BSc (Hons) Marketing

General

Program Description

This specialized degree is a dynamic program encompassing the multifaceted components of marketing knowledge. Central to the program design is a focus on understanding consumer behavior as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialized marketing fields such as branding, services, relationship and digital marketing, students will learn how to create value for both the firm and their customers.

Our unique course delivery techniques combine active classroom learning with Marketing Manager talks, a simulated business challenge, and industry field trips. These will equip you with industry insights, critical and analytical skills, and the decision-making capabilities to solve real-world marketing issues.

With the emphasis on innovation and creativity, this program grooms marketing champions who will excel in both academic and professional fields.

Intakes

January, March & August

Duration

3 Years

Career Prospects

  • Chief Executive Officer
  • Chief Marketing Officer
  • Advertising and Promotions Specialist
  • Product Manager
  • Brand Manager
  • Marketing Consultant
  • Management Consultant
  • Retail Expert
  • Customer Relationship Associate / Manager
  • Supply Chain Manager
  • Key Accounts Specialist / Manager
  • Consumer Research Analyst / Manager
  • Events Producer

Modules

  • Accounting for Decision Making
  • Introductory Economics
  • Principles & Practice of Management
  • Principles of Marketing
  • Business Statistics
  • English for Business
  • Principles of Business Finance
  • Business Law
  • Consumer Behaviour
  • Marketing Management
  • Marketing Channels
  • Marketing Research
  • Integrated Marketing Communication
  • Relationship Marketing
  • Services Marketing
  • Communication Skills
  • Research Project (Part 1)
  • Research Project (Part 2)
  • International Marketing
  • Strategic Marketing
  • Internship
  • Business to Business Marketing
  • Marketing Planning and Execution
  • Digital Marketing
  • Business Ethics & Social Responsibilities

Entry Requirement

  • STPM: Average C+ or CGPA 2.33 (minimum 2 Principals)
  • A Level: Minimum 12 points
  • Australian Matriculation: ATAR 60
  • Canadian Matriculation: 60%
  • MUFY: 60%
  • Sunway Foundation in Arts: CGPA 2.0
  • Sunway Foundation in Science and Technology: CGPA 2.0
  • UEC: Maximum 26 points from 5 subjects (all grade Bs)
  • IB: Completed with minimum 25 points (excluding bonus points)
Last updated Feb 2018

About the School

For almost 32 years Sunway University has established a reputation both in Malaysia and overseas, as an inspiring educational leader. Perfectly harnessing the highest quality of academic personnel and ... Read More

For almost 32 years Sunway University has established a reputation both in Malaysia and overseas, as an inspiring educational leader. Perfectly harnessing the highest quality of academic personnel and an exceptionally diverse range of programmes any global educational powerhouse would be proud of. Read less