BSc(Hons) in Business & Digital Marketing

General

Program Description

Blend degree-level marketing theory with intense practical work, learning everything from website and app design to consumer behaviour and social media, on a course that prepares you to work in one of the fastest moving and most exciting parts of the creative industries.

Introduction

You'll explore communications across all platforms, but specialise in digital, future-proofing yourself for a career in business and marketing.

You will:

  • Be an active part of Gallos, our thriving student-led agency.
  • Work on live briefs, building your industry network.
  • Collaborate with digital innovators across the region, including company founders in our award-winning Launchpad programme.
  • Work with industry connected and research-active staff.

*The three-year option of this course is subject to validation.

What we're looking for

We want someone who:

  • Has business knowledge, experience, and an enquiring attitude.
  • Shows self-motivation, a good work ethic, resilience, and perseverance.
  • Wants to learn, is open-minded, and takes on uncertainty and challenging situations.
  • Values others’ opinions and backgrounds, and accepts feedback to improve their reputation and performance.
  • Can take responsibility for their actions and behaviours.

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What you'll learn

In order to give you a fully balanced learning experience, you'll take on one module from our three categories each term. 'External' modules focus on market research, customers and industry partners. 'Internal' modules explore the way businesses manage themselves, from finances to operations, to people. 'You' modules are all about your own personal development, focusing on creativity, self-reflection and specialist knowledge.

Stage one

During the first year of your digital marketing degree, you'll explore the key industry elements, the challenges in the current landscape, and upcoming trends. By looking into data, information and intelligence, you'll get to grips with finance and marketing, and develop an ability to understand and influence people. And by presenting and pitching ideas as a team, you'll improve your decision-making and relationship-building skills.

Modules

  • Driving Operations
  • Market Intelligence
  • Innovation and Improvisation
  • Financial Insights
  • Effective Marketing and Sales
  • Understanding and Influencing People

Stage two

Expanding on your specialist skills and knowledge, you'll better understand the core ideas behind successful digital marketing. You'll also study project management and explore team learning and performance. As your expertise grows, you'll implement your business plan and pitch your marketing skills to your target market.

Modules

  • Marketing in the Digital Environment
  • Website and App Design
  • Team Leadership and Performance
  • Consumer Behaviour
  • Social Media and e-CRM

Stage three

As you develop your marketing solutions portfolio, you'll take on a piece of academic work – either an applied project, a work placement or a dissertation. This will be reinforced by subjects like applied advertising and branding, creative leadership, and sustaining and growing businesses.

Modules

  • Transformational Leadership
  • Creative Strategies
  • Business Challenge
  • Applied Advertising and Branding
  • Professional Practice

The modules above are those being studied by our students or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.

How you'll learn

Through this hands-on business and digital marketing degree, you won't just develop core skills and knowledge; you'll also get real-world experience. As part of our student-led agency, Gallos, you'll pitch strategies, implement projects, create and deliver client campaigns, and evaluate their success using data and analytical techniques.

Each module will typically include a one-hour lecture and a two-hour seminar, during which you'll apply your knowledge to your own live projects with the support of the faculty team. You'll also take on challenges from industry professionals, and fit online lectures into your schedule.

Staff

From Rolls Royce to Star Wars, our staff come with a wealth of business experience - providing the academic theories behind the real business world. And through constant collaboration, you’ll learn from the University’s sector-specific mentors.

Some members of staff only teach on specific modules, and your course might not feature every member.

Facilities

  • IT suites and software packages.
  • Specialist media facilities for producing promotional material and audio-visual content.
  • Libraries containing 140,000 books, 17,000 DVD and video titles, and electronic and journal resources.

How to apply

Apply via UCAS

Ready to join us? If you're applying through UCAS Apply and Track, you'll need to reference the university and course codes below. 

  • University code: F33
  • Course code: 3B5H/3B6H

Applying as an international student? 

International students can apply for a course through UCAS, via an agent or directly with the university. 

Entry requirements

We consider all applications on their own individual merit and potential. We invite all applicants to an interview day or audition to give them the opportunity to demonstrate this along with what inspires and motivates them in their field. Applicants will also be able to show their portfolio or give a performance depending on the course. We welcome applications from all subject backgrounds, whether you’ve specialised in STEM, the arts or humanities.  

As a guide our typical offer at an undergraduate level is 104 – 120 UCAS Tariff points, primarily from Level 3 qualifications such as but not limited to A-levels, a BTEC Extended Diploma or a Foundation Diploma. 

Language requirements

For applicants whose first language is English, we require you to have or be working towards GCSE English Language Grade 4 (C), or equivalent. 

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.0 overall score, with at least 5.5 in Reading, Writing, Speaking and Listening. We accept a range of in-country equivalencies and approved tests.  

If you need a Tier 4 student visa to study in the UK, you’ll need to take an approved Secure English Language Test (SELT). You can read our English Language Requirements for more information.

Deadlines

  • UK/EU applications: 15 January 2020 (for equal consideration) 
  • Late applications will be considered if there are places available. 
  • International fee payers can apply throughout the year. But we recommend applying as early as possible, to make time for visa and travel arrangements.

Tuition fees 2020-21

3-year course

  • £9,250 - full-time UK/EU
  • £16,000 - full-time international

2-year accelerated course

  • £11,100 - full-time UK/EU
  • £19,000 - full-time international

Tuition fees are set annually and are subject to review each year. The University may, therefore, raise tuition fees in the second or subsequent years of a course, in line with inflation and/or the maximum permitted by law or Government policy. Students will be notified of any changes as soon as possible.

Last updated May 2020

About the School

Established in 1902 as Falmouth School of Art, it has grown over a century to become a digital innovation hub. Today, its portfolio of undergraduate and postgraduate courses represents the breadth of ... Read More

Established in 1902 as Falmouth School of Art, it has grown over a century to become a digital innovation hub. Today, its portfolio of undergraduate and postgraduate courses represents the breadth of the Creative Industries, the fastest growing sector in the UK economy. Now, as we face the fourth industrial revolution; as technology provides great opportunities as well as challenges, it’s clear that Falmouth’s specialisms of creative innovation; creative thinking, problem-solving, communication and storytelling, will be key to future economic and cultural success both at a local and global level. Read less
Falmouth , Penryn + 1 More Less