BSc Honours International Tourism Management


Program Description

Our cutting-edge degree combines theory and practice, with a focus on global trends and current developments in international tourism. The theory element provides a distinctive social science perspective covering such topics as sustainability, cultural tourism and tourism in developing countries. Students will also have the opportunity to blend their knowledge of tourism with business-related subjects, especially given that the programme concerns the management of this important sector. The practical component offers a range of exciting placements and field trip opportunities, enabling students to build professional industry experience. This programme thus provides students with the chance to specialise in this growth industry, which offers excellent career prospects around the world. Tourism is a multifaceted sector, constantly evolving to meet the diverse needs of customers. The degree utilises a variety of assessment methods, comprising of a mixture of examinations, coursework, class tests, peer review, individual and group presentations, learning diaries and portfolio work.

Why Study BSc Honours International Tourism Management?

  • The focus of the programme on sustainability within tourism will prepare you for the changes that are taking place in the tourism industry.
  • You are offered the opportunity to travel abroad to further enhance your international experience.
  • Our ITM programme has strong links to the tourism industry and offers you many site visits to provide hands-on insight into careers in this field.
  • Students graduating from this programme find jobs across the tourism and management sectors.

Programme Content

The programme provides students with a theoretical and applied understanding of international tourism, with an emphasis on the following elements: characteristics of tourists; tourist behaviour and demand; tourism products and supply; and the wider business environment in which tourism operates. The programme's content encourages students to acquire key transferable skills, including analytical thinking and problem solving, along with the ability to work effectively in teams and be able to present and communicate management ideas with confidence. The subject content encourages students to identify a range of challenges for the industry: innovations in technology; tourism management strategies; progressive planning and policy directives; new methods of marketing, branding and re-branding; operational and strategic awareness, including awareness of other sub-sector industries (especially hospitality and events); ideas for business innovation; changing attitudes towards the use of the environment; and purposeful approaches to customer care. The programme will develop students' intellectual capabilities, especially critical evaluation, synthesis, reasoned argument and research, which all play a vital role in encouraging students to become autonomous learners.

Module and programme information is indicative and may be subject to change.

Note: Both core and optional modules are constantly updated and under review. As with most academic programmes, please remember that it is possible that a module may not be offered in any particular year, for instance, because too few students opt for it. Middlesex University reserves the right to vary or withdraw any course or module.

Year 1

  • The International Tourism Industry and Employability (30 Credits) - Compulsory
  • Opportunities and Resources in Tourism (30 Credits) - Compulsory
  • Tourism and Society (30 Credits) - Compulsory
  • Marketing Theory and Practice (30 Credits) - Compulsory

Year 2

  • Consulting Project in Tourism (15 Credits) - Compulsory
  • Experiential Learning Overseas (15 Credits) - Compulsory
  • Contemporary Tourism Management (30 Credits) - Compulsory
  • Researching people and places (30 Credits) - Compulsory
  • Emerging Markets: China and Latin America (15 Credits) - Optional
  • Responsible Tourism Management (15 Credits) - Optional
  • Tourism Enterprise and Revenue Management (15 Credits) - Optional
  • Aviation and Passenger Transport Management (15 Credits) - Optional

Year 3

  • Tourism Policy Making (30 Credits) - Compulsory
  • Creative Branding in Tourism (30 Credits) - Compulsory
  • Social Media and Viral Marketing (15 Credits) - Optional
  • Tourism Supply Chain and Sector Analysis (15 Credits) - Optional
  • Heritage Tourism (15 Credits) - Optional
  • Event Sector (15 Credits) - Optional
  • Event Planning and Management (15 Credits) - Optional
  • Hospitality Business Management (15 Credits) - Optional
  • Customer Service Management in Tourism and Hospitality (15 Credits) - Optional
  • Work Placement (30 Credits) - Optional
  • Dissertation (30 Credits) - Optional

130824_photo-1534679541758-8dc76ff8081d.jpg Ricardo Gomez Angel / Unsplash


Classes are held at our Dubai Knowledge Park campus Sunday to Thursday between 8:30 am and 6:30 pm. Additional sessions may be scheduled over the weekend or holiday periods and you should expect to receive notice of these in advance.

You will be actively involved in a range of learning, teaching and assessment approach as part of your programme. These approaches ensure that you are involved and engaged by placing you at the centre of your own learning. You will be required to actively participate in learning activities and engagement with your fellow students, both individually and collaboratively. Faculty increasingly use existing and emerging technologies and your programme will be facilitated using a variety of media and online tools (My Learning on UniHub, podcasts, wikis, etc.) which will allow you access to a diverse range of online resources and learning materials. By engaging in e-learning you will also be developing skills of which are essential for your learning and highly valued by employers. Such skills including flexibility, communication, IT skills and teamwork.

