BSc (Hons) Information Systems (Business Analytics)

The BSc (Hons) Information Systems (Business Analytics) focuses on its study of technologies and analytical skills, with core subjects on data mining, business intelligence, knowledge management, social media analytics, big data analytics in the Cloud and others.

The emergence and advancement of multimedia, social media and the Internet is fuelling exponential growth in data captured by enterprises. Harnessing and analyzing massive data creates significant value for organizations and it has become the basis for their decision-making to achieve greater efficiencies and innovation. This means that graduates with business analytics skills are in high demand across the globe.

Internship and capstone project are incorporated into the program. During their studies, students will solve practical and real-world problems of companies utilizing data sets in the presence of analytics experts. Through our strong alliance with S.A.S. Institute, students are also awarded an additional joint-certificate in Business Intelligence and Data Mining from S.A.S. Inc., USA. This industry-linked certificate will be an added advantage for the students, making them very employable graduates.

Intakes

January, March & August

Duration

3 Years (full-time)

Career Prospects

• Chief data scientist
• Forensic experts
• Chief knowledge analyst
• Business intelligence manager/specialist/architect/consultant
• Customer segmentation specialists
• Credit scorecard specialists

Modules

• Principles of Marketing
• Computer Fundamentals
• Programming Concepts and Problem Solving
• Linear Algebra & Applications
• English for Computer Technology Studies
• Programming Principles
• Database Fundamentals
• Principles and Practice of Management
• Introduction to Statistics
• Analytics Engineering
• Data Mining and Knowledge Discovery Fundamentals
• Information Systems Concepts
• Database Management Systems
• Communication Skills
• Social and Professional Responsibilities
• Social Media Analytics
• Applied Statistics
• Information Systems Analysis and Design
• Business Intelligence Systems
• Big Data Analytics in the Cloud
• Knowledge Management
• Data Mining and Knowledge Discovery
• Internship
• Project Management
• Capstone Project

Entry Requirement

• STPM: Average C+ or CGPA 2.33 (minimum 2 Principals)
• A Level: Points are calculated based on grades obtained for 2 or 3 subjects - minimum 12 points
• Australian Matriculation: ATAR 60
• Canadian Matriculation: 60%
• MUFY: 60%
• Sunway Foundation in Arts: CGPA 2.3
• Sunway Foundation in Science and Technology: CGPA 2.3
• UEC: Maximum 26 points from 5 subjects (all Grade Bs including Mathematics)
• IB: Completed with minimum 25 points (excluding bonus points)