The BSc (Hons) Business Management with Marketing is aimed at students who have an interest in developing knowledge and understanding of the key aspects of business management and marketing, and in particular, who are looking to pursue a career in business management and marketing. It seeks to give students a learning experience that allows them to develop proficiencies that create effective managerial behaviour in different organisations in today’s changing business environment.
The curriculum and learning and teaching strategy are complemented by guest lectures and ‘live’ workshops to promote independent learning and increase their employability skills for the future. Year 1 provides you with a good understanding of the foundations of business alongside the fundamentals of marketing. Years 2 and 3 give you a thorough grounding in the more specialist concepts and applications of marketing management.
The programme provides the intellectual underpinnings required for a career in a rapidly changing work environment, a rigorous approach to self-awareness and personal development and significant exposure to the world of work and its current demands through work experience opportunities. The degree is ideal for those interested in a future career in Business or Marketing.
The programme offers students a thorough grounding in business and the more specialist concepts and applications of marketing management. Students will be exposed to the relational nature of marketing, the primacy of customers in the digital world, how strategic marketing works, and how marketing communications can aid the success of the organization in the international context. Students will have an opportunity to qualify for the CMI Level 5 Diploma in Management and Leadership (5D1V2) or the Level 5 Certificate in Leadership and Management (5C1V2) dependent on successful completion of modules which are mapped to one of these CMI awards.
*Subject to approval
BSc Business Management with Marketing
Picture yourself as a marketing specialist?
Underpinned with a full range of fundamental business skills, this undergraduate degree offers a platform for those seeking the first step towards a business career that specialises in marketing. With sessions led by business and marketing professionals with real-world experience and expertise, this degree is designed with a focus on what is most important - your employability.
Students will also have an opportunity to qualify for the CMI Level 5 Diploma in Management and Leadership (5D1V2) or the Level 5 Certificate in Leadership and Management (5C1V2) dependent on successful completion of relevant modules.
On successful completion of an undergraduate degree, our Business School students can progress onto a business Master's with us for free. T&C's apply.
Leadership Summer School
Students can choose to attend our International Leadership Summer School in Berlin at the end of the second year to boost leadership skills and sample Berlin.
1st for Overall Student Satisfaction
We have been ranked first amongst universities for overall student satisfaction in England in the 2020 National Student Survey.
BBC at A Level and Grade C/4 or above in GCSE Maths and English Language, or equivalent qualifications.
Applicants with Professional Body Qualifications (Papers):
ACCA F1 - F4 = Direct entry to L5
CIMA BA1 - BA4 = Direct entry to L5
ACCA F1 - F9 = Direct entry to L6
BSc (Hons) Business Management with Marketing
The BSc (Hons) Business Management with Marketing is ideal for those interested in a future career in Business or Marketing. The programme offers students a detailed grounding in business and the more specialist concepts of marketing management. Students will study the relational nature of marketing and how strategic marketing planning and marketing communications can help aid the success of a business organisation.
Year One of the course will provide students with a clear understanding of the foundations of business alongside the fundamentals of marketing. In Years Two and Three we explore the more specialist concepts and applications of marketing management. In particular, students will examine business in a global context as well as digital marketing communications.
The teaching style and approach to learning will ensure that you graduate from this course with the required level of business management and marketing knowledge to add immediate value to any organisation. You may also prefer to continue your studies in this area by undertaking one of our postgraduate courses in:
MSc Strategic Business Management
MSc Project Management
MSc Digital Marketing
Year 1: 31 study weeks
Essentials of Management
Academic and Employability Skills
Principles of Marketing
Accounting and Finance
Quantitative Methods for Business
Managing and Leading People
Year 2: 30 study weeks
Ethics and Law in the Gig Economy
Corporate Governance and Social Responsibility
Economics for Business
Strategic Brand Management and Social Media
Consumer Psychology and Behaviour
Introduction to Digital Marketing
Placement Year: Optional
Students have the option to undertake a paid Placement Year with a business employer.
Year 4: 30 study weeks
Global Leadership and Change Management
International Strategic Management
Creativity Innovation and Entrepreneurship
Digital Marketing Strategies
Market Research and Digital Marketing Analytics
Digital Sales Management
Assessments may consist of individual in-class tests, individual reports, in-class group presentations, group projects and exams.
This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.
How to Apply
Applications for all our undergraduate Business courses are now open.