BCom Honours in Strategic Brand Management

This honors programme investigates and applies strategic models and tools to the practice of innovative and cost-effective brand management, founded on robust financial and economic principles. Students are exposed to core components such as the financial management of a brand within prevailing economic conditions; brand and market analysis from a commercial perspective; the application of sustainable and ethical business and brand practice; the development of communication strategies in context of the competitive environment and internal realities; and the utilisation of metrics and models to assess brand performance and equity.

Modules

  • Brand and Brand Building
  • Research Methodology
  • Financial, Economic & Legal Aspects for Strategic Brand Management
  • Practice of Strategic Brand Management
  • Strategic Brand Management & Leadership

Career Opportunities

Agency Strategic Planner | Consumer Insights Manager | Marketing Researcher | Brand or Product Manager | Business Developer | Entrepreneur | Small Business Owner

Entry requirements

  • An appropriate Bachelor's Degree in a cognate* field; OR
  • An appropriate Advanced Diploma in a cognate* field provided a 360 credit Diploma or appropriate equivalent has been completed.
  • Candidates are normally required to have a minimum average of 60% in the third year of their third year modules of their Degree or equivalent qualification, and they will be required to attend an interview.

*A cognate Degree or Advanced Diploma would normally be in the fields of either Branding, Business Management, Economics, Financial Management, Marketing, Political Sciences or Strategic Management.

Cost & Fees

Full Settlement: R84,500

Instalment Fee (10 Monthly Instalments): R90,000

Deposit (Applicable to both fees): R10,000

T&C's Apply

*Make sure you secure your place at Vega early!!
**Deposit Included in Total Fee

Program taught in:
English

See 9 more programs offered by Vega School of Brand Leadership »

This course is Campus based
Start Date
Feb. 2019
Duration
1 year
Full-time
Price
84,500 ZAR
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