Entry Requirements

We accept students with a diverse range of entry qualifications and from varying backgrounds. The following international qualifications are normally considered for admission:

  • Middlesex University International Foundation Programme (IFP)
    • Successful completion of the Middlesex University International Foundation Programme (IFP)*** (equivalent programmes from other Universities/Colleges/Institutes will be considered).
  • Indian Secondary School Certificates
    • Indian Secondary School Certificates issued by the CBSE/ISC boards/NIOS/All-State Boards may be considered: minimum grade of 60% overall.
  • British A-Levels
    • Minimum two, maximum of three subjects, with grades of B, B, C (three subjects) or with A*, A* (two subjects)
  • International Baccalaureate
    • You must have passed the full IB Diploma. In some cases, applicants will also need to have studied certain subjects at Standard or Higher Level. If you are unsure about the suitability of your qualifications or would like help with your application, please contact us for support.
  • GCSE
    • Students who have completed their GCSEs are eligible to join our International Foundation Programme – a one year programme to prepare students for entry onto our Undergraduate Programmes. Please note that students must meet the British AS and A Level entry requirements in order to gain entry into the First Year of any one of our Undergraduate Programmes.
  • UAE’s General Secondary Education Certificate Examination
    • UAE’s General Secondary Education Certificate Examination Grade 12 (Tawjihiya) plus successful completion of the Middlesex University International Foundation Programme (IFP)*** or equivalent programmes
  • Pakistani National Curriculum
    • Completion of Year 1 at a recognised post-secondary institution (university / college). Candidates that have successfully completed FSC/HSC are admitted to the Middlesex University’s International Foundation Programme (IFP)***
  • Iranian Pre-University Certificate
    • A minimum overall grade of 12. Students completing the High School Diploma are admitted to the International Foundation Programme (IFP)***
  • Nigerian Senior School Leaving Certificate
    • Candidates are admitted to the International Foundation Programme (IFP)***
  • National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan
    • National Curriculum of the countries of Russia, Azerbaijan, Kazakhstan, Kyrgyzstan, Turkmenistan, Tajikistan, and Uzbekistan: Candidates are admitted to the International Foundation Programme (IFP)***
  • West African GCE
    • Candidates are admitted to the International Foundation Programme (IFP)***
  • American High School Diploma
    • Students with American High School Diploma are eligible to join our Foundation programme. However, if you have passed the American High School Diploma with the university required GPA and SAT or ACT or AP Scores you may be eligible for direct entry into Year 1 of the undergraduate programme. If you are unsure about the suitability of your qualifications or would like help with your application, please contact us for support.
  • BTEC Level 3
    • BTEC Level 3 qualifications***** (suite of qualifications known as Nationals) may be considered for direct entry into an undergraduate programme
    • ***** BTEC qualifications (QCF) (suite of qualifications known as Nationals) are acceptable both on their own and in combination with other qualifications. Applicants are expected to have studied for the Diploma or Extended Diploma. The Certificate, Subsidiary Diploma and 90 Credit Diploma are expected to be studied in combination to equal that of at least the Diploma (for example, the Subsidiary Diploma would need to be offered in combination with either a Diploma or two GCE A levels).

Note: *** International Foundation Programme (IFP) is a one year programme to prepare students for entry to Undergraduate programmes

This list shows only a selection of qualifications. If your high school system does not appear here, please contact our Admissions Office and we will be able to advise you further.

English Language Requirements (Undergraduate)

All programmes at Middlesex University Dubai are taught in English and applicants with previous education outside of English-speaking countries (such as the UK, the United States, Canada, England, Ireland, Australia, New Zealand), must demonstrate English language proficiency as follows:

  • IELTS Academic: 6.0 (minimum 5.5 in each band)
  • TOEFL Internet-based: 72 (17 in listening & writing, 20 in speaking and 18 in reading)
  • PearsonPTE Academic: 51
  • PearsonPTE General: Level 3

Additionally, students with the following qualifications may be considered as having met the English language requirements:

  • GCSE/IGCSE/O-Level English (as a first or second language): Grade C or Higher
  • CBSE/ISC boards/NIOS/All state boards: Minimum grade of 70% in English
  • International Baccalaureate: Minimum grade 4 in English A1 (Standard or Higher Level) in IB OR a minimum of grade 5 in English B (Higher Level)
  • West African/Nigerian Curriculum (WAEC/WASSCE/SSSCE): Minimum grade “C6“

Future Careers and Employability

As international tourism continues to grow, new opportunities for business and career development are created. Opportunities exist in such areas as travel media; event marketing, planning and management; travel agencies and tour operators; airlines, airports and other transport sectors; museums and theme parks; travel and tourism consultancy; hotels and other organisations in the hospitality sector; and the recreation and sports industries. Opportunities not only exist in the private sector but also the public (government) sector, e.g., National Tourism Boards. As the tourism industry is essentially a service sector industry, graduates often seek work in such sectors as banking, finance and retail. Given that students have also gained the relevant knowledge and skills in business and management, they can expect to find work in the world of marketing and human resource management, for instance. Graduates may go on to postgraduate study in ‘International Tourism Management’, or related areas associated with the hospitality and event industries. Additionally, they can opt for postgraduate programmes in business and management.

Last updated Mar 2020

About the School

Middlesex University is a dynamic university with a reputation for innovation and excellence in teaching and research. Middlesex University Dubai is the first overseas campus of the internationally re ... Read More

Middlesex University is a dynamic university with a reputation for innovation and excellence in teaching and research. Middlesex University Dubai is the first overseas campus of the internationally renowned Middlesex University in London. The campus, which opened in January 2005, has over 3,000 students from over 100 nationalities and offers undergraduate and postgraduate programmes in a wide variety of subject areas. We are a truly global university committed to meeting the needs and ambitions of a culturally and internationally diverse range of students, by providing challenging academic programmes underpinned by innovative research, scholarship and professional practice. We prepare our students to be professional, skilled individuals fitted for the modern world, committed to lifelong learning and able to contribute to the communities in which they live and work. Read less