BSc in Marketing

General

Program Description

The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet.

The College of Business and Management has a set of well-established Program Learning Goals and Learning Objectives across all programs that are assessed on a periodic basis. The College of Business and Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is among the top five percent of the worldwide business schools offering degree programs. See the Dean’s Welcome for four compelling features to study in the College of Business and Management.


Program Benefits

The curriculum for the Marketing major is designed to provide students with a foundation of marketing theory and practice in all types of business and organization. Modern developments in technology (e.g., social media, digital media, and internet) are emphasized in the Marketing curriculum.

Successful completion of the Marketing major will enable you to approach a marketing situation from a problem-solving perspective: abstract key issues to be addressed in the situation, identify relevant marketing knowledge and options suitable for the situation, critically analyze these options and make a clear written and oral recommendation.


Career Options

The knowledge and skills developed in the Marketing major can qualify students for a variety of career areas. A sample of the jobs after graduation include:

  • Personal Selling
  • Retail Management
  • Distribution Planning
  • Customer Service
  • Advertising/Sales Promotion
  • Product/Brand Management
  • Digital and Social Media Marketing
  • Telemarketing
  • Franchise Unit Management

Northeastern's Career Services empowers students and alumni by providing excellent opportunities for career exploration.


Learning Requirements

Required Courses
Business and Management Core Courses 36
MKTG-351 Consumer Behavior 3
MKTG-353 Marketing Research 3
MKTG-358 International Marketing 3
MKTG-359 Marketing Management 3
MNGT-393 Strategic Management 3
Select three of the following: 9
MKTG-352 Integrated Marketing Communication
MKTG-354 Personal Selling
MKTG-355 Digital Marketing
MKTG-356 Retail Management
MKTG-357 Sales Management
MKTG-360 Marketing Channels
MNGT-378 Managing Diversity In Organizations*
MNGT-354 Logistics Management*
MNGT-380 Entrepreneurship*
MNGT-399 Management Of Change*
Total Hours 60

*Up to two non-Marketing courses can be applied as electives towards the Major in Marketing for the Bachelor of Science Degree.

Last updated October 2018

About the School

Pursue your goals with top-notch faculty and small class sizes. Explore over 80 rigorous programs in the arts, sciences, education, and business. At Northeastern, find yourself among a welcoming and d ... Read More

Pursue your goals with top-notch faculty and small class sizes. Explore over 80 rigorous programs in the arts, sciences, education, and business. At Northeastern, find yourself among a welcoming and diverse community of scholars who are as serious about their education as you are. Read less

Accreditations

AACSB Accredited