BS Marketing

General

Program Description

BS Marketing

The Marketing Program is designed to prepare students for successful careers in many phases of marketing, both in the public and private sectors. Courses in the Marketing Department are oriented toward creative problem-solving in marketing and advertising decision-making processes. Furthermore, the Department’s curriculum involves students in real life cases to help them acquire the abilities to plan and implement marketing and advertising theories, procedures, and strategies. Finally, students in this Department are encouraged to undergo field training while pursuing their undergraduate studies.

GENERAL GRADUATION REQUIREMENTS (24 credits)

  • CSI 200 Computer Literacy
  • ENG 201 Composition & Rhetoric I
  • ENG 202 Composition & Rhetoric II
  • ENG 205 English Communication Skills
  • HMS 201 Active Learning & Research Methodology
  • HMS 301 Western Civilization
  • MAT 220 Math For Business & Finance
  • MGT 300 Business Communication ENG 202

FREE LIBERAL ARTS ELECTIVES (9 credits)

To be selected from the Faculty of Arts and Sciences

BUSINESS GRADUATION REQUIREMENTS (33 credits)

  • ACC 201 Principles Of Accounting I
  • ACC 202 Principles Of Accounting II
  • ECO 201 Introduction To Microeconomics
  • FIN 301 Finance I
  • MGT 210 Management Principles
  • MGT 330 Business Law I
  • MIS 305 Management Information Systems I
  • MKT 201 Principles Of Marketing
  • STA 210 Statistics & Probability For Business I
  • STA 310 Statistics & Probability For Business II

MANAGEMENT MAJOR REQUIREMENTS (33 credits)

  • MGT 410 Project Management
  • MKT 310 Consumer Behaviour
  • MKT 317 Promotional Strategies
  • MKT 360 Digital Marketing
  • MKT 370 International Marketing
  • MKT 410 Marketing Research
  • MKT 415 Sales Management
  • MKT 450 Strategic Marketing Management
  • MKT 455 Distribution Strategies
  • MKT 460 Services Marketing
  • MKT 499 Senior Project In Marketing

TECHNICAL ELECTIVES (6 credits)

To be selected from courses of numbers 300 and above offered by the Faculty of Business and Economics

REMEDIAL REQUIREMENTS (27 credits)

  • ENG 00A Basic English I
  • ENG 000 Intensive English I
  • ENG 001 Intensive English II
Last updated Feb 2018

About the School

AUST reflects the concerns of its founders in that American-styled university education should be within the reach of all qualified students. Hence, tuition fees are kept at a minimum level, while pro ... Read More

AUST reflects the concerns of its founders in that American-styled university education should be within the reach of all qualified students. Hence, tuition fees are kept at a minimum level, while providing financial aid to those students who cannot afford the tuition, and without compromising the requirements for growth and excellence in academic delivery... Read less