BSc (Hons) Marketing

General

Program Description

Location: Canterbury

The BSc Marketing programme offers you the opportunity to pursue a thorough grounding in general business subjects while developing more detailed knowledge and skills within the specialism of Marketing.

This programme not only gives you a thorough grounding in the core topics that are key for all businesses' success, but combines this with the study of contemporary issues within Marketing.

The programme equips you with the key skills and knowledge essential for managing a business and specialist Marketing skills and knowledge. It will strongly appeal to students who are considering a future career in Marketing.

Accredited by The Chartered Institute of Marketing, Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Degree Options

You have the option of taking the BSc (Hons) Marketing degree with a year in industry on a professional work placement, to enhance your experience and employability. Our degree programme offers you the opportunity to acquire specialised knowledge in marketing as well as further development of the core areas of management. You will also gain a wide-ranging academic education with an emphasis on key skills such as numeracy, oral and written communication, group work and computing.

Single honours:

  • BSc (Hons) Marketing (N500)
  • BSc (Hons) Marketing with a Year in Industry (N501)

Developing Your Employability

We are ranked 20th in the UK for graduating students’ employment prospects according to The Times Good University Guide 2016.

The BSc (Hons) Marketing degree gives you the academic foundation you need for a career in marketing or management. A Kent degree offers students excellent career prospects and graduates consistently have an excellent reputation among employers. Our Marketing graduates find work in public and private sector management and consultancy both overseas and in the UK. Graduates from Kent have gone on to take up positions at a wide range of companies and sectors, including Deloittes, KPMG, PriceWaterhouse Coopers, Lloyds, Sainsburys PLC, Tesco, Transport for London, Yahoo! UK, Thames Valley Police, Heineken, a wide range of media agencies and management consultancy companies. Other graduates have also gone on to start their own successful business ventures or start-ups.

Kent Business School presents a wealth of opportunities for you to gain much more than your valuable business degree. We have strong connections with many global organisations, and provide chances for you to network with them and acquire useful connections to enable you to enhance your student experience and increase your employability. We hold events or activities with such organisations and associations that will also benefit your learning experience and enhance your future career prospects. We provide ideal facilities in an international learning environment for you to forge associations with friends and colleagues whilst at the School and after graduation, as part of the Kent Business School alumni, which will remain with you long after you graduate and may provide assistance in your future career.

Organisations who provide placements for your year in industry or year abroad view this scheme as an effective way to find potential new employees, so both schemes give you a definite advantage when it comes to job prospects and really enhance your career prospects.

At Kent Business School you will gain many of the key transferable skills employers are looking for. You are taught to analyse critically, think creatively, express your views cogently, manage your time effectively, and work well independently and in groups.

Last updated Nov 2019

About the School

Kent Business School (KBS) is a leading Business School, ranked in the top 30 in the UK and is accredited by The Association to Advance Collegiate Schools of Business (AACSB) which places KBS within t ... Read More

Kent Business School (KBS) is a leading Business School, ranked in the top 30 in the UK and is accredited by The Association to Advance Collegiate Schools of Business (AACSB) which places KBS within the top institutions globally for business degrees, with only 5% of the world’s Business Schools attaining this accreditation. Engaging teaching, world-class research, professional partnerships and an international community create an exciting atmosphere in which to learn, where innovation is encouraged and challenges welcomed. Read less