BS in Journalism - Public Relations Concentration
Middle Tennessee State University
Key Information
Campus location
Murfreesboro, USA
Languages
English
Study format
On-Campus
Duration
4 years
Pace
Full time
Tuition fees
USD 1,178 / per credit *
Application deadline
Request info
Earliest start date
Request info
* in-state tuition per credit hour: $385 | out-of-state tuition per credit hour: $1,178
Scholarships
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Introduction
Public Relations professionals design and implement strategic communication plans to help organizations build beneficial relationships with their various publics. Graduates have opportunities to work in the world of PR within corporations, agencies, health organizations, government, and entertainment. MTSU's accredited program blends the best of theoretical and hands-on approaches. Proximity to Nashville gives students access to media professionals, internships, and jobs. The program offers a challenging and comprehensive curriculum, excellent faculty, a state-of-the-art PR lab, and an active Public Relations Student Society of America chapter. Get started by selecting the Advertising/Public Relations concentration in the School of Journalism and Strategic Media.
Admissions
Curriculum
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
Majors must have a C (2.00) or better in all Media and Entertainment courses.
Freshman
- ENGL 1010 - Expository Writing 3 credit hours (Comm)
- ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
- COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
- HIST 2010 - Survey of United States History I 3 credit hours or
- HIST 2020 - Survey of United States History II 3 credit hours or
- HIST 2030 - Tennessee History 3 credit hours or
- HIST 2040 - Survey African American History I 3 credit hours or
- HIST 2050 - Survey African American History II 3 credit hours
- JOUR 1020 - American Media and Social Institutions 3 credit hours (Soc/Beh Sci) or
- EMC 1020 - American Media and Social Institutions 3 credit hours (Soc/Beh Sci) or
- RIM 1020 - American Media and Social Institutions 3 credit hours (Soc/Beh Sci)
- Mathematics 3 credit hours
- Social/Behavioral Sciences 3 credit hours
- Humanities and/or Fine Arts 3 credit hours
- Natural Sciences 4 credit hours
- Elective 3 credit hours
Subtotal: 31 Hours
Sophomore
- ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) or
- ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) or
- HUM 2610 - World Literatures 3 credit hours (Hum/FA)
- HIST 2010 - Survey of United States History I 3 credit hours or
- HIST 2020 - Survey of United States History II 3 credit hours or
- HIST 2030 - Tennessee History 3 credit hours or
- HIST 2040 - Survey African American History I 3 credit hours or
- HIST 2050 - Survey African American History II 3 credit hours
- JOUR 2710 - Media Writing 3 credit hours
- PR 2040 - Public Relations Principles 3 credit hours
- Natural Science 4 credit hours
- Minor course 3 credit hours
- Minor course/elective 3 credit hours
- RIM 3000 - History of the Recording Industry 3 credit hours
- RIM 3600 - Survey of the Recording Industry 3 credit hours
- JOUR 2720 - Digital Media Skills 3 credit hours
Subtotal: 31 Hours
Junior
- PR 3360 - Strategic Communication Writing for Public Relations 3 credit hours
- VCOM 2950 - Visual Communication Applications 3 credit hours
- Elective 2 credit hours
- Minor courses 9 credit hours
- Humanities and/or Fine Arts 3 credit hours
- JOUR conceptual requirement 3 credit hours
- JOUR/RIM conceptual requirement 3 credit hours
- JOUR 3090 - Reporting 3 credit hours or
- RIM 3780 - Entertainment Reporting and Writing 3 credit hours
Subtotal: 29 Hours
Senior
- RIM 3700 - Entertainment Intellectual Property I 3 credit hours
- PR 4740 - Public Relations Campaigns 3 credit hours
- JOUR 3660 - Strategic Communication Research 3 credit hours
- PR 3380 - Public Relations Publications 3 credit hours
- PR 3400 - Case Studies in Public Relations 3 credit hours
- JOUR 4250 - Mass Media Law 3 credit hours
- JOUR 4880 - Professional Development 1 credit hour
- JOUR 3580 - MC Practicum 1 to 3 credit hours (1 credit hour required) or
- JOUR 4000 - MC Internship 1 to 3 credit hours (1 credit hour required)
- JOUR/RIM conceptual requirement 3 credit hours
- Professional Topics requirement 3 credit hours
- Minor course 3 credit hours
Subtotal: 29-31 Hours
Program Tuition Fee
Career Opportunities
Graduates specializing in public relations should find plenty of job opportunities in today's highly competitive business climate and market reach via multiple media platforms. Career possibilities await in agencies that represent clients, in industries from healthcare to entertainment, in organizational settings from education to religion, and in other non-profits and government.
- Campaign manager
- Communications specialist / executive
- Community relations director
- Corporate communications director
- Creative/art director
- Employee/internal communications
- Entertainment industry publicist
- Government public information officer
- Healthcare communications specialist
- Marketing consultant
- Marketing manager
- Marketing materials designer
- Media relations specialist
- Non-profit communications manager
- PR agency account manager
- Press secretary
- Public affairs director
- Public involvement coordinator
- Public relations specialist/executive
- Social media strategist
- Special events manager
- Speechwriter
English Language Requirements
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