The Marketing major is designed for those who wish to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet.
The College of Business and Management has a set of well-established Program Learning Goals and Learning Objectives across all programs that are assessed on a periodic basis. The College of Business and Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is among the top five percent of the worldwide business schools offering degree programs. See the Dean’s Welcome for four compelling features to study in the College of Business and Management.
The curriculum for the Marketing major is designed to provide students with a foundation of marketing theory and practice in all types of business and organization. Modern developments in technology (e.g., social media, digital media, and internet) are emphasized in the Marketing curriculum.
Successful completion of the Marketing major will enable you to approach a marketing situation from a problem-solving perspective: abstract key issues to be addressed in the situation, identify relevant marketing knowledge and options suitable for the situation, critically analyze these options and make a clear written and oral recommendation.
The knowledge and skills developed in the Marketing major can qualify students for a variety of career areas. A sample of the jobs after graduation include:
- Personal Selling
- Retail Management
- Distribution Planning
- Customer Service
- Advertising/Sales Promotion
- Product/Brand Management
- Digital and Social Media Marketing
- Franchise Unit Management
Northeastern's Career Services empowers students and alumni by providing excellent opportunities for career exploration.
|Business and Management Core Courses||36|
|MKTG-351 Consumer Behavior||3|
|MKTG-353 Marketing Research||3|
|MKTG-358 International Marketing||3|
|MKTG-359 Marketing Management||3|
|MNGT-393 Strategic Management||3|
|Select three of the following:||9|
|MKTG-352 Integrated Marketing Communication|
|MKTG-354 Personal Selling|
|MKTG-355 Digital Marketing|
|MKTG-356 Retail Management|
|MKTG-357 Sales Management|
|MKTG-360 Marketing Channels|
|MNGT-378 Managing Diversity In Organizations*|
|MNGT-354 Logistics Management*|
|MNGT-399 Management Of Change*|
*Up to two non-Marketing courses can be applied as electives towards the Major in Marketing for the Bachelor of Science Degree.
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