BCom in Marketing and Management Science

IMM Graduate School of Marketing

Program Description

BCom in Marketing and Management Science

IMM Graduate School of Marketing

The BCom in Marketing and Management Science has been approved by the Council on Higher Education (CHE) and will be offered by the IMM GSM over and above the current offering of the BBA in Marketing Management. The South African Qualification Authority ID number is 90737.

The BCom in Marketing and Management Science combines the marketing function with associated support functions such as distribution, logistics and project management with a strong focus on business research. This qualification is aimed at fulfilling a management role in the industry and therefore has a strong business focus. The BCom in Marketing and Management Science will provide students with specialised marketing and management knowledge as well as the skills to apply that knowledge in order to further their careers through academic studies.

Students wishing to enquire about this programme are requested to make contact with a Student Consultant at any IMM GSM office or call the IMM GSM on 0861 IMM GSM or on +27 (0)11 628 2000.

Programme information

The BCom in Marketing and Management Science is offered at level 7 of the NQF (HEQSF aligned) and consists of 360 credits. This qualification comprises 19 compulsory modules.

Admission requirements

Admission requirements for prospective students who have matriculated up to and including 2007:

  • Senior Certificate (Grade 12) with university exemption, plus a mark of at least 40% on higher grade or 50% on standard grade in Mathematics.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no Senior Certificate, but have written and passed at least 4 matric subjects. The CV must include work-related experience. SAPS affidavit stating that they did not obtain a Senior Certificate must be included.

Admission requirements for prospective students who matriculated or exited the school system from 2008:

  • National Senior Certificate (NSC) with an achievement rating of 4 (50 - 59%) in at least four recognised 20-credit subjects, including an achievement rating of at least 3 (40 - 49%) in English home language or 4 (50 - 59%) in English first additional language, plus an achievement rating of at least 3 (40 - 49%) in Mathematics or 5 (60 - 69%) in Mathematical Literacy.
  • The student must have met the minimum requirements for admission to a degree programme at a higher education institution.
  • A CV and RPL (Recognition of Prior Learning) application is required from prospective students over 23 years of age, who have no NSC, but have written and passed at least 4 matric subjects. The CV must include work-related experience. A SAPS affidavit stating that they did not obtain a NSC must be included.

Programme Content

This degree consists of 19 modules and is structured as follows:

Year 1

  • MAR101 - Marketing 1 (20 credits)
  • Academic Literacy 1 (non-credit bearing)
  • SCM101 - Supply Chain Management 1
  • BM101 - Business Management 1 (20 credits)
  • BS101 - Business Statistics 1 (20 credits)
  • ECO101 - Economics 1 (20 credits)
  • FM101 - Financial Management 1 (20 credits)

Year 2

  • MAR202 - Marketing 2 (20 credits)
  • BM202 - Business Management 2 (20 credits)
  • SCM202 - Supply Chain Management 2
  • ECO201 - Economics 2 (20 credits)
  • FM202 - Financial Management 2 (20 credits)
  • PM201 - Project Management 2 (20 credits)

Year 3

  • MAR303 - Marketing 3 (20 credits)
  • BM303 - Business Management 3 (20 credits)
  • BRT301 - Business Research: Theory 3 (20 credits) *
  • BRP302 - Business Research: Project 3 (20 credits) *
  • SCM303 - Supply Chain Management 3
  • OP301 - Operations Management 3 (20 credits) *

*The indicated modules will only be available as from January 2014

The BCom in Marketing and Management Science can be completed within a minimum of three years study. The BCom in Marketing and Management Science must be completed within eight years.

Students who have completed the BCom in Marketing and Management Science may apply to study the Postgraduate Diploma in Marketing Management or the BPhil (Hons) in Marketing Management.

This school offers programs in:
  • English


Last updated January 24, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Feb. 2019
Duration
Duration
3 years
Full time
Price
Price
Information
Deadline
Locations
South Africa - Johannesburg, Gauteng
Start date : Feb. 2019
Application deadline Request Info
End date Request Info
Dates
Feb. 2019
South Africa - Johannesburg, Gauteng
Application deadline Request Info
End date Request Info