BSc in Marketing

General

Program Description

The B.S. in Marketing is designed to develop a thorough understanding of how to find what customers or potential customers think, how to get products across and appealing to potential customers, and how to close a deal when products and customers meet. The curriculum provides a foundation of marketing theory and practice in all types of business and organization. Modern developments in technology (e.g., social media, digital media, and internet) are emphasized in the Marketing curriculum.

Program Benefits

The B.S. in Marketing program demonstrates quality through AACSB accreditation, which represents the highest standard of achievement for business schools worldwide. Students attain a well-rounded education and skill set that can be applied to many leading industries.

Career Opportunities

The B.S. in Marketing prepares you for careers such as:

  • Retail Manager
  • Distribution Planner
  • Advertising/Sales Specialist
  • Product/Brand Manager
  • Digital and Social Media Marketing Specialist

Minors

  • Entrepreneurship
  • Human Resource Management
  • International Business
  • Management
  • Marketing
  • Pre-M.B.A.

Testimonial

“The clubs and activities are designed for students to have opportunities to plan, manage, and execute real-life projects. It’s really an extension of the classroom.” - Alicia Mendoza

Last updated Jun 2020

About the School

Northeastern’s diverse academic offerings, student population and learning opportunities are just a few of the reasons NEIU is a unique and vibrant place to earn a degree. Our mission, vision, values ... Read More

Northeastern’s diverse academic offerings, student population and learning opportunities are just a few of the reasons NEIU is a unique and vibrant place to earn a degree. Our mission, vision, values and support services are all here to help you reach your full potential. We invite you to take a closer look at our programs. We look forward to discussing your options with you. Read less

Accreditations

AACSB Accredited