BCom Honours in Strategic Brand Management

Vega School of Brand Leadership

Program Description

BCom Honours in Strategic Brand Management

Vega School of Brand Leadership

BCom Honours in Strategic Brand Management

This honors programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity.

Modules

  • Brand and Brand Building
  • Research Methodology
  • Financial, Economic & Legal Aspects for Strategic Brand Management
  • Practice of Strategic Brand Management
  • Strategic Brand Management & Leadership

Career Opportunities

Agency Strategic Planner | Consumer Insights Manager | Marketing Researcher | Brand or Product Manager | Business Developer | Entrepreneur | Small Business Owner

Entry requirements

  • An appropriate Bachelor's Degree in a cognate* field; OR
  • An appropriate Advanced Diploma in a cognate* field provided a 360 credit Diploma or appropriate equivalent has been completed.
  • Candidates are normally required to have a minimum average of 60% in the third year of their third year modules of their Degree or equivalent qualification, and they will be required to attend an interview.

*A cognate Degree or Advanced Diploma would normally be in the fields of either Branding, Business Management, Economics, Financial Management, Marketing, Political Sciences or Strategic Management.

Cost & Fees

Full Settlement: R84,500

Instalment Fee (10 Monthly Instalments): R90,000

Deposit (Applicable to both fees): R10,000

T&C's Apply

*Make sure you secure your place at Vega early!!
**Deposit Included in Total Fee

This school offers programs in:
  • English


Last updated February 11, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Feb. 2018
Duration
Duration
1 year
Full time
Price
Price
84,500 ZAR
Information
Deadline
Locations
South Africa - Cape Town
Start date: Feb. 2018
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South Africa - Durban
Start date: Feb. 2018
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South Africa - Johannesburg
Start date: Feb. 2018
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South Africa - Pretoria
Start date: Feb. 2018
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Dates
Feb. 2018
South Africa - Johannesburg
Application deadline Request Info
End date Request Info
South Africa - Durban
Application deadline Request Info
End date Request Info
South Africa - Cape Town
Application deadline Request Info
End date Request Info
South Africa - Pretoria
Application deadline Request Info
End date Request Info