertising, merchandising, and public relations throughout their careers. The Bachelor of Science in Strategic Communication will engage you in a broad portfolio of courses to give you flexibility and increase your competitive edge in today's job market.

The 24-hour core presents a strong foundation that includes advertising, communication, and public relations classes. You will then specialize in one of three areas by choosing an emphasis from advertising, merchandising or public relations of most interest to you. Throughout your coursework, you will develop essential skills sought after in the workplace, including critical thinking, design, media (including online engagement), oral communication, and written communication.

Career opportunities that might be pursued:

  • Advertising - Account management, Client services, Marketing, Promotion
  • Merchandising - Buying, Retail management
  • Public Relations - Media relations, Communication officer for non-profit, For-profit and governmental agencies

With further education, one of these paths is possible:

  • Advertising manager
  • Communications director
  • Public information officer
  • Publisher
  • University professor
  • Attorney

University Requirements

To receive a bachelor's degree at Northern Arizona University, you must complete at least 120 units of credit that minimally includes a major, the liberal studies requirements, and university requirements as listed below.

  • All of Northern Arizona University's liberal studies, diversity, junior-level writing, and capstone requirements.
  • All requirements for your specific academic plan(s).
  • At least 30 units of upper-division courses, which may include transfer work.
  • At least 30 units of coursework taken through Northern Arizona University, of which at least 18 must be upper-division courses (300-level or above). This requirement is not met by credit-by-exam, retro-credits, transfer coursework, etc.
  • A cumulative grade point average of at least 2.0 on all work attempted at Northern Arizona University.

Campus Availability

  • Flagstaff
Last updated Jul 2020

About the School

Northern Arizona University is a public university offering undergraduate, graduate, and professional degrees of high quality and societal value. As a student, you are at the center of the NAU experi ... Read More

Northern Arizona University is a public university offering undergraduate, graduate, and professional degrees of high quality and societal value. As a student, you are at the center of the NAU experience, which is guided by a dedicated and distinguished faculty committed to teaching, individual engagement, and research excellence. Read less