BCom Strategic Brand Management Degree


4 locations available

Program Description

BCom Strategic Brand Management Degree

The BCom in Strategic Brand Management aims to develop graduates for positions in brand management and business in a range of industries, in both developed and developing markets. The programme is focused on the development of cohesive and innovative brand, business and management strategies. It explores the components of brand strategy and the systemic nature of logistics and multi-media channel strategy. Insight and skills are developed in financial analysis, evaluation of the strategic brand building and management performance through appropriate metrics. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year.


Year 1

  • Applied Communication Techniques
  • Business Management 1
  • Accounting 1
  • Economics A&B
  • Brand Management 1
  • Critical studies 1
  • Business Communications and Digital Media 1
  • Quantitative Techniques A&B

Year 2

  • Business Management 2A: Entrepreneurship
  • Brand Management 2A: Developing Markets & Consumer Behaviour
  • Financial Management for Strategic Brand Management 2
  • Online Marketing 2A
  • Economics in Brand Building 2
  • Principles of Innovation 1A
  • Business Management 2B: Contemporary Issues
  • Brand Management 2B: Channel Planning
  • Law for Strategic Brand Management
  • Practice of Innovation 2A

Year 3

  • Organisational Studies
  • Business Management 3: Strategic Management 3
  • Brand Management 3A
  • Introduction to Research
  • Brand Management 3B: Strategic Brand Evaluation
  • Research Practice
  • Digital Brand and Business Strategy

Career opportunities

Strategic Planner | Entrepreneur | Product Manager | Account Manager | Brand Strategist | Brand Manager | Marketing Manager

Entry requirements

  • An NSC with Degree admission- A minimum of 30 % for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject but includes English); OR
  • An NC(V) with Degree admission – A minimum of 60 % in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation, with a minimum of 70% in the [1]four vocational subjects is required; OR
  • An SC (with endorsement) or equivalent; OR
  • Alternatively, a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma and an Advanced Diploma in a cognate field may satisfy the minimum admission requirements for degree studies
  • If a Higher Certificate, Advanced Certificate, 240 or 360 credit Diploma or Advanced Diploma is not in a cognate field, then at least 20 % of the credits of such qualification must relate to academic literacy or academic skills in order for an applicant to be admitted to degree studies. Such applications will be reviewed by the relevant HoF at The IIE CAT in collaboration with the Registrar.
  • All candidates are required to undergo an interview;
  • NSC: students are required to have Mathematics at least at level 4 or Mathematical Literacy at level 7. For those students who have Mathematics at level 3 or Mathematical Literacy at levels 4, 5 or 6, an intermediate level (38 or above) in the NBT QL-AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR,
  • SC: endorsement is required with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG; OR, a Senior Certificate or equivalent with complete or conditional exemption with at least 40% for Mathematics on the HG OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate level (38 or above) in the NBT QL- AQL assessment is required.

General requirements for undergraduate degrees:

All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT) unless they have attained the age of 23 by the time they register. The AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme.

Applicants who achieve a score lower than 64% are required to register for and successfully complete the two Academic Literacy, Introduction to Scholarship modules (ITSA and ITSB). Applicants who do not write the AQL - NBT prior to admission will automatically be registered for ITSA and ITSB whether or not these are credit-bearing modules in their qualifications. These candidates may, on the provision of an AQL - NBT score of 64% or above, be exempted from one or both the modules if and only if these are not credit bearing modules in their qualifications. For candidates who are completing the modules as a result of the low AQL - NBT score or who did not provide an AQL - NBT score, successful completion of ITSA and ITSB is a pre-requisite for registering for any third year modules and thus any student who has not completed ITSA or ITSB in their first year of study will be required to do so in their second year. Where ITSA or ITSB is credit-bearing in the qualification concerned, successful completion of one or both (depending on the curriculum structure) is also a graduation requirement.

Cost & Fees

Full Settlement p.a.: R70,600

Instalment Fee (15 Monthly Instalments): R74,200

Deposit(Applicable to both fees): R12,000

T&C's Apply

*Make sure you secure your place at Vega early!!
**Deposit Included in Total Fee

Last updated Feb 2018

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About the School

Vega School, an educational brand of the Independent Institute of Education, believes that brands are the world’s greatest assets for meaningful change. Vega therefore aims to graduate a new breed of ... Read More

Vega School, an educational brand of the Independent Institute of Education, believes that brands are the world’s greatest assets for meaningful change. Vega therefore aims to graduate a new breed of thinker by delivering fully accredited Certificates, Baccalaureates, Honours and Masters programmes in brand building and creative communication. Vega’s mantra - wisdomwithmagic - communicates its belief in creative strategic thinking. An IIE Vega graduate is an explorer who is smart, colourful and passionate, but generally dissatisfied with the status quo because he/she knows that brands, businesses, economies and societies can be healthier and do better for people. Read less
Johannesburg , Durban , Cape Town , Pretoria + 3 More Less