BSc in Market and Management Anthropology


Program Description

This unique education is for those, who aim to educate themselves as globally conscious, culturally sensitive, and socially responsible managers in private and public organizations. It is taught entirely in English. A semester abroad is compulsory on MMA.

MMA basically consists of courses in anthropological theory and fieldwork methods, courses that introduce marketing and management as social processes, and courses that provide managerial skills. The aim is to “put anthropology to work” in terms of applying anthropological skills in marketing and management contexts in all parts of the world.


MMA teaches you how markets emerge and function, how organizations can navigate the global and local market conditions, and how people use goods and services to build identities in consumer culture.

Understanding cross-cultural encounters, globalization processes, and the ability to conduct fieldwork to generate market insights are among the most central skills that you will get from studying at the MMA program.

Why you should study Market and Management Anthropology

  • You will get an education that is unique in the world, combining anthropological and managerial skills. And you will get an opportunity to use these skills in compulsory fieldwork abroad in a country of your choice.
  • You will be linked to one of the world’s leading research units in consumer culture.
  • You will be part of a vibrant study environment that emphasizes both theoretical depth and practical fieldwork and analytical skills.
  • You will get competencies that are widely in demand in both the private and public sectors.
  • You have a wide array of possibilities to pursue a master’s degree including anthropology, political science degrees, development studies, and business studies.

Program structure

The program runs for a period of six semesters (3 years) and is set at 180 ECTS.

At the university, we use ECTS credits for measuring study programs, and 60 ECTS credits are the equivalent of a full year of study.

The numbers in the table below show ECTS credits for each course.

Study abroad is compulsory in the fifth semester, except for full degree students from countries other than Denmark.

Career opportunities

Programs created in dialogue with the business community

Common to SDU's social science programs is that they are constructed in close dialogue with the business community, which makes them useful after graduation.  Many of the programs are internationally oriented, which ensures that you receive a diploma of international quality.

Career opportunities with education in Market and Management Anthropology

The program educates for career opportunities in both the private and the public sector, very much depending on the student’s own interests. See the various bachelor projects and the places they have been carried out. Obviously, the choice of master's degree - for example in either business studies, public administration, or anthropology - is also highly important for the career path.

In short, many possibilities are open to MMA bachelors. Some examples:

  • Project Manager
  • Business Consultant
  • Business Improvement Specialist
  • Marketing Coordinator
  • Demand Planner
  • Consumer Insights Lead
  • UX Researcher
  • Conflict Analyst
  • Development Consultant
  • Innovation Manager
  • Public Administration 
  • NGO Advisor

Further education

A bachelor’s program in  Market and Management Anthropology provides you with direct access to study a master's program. There are many different master's profiles to choose from at SDU.

As a graduate of social sciences, you will generally have greater opportunities for finding jobs, than if you choose to stop after your bachelor’s program.

Last updated Jul 2020

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About the School

University of Southern Denmark has created an institution of higher research and education which provides first-class educational opportunities and is cooperation partner for both public and private b ... Read More

University of Southern Denmark has created an institution of higher research and education which provides first-class educational opportunities and is cooperation partner for both public and private businesses and organisations for providing qualified labour. Read less
Odense , Kolding , Slagelse , Sønderborg , Esbjerg , Flensburg , Copenhagen , Ljubljana , Girona , Beijing + 9 More Less