BSc (Hons) in Conventions and Events Management

General

Program Description

The BSc (Hons) in Conventions and Events Management offers an industry-inspired program to set you up for a professional career in the event industry.

The program deals with conceptualizing and pitching an event, to promotion and production, management and evaluation, covering all aspects of events management. Students emerge as competent, industry-ready professionals with great leadership abilities, technical competencies, communication techniques and problem-solving skills when working as a team or independently. The project management skills taught are also easily transferable to other sectors of business including marketing, business development and public relations.

Essential practical industry experience will be gained through an 18-week industry internship. Having close connections with industry practitioners, conference association, convention centers and the tourism bureau will make it easy for students to secure internship placements and future employment opportunities across various industries.

Intakes

January, March & August

Duration

3 Years (full-time)

Career Prospects

  • Business Development Manager
  • Convention Services Manager
  • Business Exhibitions Planner / Director
  • Meeting, Convention & Events Planner / Director

Modules

  • Accounting for Decision Making
  • Conventions and Events Support Services
  • Introductory Economics
  • English for the Tourism Service Industry
  • Creative Design for Events
  • Business of Tourism and Hospitality
  • Principles of Marketing
  • Principles and Practice of Management
  • Emerging Technology for Events
  • Concerts and Entertainment
  • MICE Management
  • Publicity and Media Writing
  • Business Statistics
  • Branding and Promotions
  • Communication Skills
  • Conventions and Events: Planning and Design
  • Business and Hospitality Law
  • Research Methods for Tourism and Hospitality
  • Sustainable Tourism Development
  • Conventions and Events: Production and Operations
  • Corporate and Incentive Travel
  • Small Business Venture
  • Internship (18 Weeks)
  • Festival and Hallmark Events
  • Managing People in the Tourism and Hospitality
  • Research Project

Entry Requirement

  • STPM: Average C or CGPA 2.0 (min 2 Principals)
  • A Level: minimum 8 points
  • Australian Matriculation: ATAR 55
  • Canadian Matriculation: 55%
  • MUFY: 55%
  • Sunway Foundation in Arts: CGPA 2.0
  • Sunway Foundation in Science and Technology: CGPA 2.0
  • UEC: Maximum 28 points from 5 subjects (all Grade Bs)
  • IB: Completed with minimum 24 points (excluding bonus points)
Last updated Feb 2018

About the School

For almost 30 years Sunway University has established a reputation both in Malaysia and overseas, as an inspiring educational leader. Perfectly harnessing the highest quality of academic personnel and ... Read More

For almost 30 years Sunway University has established a reputation both in Malaysia and overseas, as an inspiring educational leader. Perfectly harnessing the highest quality of academic personnel and an exceptionally diverse range of programmes any global educational powerhouse would be proud of. Read less