BSc (Hons) Digital Marketing
By combining theory with practice, this course will equip students with the knowledge and skills to succeed in today’s digitally-oriented business world.
Develop a deep understanding of the key aspects of business management. Students will develop an appreciation of technological advancements and digitisation within the business world.
Students will learn about digital marketing techniques and concepts that will enable you to develop effective digital marketing strategies using digital and social media platforms.
There are two study options available:
- Full-time with foundation year
The foundation year helps qualify and prepare the students for the full-time programme. The full-time programme has a focus on employability to ensure you graduate with not only knowledge about your subject, but skills to help you succeed in the workplace.
Accreditations and rankings
The University of Law is the UK's longest-established specialist provider of legal education with an employability rate of 97%*. This institute has over 100 years of experience supporting students to build successful careers.
Who is the programme for?
With a strong focus on employability, this course is ideal for anyone looking to pursue, advance or switch careers within the field of a successful digital marketing career. Students will also be encouraged to think with an entrepreneurial mindset throughout the programme, therefore gaining the strategic skills to start their own business after graduating.
How will you learn?
The course is delivered in an interactive way so that learning can take place both in and outside the classroom. In addition to weekly workshop contact hours, students will have access to a wealth of online learning resources to support their studies.
Students will be able to apply their skills and knowledge to a variety of jobs. Some options can include:
- Business adviser
- Project manager
- Marketing executive
- Sales executive
- Management consultant
Graduates will also have the option to pursue further studies. Some optional postgraduate courses include MSc Digital Marketing, MSc Digital Sales and Management, MSc Business Intelligence and Analytics, MBA or Chartered Management Institute’s postgraduate qualifications.
Your career options are limitless with a BA!
GISMA offers flexible payment plans that allow you to spread the costs of your programme fees. A specific payment plan for you can be agreed with GISMA and only the deposit is the fixed amount that is required. Students can spread out the payments as they like, as long as this is in line with the payment date deadlines.
- Introduction to Finance
- Introduction to Marketing
- Introduction to Human Resource Management
- Introduction to Management
- Numeracy Skills for Business
- Academic and Report Writing
These modules are common across all degree pathways with courses awarded by The University of Law.
- Essentials of Management
- Principles of Accounting
- Principles of Marketing
- Introduction to Digital Marketing
- Digital Ethics
- Digital Enterprise
- Digital Marketing Analytics
- Project Management
- Working in a Virtual Team
- Personal and Professional Development
TWO elective modules from the list below:
- Corporate Responsibility in a Global Context
- Financial Reporting
- Management Accounting for Business
- Introduction to Taxation (UK)
- Leading Change
- Economics and Global Trade
The third year will consist of four modules:
One out of three from:
- Sector Specific Project
- Sector Internship
And a further three modules:
- Digital Sales Management
- Digital Marketing Strategies
- Global Leadership
- A boutique business school - tailored approach to students
- In partnership with The University of Law, a 150-year-old institution. It is one of the UK's longest-established specialist providers of legal education.
- International student cohort with over 40 nationalities represented
- Scholarships and flexible payment plans available
- Perfect city centre locations in Berlin
- Free German classes
- Programmes taught 100% in English
- Germany has the 2nd best unemployment rate in the EU, at 3.4%*
- 4th Best Graduate starting salary at £40,650 in Europe, with a growing economy**
- Germany is the most popular option for international students looking to study in Europe; It is recognised for its high-quality education and you can experience this with GISMA***.
- Berlin, Germany’s capital is the start-up technology capital of Europe
- Berlin is the second-largest city in the EU and has a thriving business scene, offering a range of job opportunities for young professionals and graduates.
Germany is well known for its rich history in culture and arts, offering students an enriching international experience whilst combining world-class education from our globally ranked partner institutions.
***According to statistics and data from ICEF monitor.
Starting at undergraduate level (three-year degree):
- Grades BBC at A Level and Grade C or grade 4 or above in GCSE Maths and English Language (or equivalent qualifications).
- An English language level equivalent to IELTS 6.0 or above with a minimum of 5.5 in each component.
Starting at the foundation level (four-year degree):
- 32 UCAS points from the equivalent of one A Level or 40 UCAS points from the equivalent of two A Levels
- 5 GCSEs at A-C (9 to 4) including English, and Grade D (4) or above in Maths or equivalent qualifications
- An English language level equivalent to IELTS 5.5 or above with a minimum of 5.5 in each component.
3 Years (full-time) / 4 Years (full-time with foundation year)
About the School
GISMA was proud to announce its partnership with ULaw in 2017. As a result of this cooperation, GISMA is able to offer a range of postgraduate programmes including human resources, marketing and data ... Read More